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\"<p>Warner
Warner Bros Discovery will be saddled with $55 billion in debt mostly tied to the merger, limiting Zaslav's options. He already signaled in February that he had no plans to \"win the spending war\" against Disney's $33 billion content budget or the $17 billion that Netflix spent in 2021. (Image courtesy: iStock)<\/span><\/figcaption><\/figure>As David Zaslav prepares to take over as head of Hollywood's new powerhouse, the soon-to-be formed Warner Bros Discovery<\/a>, he'll confront a challenge few anticipated last May, when the $43 billion merger of WarnerMedia and Discovery Inc was announced -- how to make streaming video as profitable as the old TV business it's replacing.

Nearly two years after AT&T Inc's WarnerMedia division launched its HBO<\/a> Max streaming service in May 2020 to challenge market-leader Netflix<\/a>, Wall Street has grown skeptical of streaming's long-term prospects, citing the significant and ongoing investments in new content and an uncertain future for even market leaders like Netflix. The reassessment came in January, as the world's largest streaming service forecast modest growth for its first quarter.

HBO Max, which houses the Warner Bros<\/a> film library that includes the \"Batman\" and \"Harry Potter\" franchises, classic television series such as long-running NBC<\/a> sitcom \"Friends\" and contemporary dramas such as HBO's \"Euphoria,\" ended 2021 with nearly 74 million subscribers globally, though its former parent company, AT&T, did not report its operating income.

Zaslav will need to balance the financing of its streaming businesses, which will include the Discovery+ service and the newly launched CNN+, with supporting its cash-generating but declining cable television businesses, say Hollywood veterans who know the executive and spoke with Reuters about the challenges.

\"Streaming is an incredibly capital-intensive business. HBO Max has a huge head start in terms of brand, library, and creative abilities. But it's competitive, so how do you stand out from the competitive crowd?\" media analyst Michael Nathanson told Reuters. \"How do you make sure you don't under-invest in linear, in favor of digital?\"

Warner Bros Discovery will be saddled with $55 billion in debt mostly tied to the merger, limiting Zaslav's options. He already signaled in February that he had no plans to \"win the spending war\" against Disney<\/a>'s $33 billion content budget or the $17 billion that Netflix spent in 2021.

\"He can't make the purely strategic choices that a Disney can make, because they have the balance sheet to do that,\" said one executive. \"He has to be practical in how he navigates from the old media to the new.\"

Warner Bros Discovery's chief executive also is stepping into a minefield left by his predecessor, WarnerMedia CEO Jason Kilar, who angered Hollywood's creative community when the film studio announced it would release its 2021 movies on HBO Max and in theaters on the same day.

Since the deal's announcement Zaslav has been busy taking meetings and meals with Hollywood producers, agents and others, to hear their concerns and solicit advice.

\"I think a lot of Hollywood is rooting for him to succeed,\" said producer Jason Blum. \"Unlike some of his colleagues and his competitors, he's over the past year made a huge effort in terms of outreach ... He's curious. He loves storytelling ... That can't be said for a lot of people in that same job.\"

Closer to home Zaslav also will need to boost morale on the Warner Bros studio lot, where the rounds of reorganizations, firings and strategy changes have taken a \"psychological toll,\" one former executive said.

The biggest unknown, Hollywood executives said, is how Zaslav, who has a reputation as a hands-on executive, and favors flat organizations, will manage a vastly larger media empire, with an estimated 30,000 employees, or about three-times the size of Discovery. This week, nine senior executives departed WarnerMedia.

\"The biggest kind of challenge is how does he prioritize his time?\" said one veteran studio executive. \"This is a very different animal than the non-scripted cable business.\"
<\/body>","next_sibling":[{"msid":90757151,"title":"Spotify tests music discovery feed like TikTok","entity_type":"ARTICLE","link":"\/news\/spotify-tests-music-discovery-feed-like-tiktok\/90757151","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":90757169,"entity_type":"ARTICLE","title":"Warner Bros Discovery's Zaslav takes over as streaming bubble bursts","synopsis":"HBO Max, which houses the Warner Bros film library that includes the \"Batman\" and \"Harry Potter\" franchises, classic television series such as NBC sitcom \"Friends\" and HBO's \"Euphoria,\" ended 2021 with nearly 74 million subscribers globally. Zaslav will need to balance the financing of its streaming businesses, which will include the Discovery+ service and the newly launched CNN+, with supporting its cash-generating but declining cable television businesses. ","titleseo":"telecomnews\/warner-bros-discoverys-zaslav-takes-over-as-streaming-bubble-bursts","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":162,"shares":0,"engagementtimems":705000},"Alttitle":{"minfo":""},"artag":"Reuters","artdate":"2022-04-10 10:25:10","lastupd":"2022-04-10 10:26:08","breadcrumbTags":["warner bros discovery","warner bros david zaslav","warner bros","netflix","nbc","disney","hbo","MVAS\/APPS"],"secinfo":{"seolocation":"telecomnews\/warner-bros-discoverys-zaslav-takes-over-as-streaming-bubble-bursts"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-04-10" data-index="article_1">

华纳兄弟发现作为流媒体泡沫破裂的扎斯拉夫接管

HBO马克斯,房屋华纳兄弟电影图书馆,包括“蝙蝠侠”和“哈利·波特”系列,经典的电视连续剧,如NBC情景喜剧“朋友”和HBO的“兴奋”,结束了2021年全球近7400万用户。扎斯拉夫需要平衡其流媒体业务的融资,包括发现+服务和新推出的CNN +,支持其盈利但下降有线电视业务。

  • 更新于2022年4月10日上午26是
阅读: 100年行业专业人士
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< p >华纳兄弟发现将背负550亿美元的债务主要是与合并,限制扎斯拉夫的选项。今年2月他已经暗示,他不打算对迪斯尼的“赢得战争支出”330亿美元预算的内容或Netflix花了2021年的170亿美元。(图片来源:iStock) < / p >
华纳兄弟发现将背负550亿美元的债务主要是与合并,限制扎斯拉夫的选项。今年2月他已经暗示,他不打算对迪斯尼的“赢得战争支出”330亿美元预算的内容或Netflix花了2021年的170亿美元。(图片来源:iStock)
大卫·扎斯拉夫准备接任好莱坞的新强国,即将形成华纳兄弟发现去年5月,他将面对一个挑战一些预期,当WarnerMedia和发现的430亿美元并购公司宣布——如何让视频一样有利可图的旧电视业务取代。

广告
近2年在美国电话电报公司WarnerMedia部门推出了HBO2020年5月马克斯流媒体服务挑战市场领导者网飞公司,华尔街已经对流式的长期前景持怀疑态度,理由是显著的和持续的投资新内容,甚至一个不确定的未来市场领导者像Netflix。重新评估是今年1月,成为世界上最大的流媒体服务预期第一季度的温和增长。

HBO马克斯,这房子华纳兄弟电影图书馆,包括“蝙蝠侠”和“哈利·波特”系列,经典的电视连续剧,如长时间运行美国全国广播公司情景喜剧“朋友”和当代戏剧如HBO的“兴奋”,结束了2021年全球近7400万用户,尽管其前母公司,美国电话电报公司,没有报告营业收入。

扎斯拉夫需要平衡其流媒体业务的融资,包括发现+服务和新推出的CNN +,支持其盈利但下降有线电视业务,说好莱坞老兵知道执行和与路透社的挑战。

“流是一个令人难以置信的资本密集型业务。HBO马克斯有巨大的领先品牌而言,图书馆,和创造性的能力。但是它的竞争,所以你脱颖而出的竞争如何?“媒体分析师Michael Nathanson告诉路透。“你怎么确定你不减少在线性,支持数字?”

广告
华纳兄弟发现将背负550亿美元的债务主要是与合并,限制扎斯拉夫的选项。今年2月他已经暗示,他不打算对“赢得战争的开支”迪斯尼的330亿美元预算的内容或Netflix花了2021年的170亿美元。

“他不能让迪斯尼可以纯粹的战略选择,因为他们的资产负债表,”一名高管表示。“他在他如何实际导航从传统媒体到新。”

华纳兄弟发现首席执行官也步入他的前任留下的一个雷区,基拉尔WarnerMedia CEO Jason激怒了好莱坞的创意社区当电影制片厂宣布将发布2021部电影在HBO Max和同日上映。

自交易的宣布扎斯拉夫一直忙于与好莱坞制片人采取会议和用餐,代理和其他人,听到他们的担忧和征求建议。

“我认为很多好莱坞是支持他成功,”制片人杰森·布卢姆说。“与他的一些同事和他的竞争对手,他在过去的一年里做出了巨大的努力的拓展……他的好奇。他喜欢讲故事……不能说很多人在同一工作。”

离家更近的地方扎斯拉夫也需要提升士气的华纳兄弟工作室,轮重组,裁员和战略变化采取了“心理负担为代价的,”一位前高管表示。

最大的未知,好莱坞高管表示,就是扎斯拉夫,有实际执行的美誉,倾向于扁平组织,将管理一个大大大的媒体帝国,估计有30000名员工,约三次发现的大小。本周,9名高管离开WarnerMedia。

“最大的挑战是他优先考虑时间如何?”一名资深的工作室高管表示。“这是一个非常不同的动物比嘉宾即兴电缆业务。”
  • 发布于2022年4月10日是10
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\"&lt;p&gt;Warner
Warner Bros Discovery will be saddled with $55 billion in debt mostly tied to the merger, limiting Zaslav's options. He already signaled in February that he had no plans to \"win the spending war\" against Disney's $33 billion content budget or the $17 billion that Netflix spent in 2021. (Image courtesy: iStock)<\/span><\/figcaption><\/figure>As David Zaslav prepares to take over as head of Hollywood's new powerhouse, the soon-to-be formed Warner Bros Discovery<\/a>, he'll confront a challenge few anticipated last May, when the $43 billion merger of WarnerMedia and Discovery Inc was announced -- how to make streaming video as profitable as the old TV business it's replacing.

Nearly two years after AT&T Inc's WarnerMedia division launched its HBO<\/a> Max streaming service in May 2020 to challenge market-leader Netflix<\/a>, Wall Street has grown skeptical of streaming's long-term prospects, citing the significant and ongoing investments in new content and an uncertain future for even market leaders like Netflix. The reassessment came in January, as the world's largest streaming service forecast modest growth for its first quarter.

HBO Max, which houses the Warner Bros<\/a> film library that includes the \"Batman\" and \"Harry Potter\" franchises, classic television series such as long-running NBC<\/a> sitcom \"Friends\" and contemporary dramas such as HBO's \"Euphoria,\" ended 2021 with nearly 74 million subscribers globally, though its former parent company, AT&T, did not report its operating income.

Zaslav will need to balance the financing of its streaming businesses, which will include the Discovery+ service and the newly launched CNN+, with supporting its cash-generating but declining cable television businesses, say Hollywood veterans who know the executive and spoke with Reuters about the challenges.

\"Streaming is an incredibly capital-intensive business. HBO Max has a huge head start in terms of brand, library, and creative abilities. But it's competitive, so how do you stand out from the competitive crowd?\" media analyst Michael Nathanson told Reuters. \"How do you make sure you don't under-invest in linear, in favor of digital?\"

Warner Bros Discovery will be saddled with $55 billion in debt mostly tied to the merger, limiting Zaslav's options. He already signaled in February that he had no plans to \"win the spending war\" against Disney<\/a>'s $33 billion content budget or the $17 billion that Netflix spent in 2021.

\"He can't make the purely strategic choices that a Disney can make, because they have the balance sheet to do that,\" said one executive. \"He has to be practical in how he navigates from the old media to the new.\"

Warner Bros Discovery's chief executive also is stepping into a minefield left by his predecessor, WarnerMedia CEO Jason Kilar, who angered Hollywood's creative community when the film studio announced it would release its 2021 movies on HBO Max and in theaters on the same day.

Since the deal's announcement Zaslav has been busy taking meetings and meals with Hollywood producers, agents and others, to hear their concerns and solicit advice.

\"I think a lot of Hollywood is rooting for him to succeed,\" said producer Jason Blum. \"Unlike some of his colleagues and his competitors, he's over the past year made a huge effort in terms of outreach ... He's curious. He loves storytelling ... That can't be said for a lot of people in that same job.\"

Closer to home Zaslav also will need to boost morale on the Warner Bros studio lot, where the rounds of reorganizations, firings and strategy changes have taken a \"psychological toll,\" one former executive said.

The biggest unknown, Hollywood executives said, is how Zaslav, who has a reputation as a hands-on executive, and favors flat organizations, will manage a vastly larger media empire, with an estimated 30,000 employees, or about three-times the size of Discovery. This week, nine senior executives departed WarnerMedia.

\"The biggest kind of challenge is how does he prioritize his time?\" said one veteran studio executive. \"This is a very different animal than the non-scripted cable business.\"
<\/body>","next_sibling":[{"msid":90757151,"title":"Spotify tests music discovery feed like TikTok","entity_type":"ARTICLE","link":"\/news\/spotify-tests-music-discovery-feed-like-tiktok\/90757151","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":90757169,"entity_type":"ARTICLE","title":"Warner Bros Discovery's Zaslav takes over as streaming bubble bursts","synopsis":"HBO Max, which houses the Warner Bros film library that includes the \"Batman\" and \"Harry Potter\" franchises, classic television series such as NBC sitcom \"Friends\" and HBO's \"Euphoria,\" ended 2021 with nearly 74 million subscribers globally. Zaslav will need to balance the financing of its streaming businesses, which will include the Discovery+ service and the newly launched CNN+, with supporting its cash-generating but declining cable television businesses. ","titleseo":"telecomnews\/warner-bros-discoverys-zaslav-takes-over-as-streaming-bubble-bursts","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":162,"shares":0,"engagementtimems":705000},"Alttitle":{"minfo":""},"artag":"Reuters","artdate":"2022-04-10 10:25:10","lastupd":"2022-04-10 10:26:08","breadcrumbTags":["warner bros discovery","warner bros david zaslav","warner bros","netflix","nbc","disney","hbo","MVAS\/APPS"],"secinfo":{"seolocation":"telecomnews\/warner-bros-discoverys-zaslav-takes-over-as-streaming-bubble-bursts"}}" data-news_link="//www.iser-br.com/news/warner-bros-discoverys-zaslav-takes-over-as-streaming-bubble-bursts/90757169">