NEW DELHI: Homegrown handset major Micromax<\/a> is making an aggressive comeback in the Indian market, aiming to get its \"volume leadership\" back as it fends off Chinese rivals like Vivo<\/a>, Oppo<\/a> and Xiaomi<\/a>. 新德里:国产手机主要Micromax正在积极复出在印度市场,旨在让其“体积领导”自然就中国竞争对手体内,相对应的人和小米。
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\nThe company is focussing on strengthening its position in the Rs 9,000-15,000 category and aims to garner 10 per cent share in the category over the next six months.
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\"There were players that had flooded the market with hoardings and offering over the top margins to retailers. The dust is now settling down and this is the right time to bring out what Micromax<\/a> is known for - innovation,\" Micromax co- founder Rahul Sharma<\/a> told PTI.
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He added that under the realigned product roadmap, Micromax is focussing on key features like camera, screen, battery and security and will launch a slew of devices<\/a> that showcase Micromax's \"focus on innovation at the right price\".
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\nSharma said the efforts have begun to pay off with the company registering sales of 28.3 lakh devices<\/a> in July.
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\"We will continue to build on this and get back to the volume leadership that we held till the end of last year. The growth in smartphone<\/a> numbers will also follow,\" he said.
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At the end of December 2016 quarter, Micromax had 8.8 per cent share of the smartphone<\/a> market and ranked third after Samsung<\/a> and Lenovo<\/a>. However, in the March and June 2017 quarters, Micromax did not feature in the top 5 smartphone players tally.
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\n\"We already have a strong play in the Rs 5,000-8,000 category. A big area of focus for us now is the Rs 9,000- 15,000 category. This segment accounts for 21 per cent of the market and we want to capture 10 per cent share of this category in the next six months,\" Sharma said.
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Micromax today launched its new device Canvas Infinity, priced at Rs 9,999. The device features 18:9 display smartphone that is currently available in high-end devices like Samsung<\/a> S8 and LG<\/a> G6.
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\n\"This is one of the innovations that we worked on. 18:9 ensures that users get more display space that is useful when they are playing games or watching videos, while ensuring that the handset can be held comfortably,\" he said.
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\nSharma added that the company will expand the 'Infinity' display series in the next two months.
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The Canvas Infinity features Qualcomm<\/a> Snapdragon 425 processor, 3GB RAM, 32GB internal memory (expandable up to 128GB), 16MP front and 13MP rear camera and 2,900 mAh battery. It will be available exclusively on Amazon.in from September 1, 2017. \n<\/p><\/body>","next_sibling":[{"msid":60172691,"title":"Micromax launches Canvas Infinity having 5.7 inch screen at Rs 9999","entity_type":"ARTICLE","link":"\/news\/micromax-launches-canvas-infinity-having-5-7-inch-screen-at-rs-9999\/60172691","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":60172860,"entity_type":"ARTICLE","title":"We will get our volume leadership back: Micromax","synopsis":"The company is focussing on strengthening its position in the Rs 9,000-15,000 category and aims to garner 10 per cent share in the category over the next six months.","titleseo":"telecomnews\/we-will-get-our-volume-leadership-back-micromax","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-08-22 13:48:49","lastupd":"2017-08-22 13:49:01","breadcrumbTags":["Micromax","Samsung India Electronics Limited","vivo","Oppo","Samsung","Qualcomm","Lenovo","Smartphone","Xiaomi","Devices","LG","Rahul Sharma"],"secinfo":{"seolocation":"telecomnews\/we-will-get-our-volume-leadership-back-micromax"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2017-08-22" data-index="article_1">
公司关注加强其在Rs 9000 - 15000级的地位,旨在获得10%的股份类别在接下来的六个月。
“有球员,向市场注入大量展板和向零售商提供上面的利润。现在尘埃安定下来,这是正确的时间带出Micromax而闻名——创新、“Micromax联合创始人拉胡尔沙玛PTI说。
他补充说,在重新产品路线图,Micromax关注关键功能,如相机,屏幕,电池和安全,将推出一系列设备展示Micromax的“把重点放在创新以合适的价格”。
Sharma说,努力开始偿还的公司登记销售28.3十万卢比设备在7月。
“我们将继续在此基础上回到音量领导我们到去年年底举行。的增长智能手机数字也将跟随,”他说。
在2016年12月季度末,Micromax有8.8%的份额智能手机市场之后,排名第三三星和联想。然而,在2017年3月和6月季度,Micromax没有五大智能手机玩家统计特性。
“我们已经有一个强大的Rs 5000 - 8000类别。一个大的重点领域为我们现在是Rs 9000 - 15000类别。这部分占了21%的市场份额,我们希望捕获10%的份额在接下来的六个月,这一类”Sharma说。
Micromax今天推出了新设备帆布无穷,售价为9999卢比。目前的设备特性十八9显示智能手机等高端设备三星S8和LGG6。
“这是我们研究的一个创新。到了确保用户得到更多有用的显示空间当他们玩游戏或看视频,同时确保手机可以轻松,”他说。
Sharma说,该公司将扩大“∞”系列显示在接下来的两个月。
画布无穷特性高通Snapdragon处理器,425 3 gb内存,32 gb内存128 gb(可扩展),16个议员面前和13个像素的后置摄像头和2900 mAh电池。它将只在亚马逊。从9月1日,2017年。
NEW DELHI: Homegrown handset major Micromax<\/a> is making an aggressive comeback in the Indian market, aiming to get its \"volume leadership\" back as it fends off Chinese rivals like Vivo<\/a>, Oppo<\/a> and Xiaomi<\/a>.
\n
\nThe company is focussing on strengthening its position in the Rs 9,000-15,000 category and aims to garner 10 per cent share in the category over the next six months.
\n
\"There were players that had flooded the market with hoardings and offering over the top margins to retailers. The dust is now settling down and this is the right time to bring out what Micromax<\/a> is known for - innovation,\" Micromax co- founder Rahul Sharma<\/a> told PTI.
\n
He added that under the realigned product roadmap, Micromax is focussing on key features like camera, screen, battery and security and will launch a slew of devices<\/a> that showcase Micromax's \"focus on innovation at the right price\".
\n
\nSharma said the efforts have begun to pay off with the company registering sales of 28.3 lakh devices<\/a> in July.
\n
\"We will continue to build on this and get back to the volume leadership that we held till the end of last year. The growth in smartphone<\/a> numbers will also follow,\" he said.
\n
At the end of December 2016 quarter, Micromax had 8.8 per cent share of the smartphone<\/a> market and ranked third after Samsung<\/a> and Lenovo<\/a>. However, in the March and June 2017 quarters, Micromax did not feature in the top 5 smartphone players tally.
\n
\n\"We already have a strong play in the Rs 5,000-8,000 category. A big area of focus for us now is the Rs 9,000- 15,000 category. This segment accounts for 21 per cent of the market and we want to capture 10 per cent share of this category in the next six months,\" Sharma said.
\n
Micromax today launched its new device Canvas Infinity, priced at Rs 9,999. The device features 18:9 display smartphone that is currently available in high-end devices like Samsung<\/a> S8 and LG<\/a> G6.
\n
\n\"This is one of the innovations that we worked on. 18:9 ensures that users get more display space that is useful when they are playing games or watching videos, while ensuring that the handset can be held comfortably,\" he said.
\n
\nSharma added that the company will expand the 'Infinity' display series in the next two months.
\n
The Canvas Infinity features Qualcomm<\/a> Snapdragon 425 processor, 3GB RAM, 32GB internal memory (expandable up to 128GB), 16MP front and 13MP rear camera and 2,900 mAh battery. It will be available exclusively on Amazon.in from September 1, 2017. \n<\/p><\/body>","next_sibling":[{"msid":60172691,"title":"Micromax launches Canvas Infinity having 5.7 inch screen at Rs 9999","entity_type":"ARTICLE","link":"\/news\/micromax-launches-canvas-infinity-having-5-7-inch-screen-at-rs-9999\/60172691","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":60172860,"entity_type":"ARTICLE","title":"We will get our volume leadership back: Micromax","synopsis":"The company is focussing on strengthening its position in the Rs 9,000-15,000 category and aims to garner 10 per cent share in the category over the next six months.","titleseo":"telecomnews\/we-will-get-our-volume-leadership-back-micromax","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-08-22 13:48:49","lastupd":"2017-08-22 13:49:01","breadcrumbTags":["Micromax","Samsung India Electronics Limited","vivo","Oppo","Samsung","Qualcomm","Lenovo","Smartphone","Xiaomi","Devices","LG","Rahul Sharma"],"secinfo":{"seolocation":"telecomnews\/we-will-get-our-volume-leadership-back-micromax"}}" data-news_link="//www.iser-br.com/news/we-will-get-our-volume-leadership-back-micromax/60172860">
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