The government has asked social media<\/a> firms such as Facebook, Instagram, WhatsApp, YouTube and Twitter to take all ‘reasonable and practicable measures’ to remove or disable access to ‘deep fake imagery’ as per the IT Rules, 2021.

These platforms have to do so within 24 hours of getting a complaint from an individual, the Ministry of Electronics and Information Technology said in an advisory on Tuesday.

ET has reviewed a copy of the letter, which was also sent to platforms like LinkedIn, Snapchat, and ShareChat.

As per Rule 3(2)(b) of the IT Rules, this content could be impersonation in electronic form, including
artificially morphed images<\/a> of an individual, the letter said.

“This is an advisory. We have been warned of
deep fakes<\/a> by our agencies including some in the MHA, so we have asked the companies to look into it,” MeitY<\/a> sources told ET.

They added that the ministry expects a prompt response from the companies and will also invite them to discuss different ways in which deep fakes can be restricted.

In the email, addressed to the chief compliance officers of these platforms, MeitY highlighted that there were reports regarding the potential use of artificial intelligence-generated deep fakes that were manipulating people by generating doctored content.

“...significant social media intermediaries are advised to ensure that their rules and regulations and the user agreement contain appropriate provisions for the users not to host, display, upload, modify, publish, transmit, store, update or share any information that impersonates another person and that the users are duly informed of the same,” according to the email.

Further, intermediaries have been advised to put in place appropriate technology and processes for identifying information that may violate the provisions of rules and regulations or user agreement. It also said expeditious action should be ensured, ‘well within the timeframes stipulated under the IT Rules.'

As per the rules, an intermediary is expected to remove unlawful information or disable access within 36 hours of receiving a court order or being notified by the government or its authorised agencies and within 24 hours when it comes from an individual or a person authorised by the said individual.

In addition, MeitY said intermediaries shall periodically inform its users, at least once every year, that in case of non-compliance with its rules and regulations or user agreement, it has the right to terminate access of usage rights immediately or remove non-compliant information.

Homegrown microblogging platform Koo said impersonation of eminent personalities was one of the five areas which have a high impact on user safety.

“We have developed an in-house ‘MisRep Algorithm’ which constantly scans the platform for profiles using the content or photos or videos or descriptions of well-known personalities. On detection of impersonating content, the pictures and videos are immediately removed, the accounts are immediately flagged for future bad behaviour, and posts are deprecated from circulation. All these actions occur within 10 seconds,” Rajneesh Jaswal, head, legal and policy, Koo told ET.

(Aashish Aryan & Suraksha P contributed to this story.)<\/i>
<\/p><\/body>","next_sibling":[{"msid":98136225,"title":"\u2018Xiaomi India raring to go in 2023 after a tough 2022\u2019","entity_type":"ARTICLE","link":"\/news\/xiaomi-to-go-with-a-leaner-cleaner-portfolio-muralikrishnan-b\/98136225","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"98131063","title":"Social media deep fakes","entity_type":"IMAGES","seopath":"tech\/technology\/weed-out-deep-fakes-meity-tells-social-platforms\/social-media-deep-fakes","category_name":"Weed out \u2018deep fakes\u2019, MeitY tells social media platforms","synopsis":"As per Rule 3(2)(b) of the IT Rules, this content could be impersonation in electronic form, including artificially morphed images of an individual, the letter said (Illustration: Rahul Awasthi)","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-1792083\/98131063.cms?width=150&height=112","link":"\/image\/tech\/technology\/weed-out-deep-fakes-meity-tells-social-platforms\/social-media-deep-fakes\/98131063"}],"msid":98136312,"entity_type":"ARTICLE","title":"Weed out \u2018deep fakes\u2019, MeitY tells social media platforms","synopsis":"These platforms have to do so within 24 hours of getting a complaint from an individual, the Ministry of Electronics and Information Technology said in an advisory on Tuesday.","titleseo":"telecomnews\/weed-out-deep-fakes-meity-tells-social-media-platforms","status":"ACTIVE","authors":[{"author_name":"Dia Rekhi","author_link":"\/author\/479241730\/dia-rekhi","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479241730.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479241730,"author_name":"Dia Rekhi","author_seo_name":"dia-rekhi","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETtech","artdate":"2023-02-22 07:35:10","lastupd":"2023-02-22 07:35:30","breadcrumbTags":["deep fakes social platforms","social media","deep fakes","remove deep fakes","artificially morphed images","Meity","Internet"],"secinfo":{"seolocation":"telecomnews\/weed-out-deep-fakes-meity-tells-social-media-platforms"}}" data-authors="[" dia rekhi"]" data-category-name="" data-category_id="" data-date="2023-02-22" data-index="article_1">

清除“假货”,MeitY告诉社会媒体平台

这些平台必须在24小时内得到一个从个人投诉,电子和信息技术在一个顾问周二表示。

Dia Rekhi
  • 更新于2023年2月22日上午07:35坚持

政府已经要求社交媒体像Facebook这样的公司,Instagram WhatsApp, YouTube和Twitter采取一切合理和可行的措施,删除或禁用进入“深假图像”按照它的规则,2021年。

这些平台必须在24小时内得到一个从个人投诉,电子和信息技术在一个顾问周二表示。

等有了一份信,也是发送到平台像LinkedIn, Snapchat, ShareChat。

按照规则3 (2)(b)的规则,这个内容可以模拟电子形式,包括人为地演变的图片个人的,信中说。

广告
“这是一个顾问。我们已经警告深的假货我们在尼古拉斯的机构包括一些,所以我们要求的公司,”MeitY消息人士告诉等。

他们补充说,外交部预计引发反应的公司,还将邀请他们,讨论不同的方法深假货可以限制。

邮件,向这些平台的首席合规官,MeitY强调,有报道称有关的潜在使用人工intelligence-generated深假货操纵人们通过生成修改内容。

“…重要的社交媒体中介机构应确保他们的法规和用户协议包含适当的规定用户主机,显示器,上传、修改、发布、传输、存储、更新或分享任何信息,模仿另一个人,相同的用户正式通知,“根据邮件。

此外,中介一直建议实施适当的技术和流程的识别信息可能违反法律法规的规定或用户协议。也说应该保障迅速行动,在规定的期限内根据规则。”

按照规则,中间层将删除非法信息或禁用访问在36小时内收到法院命令或由政府或其授权机构和通知24小时内当它来自一个人或一个人授权的个人说。

广告
此外,MeitY说中介机构应当定期通知用户,每年至少一次,如果不遵守其规章制度或用户协议,它有权立即终止使用权限的访问或删除不一致的信息。

本土知名人士组成的微博平台古永锵说扮演的五个领域有很高的影响用户安全。

“我们已经开发出一个内部MisRep算法的不断扫描平台的概要文件使用内容或照片或视频或知名人物的描述。冒充的检测内容,立即删除的图片和视频,账户立即标记为未来的不良行为,并从循环帖子被弃用。所有这些行动发生在10秒,“Rajneesh Jaswal,头,法律和政策,古永锵告诉等。

(Aashish雅利安人& Suraksha P导致这个故事。)

  • 发布于2023年2月22日上午07:35坚持
是第一个发表评论。
现在评论

加入2 m +行业专业人士的社区

订阅我们的通讯最新见解与分析。乐动扑克

下载ETTelec乐动娱乐招聘om应用

  • 得到实时更新
  • 保存您最喜爱的文章
扫描下载应用程序

The government has asked social media<\/a> firms such as Facebook, Instagram, WhatsApp, YouTube and Twitter to take all ‘reasonable and practicable measures’ to remove or disable access to ‘deep fake imagery’ as per the IT Rules, 2021.

These platforms have to do so within 24 hours of getting a complaint from an individual, the Ministry of Electronics and Information Technology said in an advisory on Tuesday.

ET has reviewed a copy of the letter, which was also sent to platforms like LinkedIn, Snapchat, and ShareChat.

As per Rule 3(2)(b) of the IT Rules, this content could be impersonation in electronic form, including
artificially morphed images<\/a> of an individual, the letter said.

“This is an advisory. We have been warned of
deep fakes<\/a> by our agencies including some in the MHA, so we have asked the companies to look into it,” MeitY<\/a> sources told ET.

They added that the ministry expects a prompt response from the companies and will also invite them to discuss different ways in which deep fakes can be restricted.

In the email, addressed to the chief compliance officers of these platforms, MeitY highlighted that there were reports regarding the potential use of artificial intelligence-generated deep fakes that were manipulating people by generating doctored content.

“...significant social media intermediaries are advised to ensure that their rules and regulations and the user agreement contain appropriate provisions for the users not to host, display, upload, modify, publish, transmit, store, update or share any information that impersonates another person and that the users are duly informed of the same,” according to the email.

Further, intermediaries have been advised to put in place appropriate technology and processes for identifying information that may violate the provisions of rules and regulations or user agreement. It also said expeditious action should be ensured, ‘well within the timeframes stipulated under the IT Rules.'

As per the rules, an intermediary is expected to remove unlawful information or disable access within 36 hours of receiving a court order or being notified by the government or its authorised agencies and within 24 hours when it comes from an individual or a person authorised by the said individual.

In addition, MeitY said intermediaries shall periodically inform its users, at least once every year, that in case of non-compliance with its rules and regulations or user agreement, it has the right to terminate access of usage rights immediately or remove non-compliant information.

Homegrown microblogging platform Koo said impersonation of eminent personalities was one of the five areas which have a high impact on user safety.

“We have developed an in-house ‘MisRep Algorithm’ which constantly scans the platform for profiles using the content or photos or videos or descriptions of well-known personalities. On detection of impersonating content, the pictures and videos are immediately removed, the accounts are immediately flagged for future bad behaviour, and posts are deprecated from circulation. All these actions occur within 10 seconds,” Rajneesh Jaswal, head, legal and policy, Koo told ET.

(Aashish Aryan & Suraksha P contributed to this story.)<\/i>
<\/p><\/body>","next_sibling":[{"msid":98136225,"title":"\u2018Xiaomi India raring to go in 2023 after a tough 2022\u2019","entity_type":"ARTICLE","link":"\/news\/xiaomi-to-go-with-a-leaner-cleaner-portfolio-muralikrishnan-b\/98136225","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"98131063","title":"Social media deep fakes","entity_type":"IMAGES","seopath":"tech\/technology\/weed-out-deep-fakes-meity-tells-social-platforms\/social-media-deep-fakes","category_name":"Weed out \u2018deep fakes\u2019, MeitY tells social media platforms","synopsis":"As per Rule 3(2)(b) of the IT Rules, this content could be impersonation in electronic form, including artificially morphed images of an individual, the letter said (Illustration: Rahul Awasthi)","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-1792083\/98131063.cms?width=150&height=112","link":"\/image\/tech\/technology\/weed-out-deep-fakes-meity-tells-social-platforms\/social-media-deep-fakes\/98131063"}],"msid":98136312,"entity_type":"ARTICLE","title":"Weed out \u2018deep fakes\u2019, MeitY tells social media platforms","synopsis":"These platforms have to do so within 24 hours of getting a complaint from an individual, the Ministry of Electronics and Information Technology said in an advisory on Tuesday.","titleseo":"telecomnews\/weed-out-deep-fakes-meity-tells-social-media-platforms","status":"ACTIVE","authors":[{"author_name":"Dia Rekhi","author_link":"\/author\/479241730\/dia-rekhi","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479241730.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479241730,"author_name":"Dia Rekhi","author_seo_name":"dia-rekhi","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETtech","artdate":"2023-02-22 07:35:10","lastupd":"2023-02-22 07:35:30","breadcrumbTags":["deep fakes social platforms","social media","deep fakes","remove deep fakes","artificially morphed images","Meity","Internet"],"secinfo":{"seolocation":"telecomnews\/weed-out-deep-fakes-meity-tells-social-media-platforms"}}" data-news_link="//www.iser-br.com/news/weed-out-deep-fakes-meity-tells-social-media-platforms/98136312">