![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
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How has COVID-19 changed consumer behaviour from the perspective of content creation and consumption?
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With Covid-19, the world is witnessing significant limitations to physical interactions and at the same time, a humongous increase in digital interaction, which is the driving need for content creation. As per reports, we interact with more than 2.5 quintillion bytes of data, including images, high definition videos, apps, etc on an average every day. In this new normal, we are witnessing a surge in user-generated content that engages the audience. For instance, the current environment has ignited a creative spark among all social media users, who create an enormous amount of content by taking up challenges, reviving old hobbies and much more. The content formats have evolved as well, from texts and graphics to voice and video. Also, we see plenty of video-led interactions for work-from-home and study-from-home environments. Another critical factor is OTT-led entertainment content that is driving content consumption. These trends fuel the growth of data in the Indian market and, therefore, increase storage requirements.
What are some of the segments that you see a spike in data creations?
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The world is witnessing a voracious appetite for content. COVID-19 has unlocked many data streams, creating massive data pools. I have just mentioned the increase in content creation on the consumer side. We see a similar trend in the enterprise segment. Smart Video and rapid adoption of technology in Edutech<\/a> and Fintech<\/a> are some of the prominent areas. For example, the importance of smart video solutions has increased in the post lockdown scenario. To put it simply, we are witnessing the integration of a global trend in India's smart video space.
Data management is one of the biggest challenges for content creators today. Can you suggest a simple solution to manage this?
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In India, users mostly opt for a 32GB or a 64GB variant and ensure they don’t run out of space. We even have a range of microSD<\/a> cards and dual drives that work as your phone pen drives with simple plug and play options. Western Digital also offers a range of external SSDs and HDDs that cater to various users depending on their use. Additionally, we offer integrated software within our devices for effective data access and management.
Do you have products specially designed for people who create a lot of content, mostly on the go?
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For an on-the-go content creator, the ability to transfer and secure their content quickly is of paramount importance. To achieve this, they need a storage device that is meant to endure even in harsh working conditions. To cater to this requirement, we have specially curated a line of SanDisk Extreme Pro products, which include a range of microSD cards, SD cards and portable SSDs. Our SanDisk Extreme and Extreme Pro devices are created with a high-speed interface that helps transfer data while on-the-go and sports a rugged design. Unlike most of the SSDs in the market, our SanDisk Extreme and Extreme PRO SSDs come with an IP55 rating, which means it is dust and water-resistant and also shock, vibration and temperature resistant ensuring it stands the test of time.
How important is the gaming<\/a> segment for Western Digital?
<\/strong>
Research highlights that Indians have embraced gaming as a form of social interaction and entertainment in these distressing times. Over the past year, India has become one of the top five markets for gaming across devices. While smartphones are the popular choice, PC and console-based gaming are also gaining traction. The new normal has further accentuated the adoption of PCs and multiplayer gaming for an evolved experience. Time spent on gaming has also increased exponentially. Our survey indicates that the key bottleneck in loading and playing large titles is the storage and not just the processor or the graphics card. As 51% of the gamers have cited ‘slow loading time’ as the biggest pain-point, it becomes essential to have the right storage solution for uninterrupted gameplay. In other words, it underlines our importance in the industry.
We have an unequivocal focus on the gaming industry, and we continue to innovate and introduce storage solutions which have been built from the ground up, catering specifically to gamers.
What kind of innovations are you bringing for the Indian gamers?
<\/strong>
Irrespective of the type of gamer, the need for a great experience is imperative. Game developers are creating immersive titles that demand high performance and the best tools. As per our survey, 59% of the gamers highlighted quick loading time as the most important factor for good gameplay in India. This promotes the need for having cutting-edge infrastructure that boosts gaming performance.
Western Digital recognized these trends and introduced a series of products under our WD_BLACK portfolio- from internal SSDs to portable SSDs and HDDs.
Are the gamers willing to spend on storage solutions? Why? <\/strong>
As our study highlights, the gating factor for a good game experience is slow storage (57%). This is because 3 out of every 5 gamers in India are still using HDDs as their primary storage solution. As games continue to be developed with high-resolution graphics and become even more mainstream , the need for large storage space based on the latest technology becomes imperative. Our WD BLACK external storage portfolio has been designed to precisely address this requirement. For example, our WD BLACK P50 NVMe SSD offers read speeds of up to 2000MB\/s and up to 2TB of storage. Therefore, gamers, especially serious ones, don’t shy away from spending a little extra to ensure a great experience. This also explains the growth in SSD market share in the country.
Is there more in store for the gaming segment from Western Digital?
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Keeping up with the latest trends, we continue to introduce customized and purpose-built solutions based on the latest technology. Additionally, we will also be introducing three new Call of Duty: Black Ops Cold War-themed SSDs in early January 2021. These limited editions are designed for Call of Duty (COD) fans, and, as a bonus, come with a free voucher to redeem COD points.
You are introducing many high-speed SSDs, while you also have a strong portfolio of hard drives. Why should people buy hard drives?
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Over time, we have witnessed a transition from HDDs to SSDs, which is only natural. With any tech transition, there is a quest for higher performance and a better experience. Taking the example of internal SSDs, today, most of the laptops, which are Rs 40,000 and above, have transitioned to SSDs. Consumers are looking for higher productivity from their PCs and the most critical device that can give a significant performance boost is an internal SSD. Moreover, with gaming becoming a mainstream application, gaming PCs based on SSDs provide the right experience.
Consumers who want faster performance will move to SSDs, and whoever is looking for greater value for money and a cost-effective storage solution will opt for high-capacity HDDs. Therefore, we believe both of these will coexist.
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西部数据公司押注在印度的大游戏
“在过去的一年里,印度已经成为游戏的前五大市场之一,在设备。虽然智能手机流行的选择,个人电脑和控制台的游戏也获得牵引力。新标准,进一步强调了采用pc和多人游戏的发展经验。时间花在游戏上也呈指数增加。”
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COVID-19如何改变消费者行为从内容创作和消费的角度?
Covid-19,世界见证重大限制物理交互和与此同时,一个巨大无比的数字互动,增加驾驶的内容创建的必要性。根据报道,我们与超过250亿亿字节的数据交互,包括图片、高清视频、应用程序等平均每一天。在这个新的正常,我们正在见证一个激增的用户生成内容,吸引观众。例如,当前环境下引发了一个创造性的火花在所有社交媒体用户,创建大量的内容通过了挑战,恢复旧的爱好等等。内容格式已经进化,从文本和图形到语音和视频。同时,我们看到很多video-led对于在家工作和study-from-home环境的交互。另一个关键因素是OTT-led娱乐内容推动消费。这些趋势燃料数据在印度市场的增长,因此,增加存储需求。
哪些部分你看到数据飙升的作品吗?
世界是贪婪的胃口内容的见证。COVID-19开启了许多数据流,形成巨大的数据池。我刚刚提到的增加内容创建在消费方面。我们看到一个类似的趋势在企业领域。智能视频和快速的采用技术教育和Fintech有一些突出的地区。例如,智能视频解决方案的重要性增加了后锁定的场景。简而言之,我们正在见证全球一体化的趋势在印度的智能视频空间。
数据管理面临的最大挑战之一是今天内容创造者。你能建议一个简单的解决方案来管理呢?
在印度,用户大多选择32 gb或64 gb的变体,并确保他们不会耗尽空间。我们甚至有一个范围的microSD卡和双驱动器工作作为你的手机笔驱动器使用简单的即插即用的选择。西部数据公司还提供一系列外部ssd和hdd,迎合不同用户根据自己的使用。此外,我们提供集成的软件在我们的设备进行有效的数据访问和管理。
你有产品专门为创建大量的内容的人,大多是在去吗?
一个活跃的内容创造者,迅速转移,确保其内容的能力是至关重要的。为了达到这个目标,他们需要一个存储设备,甚至是为了忍受在严酷的工作条件。为了迎合这一需求,我们有专门的策展的SanDisk极端的专业产品,其中包括一系列的microSD卡,SD卡和便携式ssd。SanDisk极端,极端专业设备创建一个高速接口,帮助传输数据而活跃的和运动的设计。与大多数ssd的市场,我们的SanDisk极端,极端PRO ssd IP55评级,这意味着它是灰尘和防水,也冲击,耐振动和温度确保它能经受时间的考验。
是多么的重要游戏西部数据段吗?
研究强调,印度人将游戏作为一种社会互动和娱乐在这些痛苦的时期。在过去的一年里,印度已经成为游戏的前五大市场之一,在设备。虽然智能手机流行的选择,个人电脑和控制台的游戏也获得牵引力。新标准,进一步强调了采用pc和多人游戏的发展经验。时间花在游戏上也呈指数增加。我们的调查表明,在加载和玩大标题的主要瓶颈是存储,而不仅仅是处理器和显卡。51%的玩家有援引缓慢加载时间的最大的难点,就必须有正确的存储解决方案不间断的游戏。换句话说,它突显了我们行业的重要性。
我们有一个明确的关注游戏行业,我们继续创新和介绍存储解决方案,已建成从地上起来,专门针对游戏玩家。
什么样的创新将为印度玩家吗?
无论玩家的类型,需要一个伟大的经验是必要的。游戏开发者正在创造身临其境的头衔,高性能和最好的工具的需求。根据我们的调查,59%的玩家强调快速加载时间作为最重要的因素在印度好游戏。这可以促进需要有先进的基础设施,提高游戏性能。
西部数据公司认可这些趋势和引入了一系列产品在我们WD_BLACK组合——从内部ssd便携式ssd和hdd。
是玩家愿意花在存储解决方案吗?为什么?
我们的研究强调,一个好的游戏体验的控制因素是缓慢的存储(57%)。这是因为3每5玩家在印度仍然使用hdd作为他们的主要存储解决方案。与高分辨率的图形和游戏继续开发变得更为主流,需要很大的存储空间基于最新技术成为当务之急。WD黑色外部存储器组合设计正是解决这一需求。例如,我们的WD黑色P50 NVMe SSD提供阅读的速度为2000 mb / s, 2 tb的存储。因此,游戏玩家,特别严重的,不要回避一点额外的支出,确保一个伟大的经验。这也解释了固态硬盘的市场份额的增长。
有更多的来自西方数字的游戏部分吗?
跟上最新的趋势,我们继续介绍定制基于最新技术和专用解决方案。此外,我们还将介绍三个新的《使命召唤:黑色行动》2021年1月初冷War-themed ssd。这些限量版是专为使命的召唤(COD)的粉丝,作为奖励,有一个免费券兑换鳕鱼点。
你介绍许多高速ssd,而你也有一个强大的硬盘组合。为什么人们购买硬盘?
随着时间的推移,我们见证了一个从hdd过渡到ssd,这是再自然不过的。与任何技术转变,追求更高的性能和更好的经验。采取内部ssd的例子,今天,大多数笔记本电脑,Rs 40000以上,转换到ssd。消费者正在寻找更高的生产率从他们的电脑和最关键的设备,可以给一个巨大的性能提升是一个内部SSD。此外,随着游戏成为主流应用程序,游戏电脑基于ssd提供正确的体验。
消费者想要更快的性能将ssd,和谁正在寻找更大的价值和具有成本效益的存储解决方案将选择高容量hdd。因此,我们相信这两个会共存。
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