The massive growth in content and data consumption has created demand for products in every segment in India. “India as a market is gaining critical mass. SMEs and startups are growing and creating jobs, which will generate a lot of data and drive demand for storage solutions,” Khalid Wani<\/a>, director (sales) at Western Digital India, told The Economic Times.
India is emerging as an important market for the company, in addition to being an important development hub for the American firm. Western Digital has more than 3,800 employees in India, predominantly focused on research and development. Some key products, like the SanDisk<\/a> 1TB microSD card have been entirely conceptualised and delivered from here.
The drive towards data localisation and the Cloud have been big growth drivers for enterprise business in the past year. In the consumer business, growth has been driven by an increase in demand for flash-based products. Even as mobility in the country increased, about 70% of the phones are low capacity phones, leading to a higher demand for microSD cards<\/a>.
“Surveillance will be a big area going forward. There has been a lot of localisation in the last few quarters and this will drive growth. For command and control centres also, a lot depends on the level of storage to be able to analyse data,” said Wani. Gaming too will likely see a much higher growth than at a global level, building on the back of the surge seen over the pandemic. While mobile gaming has grown rapidly, the company expects the growth in PC gaming to be a strong segment going ahead.
Another area Western Digital is betting big on is the auto sector. “There is a lot of work being done around fleet management and enabling intelligent dashboards,” said Wani.
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普:12 - 24个月一直在印度数字转型的催化剂,推动跨类别的需求,数字存储公司西部数据公司有说。
内容和数据的大规模增长消费创造了对产品的需求在印度的每一个部分。“印度市场是临界点。中小企业和创业和创造就业机会,这将产生大量的数据存储解决方案需求和动力,”哈立德万尼印度西部数据(销售)主任告诉《经济时报》。
印度正在成为一个重要的市场,除了作为一个重要的发展中心为美国公司。在印度西部数据公司拥有超过3800名员工,主要集中在研究和开发。一些关键的产品,像SanDisk1 tb microSD卡已经完全从这里概念化和交付。
数据本地化的驱动力和云大企业业务在过去一年的增长动力。消费者业务的增长推动了对基于flash的产品的需求的增加。即使在国内流动性增加,约70%的手机低容量的手机,导致更高的需求microSD卡。
“监测将是一个很大的区域。有很多在过去的几个季度的本地化,这将推动经济增长。指挥和控制中心,很大程度上取决于存储能够分析数据的水平,“万尼说。游戏也可能会看到增长远高于在全球层面上,建筑的数量激增的大流行。虽然手机游戏发展迅速,公司预计PC游戏的增长是一个强有力的部分。
西部数据的另一个领域是汽车业上下了很大的赌注。“有很多工作做在车队管理和启用智能仪表盘,“万尼说。
内容和数据的大规模增长消费创造了对产品的需求在印度的每一个部分。“印度市场是临界点。中小企业和创业和创造就业机会,这将产生大量的数据存储解决方案需求和动力,”哈立德万尼印度西部数据(销售)主任告诉《经济时报》。
印度正在成为一个重要的市场,除了作为一个重要的发展中心为美国公司。在印度西部数据公司拥有超过3800名员工,主要集中在研究和开发。一些关键的产品,像SanDisk1 tb microSD卡已经完全从这里概念化和交付。
数据本地化的驱动力和云大企业业务在过去一年的增长动力。消费者业务的增长推动了对基于flash的产品的需求的增加。即使在国内流动性增加,约70%的手机低容量的手机,导致更高的需求microSD卡。
“监测将是一个很大的区域。有很多在过去的几个季度的本地化,这将推动经济增长。指挥和控制中心,很大程度上取决于存储能够分析数据的水平,“万尼说。游戏也可能会看到增长远高于在全球层面上,建筑的数量激增的大流行。虽然手机游戏发展迅速,公司预计PC游戏的增长是一个强有力的部分。
西部数据的另一个领域是汽车业上下了很大的赌注。“有很多工作做在车队管理和启用智能仪表盘,“万尼说。
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