NEW DELHI: Apple<\/a> has become embroiled in a publishing row in Germany after it tried to halt sales of a book written by a former executive, saying it disclosed secrets about the App Store<\/a>. 然而,除了短暂的首席执行官蒂姆•库克访华柏林和技巧应用开发者如何他们的产品推销给苹果,这本书违背了一些——如果有的话——细节超过1.4万亿美元的美国公司业务方式。 新德里消息:苹果卷入了在德国出版行后试图停止销售一本书的一位前高管所写,说它透露的秘密吗应用程序商店。
'App Store<\/a> Confidential', by self-styled German rapper, ski instructor and marketing manager Tom Sadowski<\/a>, is part autobiography and part self-help guide for Generation Z readers looking to navigate their way into the tech scene.
Until late last year, Sadowski was the head of Apple<\/a> App Store in Germany. After his book was published in Germany this week, Apple wrote to Hamburg publishers Murmann Verlag demanding a halt to sales and a recall of copies already sold, according to extracts of a letter shared with Reuters by Murmann's lawyer Ralph Oliver Graef.
\"The operation of the App Store encompasses a multitude of business secrets,\" the iPhone maker said in its letter.
Yet, apart from a brief account of a visit by CEO Tim Cook<\/a> to Berlin and tips on how app developers should pitch their wares to Apple, the book betrays few - if any - details over how the $1.4 trillion U.S. company does business.
\"Apple is trying to obstruct the publication of a book that addresses its business practices, but is written very sympathetically,\" Graef said.
Murmann said a first print run of 4,000 copies was selling well and, rather than pulling the book, it was rushing out a second print run. \"It's No. 2 on the Amazon best-seller list in Germany - everyone is talking about it,\" said Peter Felixberger, an executive at Murmann.
Apple, meanwhile, has not yet sought a court injunction on sales of the book. \"It looks like Apple has gone a bit far tactically, building up pressure and issuing threats but then lacking the courage actually to go to court,\" Graef said.
Apple said it had fired Sadowski for writing the book, although Sadowski said he left Apple last November and that his plans to publish the book only became known in December.
PUBLICLY AVAILABLE
The 180-page book states at the outset that all the facts it contains are publicly available.
It then embarks on a chatty account of how Sadowski landed a job in 2010 at Apple to market its iTunes<\/a> music service, before moving to become head of the App Store for Germany, Austria and Switzerland, a role he held from 2014 until he left the company.
Each chapter of Sadowski's book opens with words of wisdom from Apple's late founder, Steve Jobs<\/a>, while the text is anything but revelatory. One highlight, the account of Cook's visit to a Berlin startup in 2017, contains no details of what was said at the meeting.
Sadowski said that a manuscript of his book was submitted to Apple in January.
\"I really enjoyed working for Apple ... I never had any intention of betraying any secrets or harming Apple, as anyone who has read the book will tell you,\" Sadowski said in a written reply to a Reuters request for comment.
\"But I also believe in the freedom of the press and freedom of speech and that every person and every company is equal before the law, and therefore I resist Apple's demands.\"
Graef said powerful companies like Apple ought not to be untouchable and should accept reporting about their business practices, referring to a U.S. Supreme Court ruling dating back to 1882 that no man should be above the law.
Apple said in a statement on Thursday that while it promoted a free press and supported authors, it had been left with no alternative but to terminate Sadowski over his first foray into book writing.
\"All workers should have the reasonable expectation that employment policies will be equally and fairly applied and all companies should have the reasonable expectation that their business practices will be kept confidential,\" Apple said.
It declined further comment on the circumstances of Sadowski's departure.
Murmann, a 15-year-old publisher, specialises in issues like the impact of digital technology on society and environmental affairs.
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什么秘密?苹果公司由德国前高管卷入争吵的书
”应用程序商店机密的,由德国自封的说唱歌手,滑雪教练和营销经理汤姆Sadowski,一部分是自传,一部分是自助指南Z一代读者想要导航进入科技项目。
是在去年年底之前,萨多夫斯基苹果应用程序商店在德国。本周他的书出版后在德国,苹果写给汉堡出版商Murmann -要求停止销售和召回副本已经售出,根据提取的信与路透Murmann的律师拉尔夫奥利弗虚拟。
然而,除了一个简短的访问CEO蒂姆•库克柏林和技巧应用程序开发人员应该如何推销自己的产品,苹果,这本书违背了一些——如果有的话——细节超过1.4万亿美元的美国公司业务方式。
“苹果试图阻挠的出版一本书地址业务实践,但是写非常同情,“Graef说。
Murmann说第一次印刷4000册的畅销,而不是把这本书,这是冲出来第二次印刷。“这是2号在德国亚马逊畅销书排行榜——每个人都在谈论它,”Peter Felixberger说Murmann一位高管。
与此同时,苹果还没有寻求法庭禁令在这本书的销售。“看起来苹果已经有点远从战术上讲,建立压力和发出威胁但实际上缺乏勇气去法院,“Graef说。
苹果表示,它已经为写这本书,解雇萨多夫斯基说,去年11月他离开苹果,虽然萨多夫斯基计划在12月出版这本书才知道。
公开的
180页的书州在一开始,它所包含的事实都是公开的。
然后开始一个健谈登陆账户的萨多夫斯基在2010年苹果公司市场工作iTunes音乐服务,成为应用商店的负责人之前德国、奥地利和瑞士,他从2014年直到他离开了公司。
每一章的书打开的萨多夫斯基与智慧的言语从苹果已故的创始人,史蒂夫•乔布斯,而文本的启示。一个亮点,库克的访问的帐户柏林在2017年启动,不包含的细节是什么在会议上说。
Sadowski说,这本书的手稿是1月份提交给苹果。
“我非常喜欢为苹果工作…我从来没有打算背叛任何秘密或损害苹果,谁都不想读这本书会告诉你,说“萨多夫斯基在一份书面回复路透社记者的置评请求。
”但我也相信新闻自由和言论自由,每个人,每个公司在法律面前是平等,因此我抵制苹果的要求。”
Graef说,强大的公司像苹果不应该是贱民,应该接受对他们的商业实践报告,指的是美国最高法院的一项裁决可以追溯到1882年,没有人应该凌驾于法律之上。
苹果周四在一份声明中说,虽然促进了新闻自由和支持作者,它被留下在他别无选择终止萨多夫斯基首次涉足书写作。
“所有工人都应该有合理的期望,就业政策将同样相当应用和所有的公司都应该有合理的期望,他们的商业行为将会保密,“苹果说。
它拒绝进一步置评的离职的萨多夫斯基的情况。
Murmann,一个15岁的出版商,专注于数字技术对社会的影响等问题和环境事务。
NEW DELHI: Apple<\/a> has become embroiled in a publishing row in Germany after it tried to halt sales of a book written by a former executive, saying it disclosed secrets about the App Store<\/a>.
'App Store<\/a> Confidential', by self-styled German rapper, ski instructor and marketing manager Tom Sadowski<\/a>, is part autobiography and part self-help guide for Generation Z readers looking to navigate their way into the tech scene.
Until late last year, Sadowski was the head of Apple<\/a> App Store in Germany. After his book was published in Germany this week, Apple wrote to Hamburg publishers Murmann Verlag demanding a halt to sales and a recall of copies already sold, according to extracts of a letter shared with Reuters by Murmann's lawyer Ralph Oliver Graef.
\"The operation of the App Store encompasses a multitude of business secrets,\" the iPhone maker said in its letter.
Yet, apart from a brief account of a visit by CEO Tim Cook<\/a> to Berlin and tips on how app developers should pitch their wares to Apple, the book betrays few - if any - details over how the $1.4 trillion U.S. company does business.
\"Apple is trying to obstruct the publication of a book that addresses its business practices, but is written very sympathetically,\" Graef said.
Murmann said a first print run of 4,000 copies was selling well and, rather than pulling the book, it was rushing out a second print run. \"It's No. 2 on the Amazon best-seller list in Germany - everyone is talking about it,\" said Peter Felixberger, an executive at Murmann.
Apple, meanwhile, has not yet sought a court injunction on sales of the book. \"It looks like Apple has gone a bit far tactically, building up pressure and issuing threats but then lacking the courage actually to go to court,\" Graef said.
Apple said it had fired Sadowski for writing the book, although Sadowski said he left Apple last November and that his plans to publish the book only became known in December.
PUBLICLY AVAILABLE
The 180-page book states at the outset that all the facts it contains are publicly available.
It then embarks on a chatty account of how Sadowski landed a job in 2010 at Apple to market its iTunes<\/a> music service, before moving to become head of the App Store for Germany, Austria and Switzerland, a role he held from 2014 until he left the company.
Each chapter of Sadowski's book opens with words of wisdom from Apple's late founder, Steve Jobs<\/a>, while the text is anything but revelatory. One highlight, the account of Cook's visit to a Berlin startup in 2017, contains no details of what was said at the meeting.
Sadowski said that a manuscript of his book was submitted to Apple in January.
\"I really enjoyed working for Apple ... I never had any intention of betraying any secrets or harming Apple, as anyone who has read the book will tell you,\" Sadowski said in a written reply to a Reuters request for comment.
\"But I also believe in the freedom of the press and freedom of speech and that every person and every company is equal before the law, and therefore I resist Apple's demands.\"
Graef said powerful companies like Apple ought not to be untouchable and should accept reporting about their business practices, referring to a U.S. Supreme Court ruling dating back to 1882 that no man should be above the law.
Apple said in a statement on Thursday that while it promoted a free press and supported authors, it had been left with no alternative but to terminate Sadowski over his first foray into book writing.
\"All workers should have the reasonable expectation that employment policies will be equally and fairly applied and all companies should have the reasonable expectation that their business practices will be kept confidential,\" Apple said.
It declined further comment on the circumstances of Sadowski's departure.
Murmann, a 15-year-old publisher, specialises in issues like the impact of digital technology on society and environmental affairs.
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