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Facebook<\/a> owned messaging giant WhatsApp<\/a> said on Thursday that WhatsApp Business<\/a> users have found tremendous value in the platform during the lockdown in India and it is now getting more than 15 million users on the app in the country every month.
Globally, WhatsApp<\/a> said it has more than 50 million people using WhatsApp Business<\/a> each month. WhatsApp also said starting Thursday, it launching new features that will make it easier for users to do business on the app.
“The lockdown has been extremely difficult on small businesses, with several being forced to pivot and restructure their operations to ensure business continuity as well as find new ways to engage and interact with their customers,” a WhatsApp spokesperson said.
“WhatsApp Business users are finding tremendous value in the very nature of WhatsApp, and have relied on the platform as a lifeline to stay connected with their customers at a time, when they might not be able to see them in person,” the spokesperson added.
The company said its new QR codes feature will make it significantly easier to open a chat with a business. “As businesses across the world prepare to re-open and expand online, people need simple ways to get in touch with them to ask questions, get information or find something they might like to buy.
Previously when people came across an interesting business, they had to add its WhatsApp number to their contacts, one number at a time. Now, people simply can scan the QR code a business displays on its storefront, product packaging or receipt to initiate a chat,” a WhatsApp spokesperson said.
The company said it is also making catalogs and individual items available to be shared as links on websites, Facebook<\/a>, Instagram and elsewhere. “If people want to share a catalog or item they find with friends or family, they can simply copy the link and send it on WhatsApp or other places as well. Since launching last year, catalogs have become a popular way for people to engage with a business on WhatsApp,” the spokesperson added.
WhatsApp said more than 40 million users globally and over three million in India view a business catalog on WhatsApp each month.
The company said businesses like Akshayakalpa<\/a>, organic milk provider working with farmers, online education marketplace Kriger Campus and organic milk and dairy product business Happy Milk have witnessed an increase of 25%, 55% and 43% respectively in their business interactions during the lockdown period.
The company said it will also be launching new 'Open for Business' sticker packs to help people and businesses stay connected. WhatsApp said its new animated sticker packs displaying various messages ranging from we are open, sorry closed, out of stock, to free delivery besides others will be available to all of its more than two billion users worldwide as well as the 50 million users of the WhatsApp Business app.
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脸谱网拥有通讯巨头WhatsApp周四表示,WhatsApp业务用户发现巨大的价值在这个平台锁定在印度,现在超过1500万用户每个月在全国应用。
在全球范围内,WhatsApp表示,它已经有超过5000万人使用WhatsApp业务每个月。WhatsApp还表示,从周四开始,推出新功能,方便用户在app做生意。
“锁定在极其困难的小企业,和几个被迫主和重组操作,以确保业务连续性以及寻找新的方式来接触和与顾客交互,“WhatsApp发言人说。
“WhatsApp业务用户发现巨大的价值在WhatsApp的本质,并依靠平台作为生命线与客户保持联系,当他们可能无法看到它们,”这位发言人补充道。
该公司表示,其新的二维码功能将使它明显更容易打开一个聊天业务。”在世界各地企业准备重新开放,扩大网上,人们需要简单的方法来接触他们问问题,获取信息或找到他们可能想买的东西。
以前当人们遇到一个有趣的业务,他们不得不WhatsApp号添加到联系人,一个数字。现在,人们可以扫描二维码业务在其店面展示,产品包装或收据发起聊天,”WhatsApp发言人说。
该公司表示,它也使目录和个人物品可以共享链接网站,脸谱网Instagram和其他地方。“如果人们想要分享一个目录或物品他们发现与朋友或家人,他们可以简单地复制链接并将其发送WhatsApp或其他地方。自去年推出以来,目录已成为一种流行的方式让人们接触业务WhatsApp,”这位发言人补充道。
WhatsApp表示,全球超过4000万用户和超过三百万印度人把每月WhatsApp业务目录。
该公司表示,企业Akshayakalpa有机牛奶供应商与农民合作,在线教育市场Kriger校园和有机牛奶和奶制品业务快乐牛奶见证了增长了25%,55%和43%分别在封锁期间业务交互。
该公司表示,它还将推出新的“营业”贴纸包来帮助人们和企业保持联系。WhatsApp表示,其新的动画贴纸包显示各种消息从我们是开放的,对不起关闭,脱销,免费邮递除了别人将提供给所有的全球超过二十亿用户以及WhatsApp 5000万用户的业务应用程序。
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