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Mahatme, who was earlier director and board member of Amazon Pay India<\/a>, was hired by WhatsApp<\/a> to head its payments vertical in April 2021. As director of WhatsApp Pay, he focussed on enhancing the payments experience for users and scaling the service.
He is expected to rejoin his former employer Amazon India in a strategic role, said a person aware of the discussions, who did not wish to be named.
A Meta spokesperson confirmed to ET that Mahatme had left WhatsApp Pay.
\"Manesh has played an important role in expanding the access to 'payments on WhatsApp' in India, and we wish him every success for his future endeavours. Payments on WhatsApp is a priority for Meta and we will continue to innovate and drive momentum as part of our broader efforts to bring the next 500 million Indians into the digital payments ecosystem,” the spokesperson said.
In November 2020, the National Payments Corporation of India (NPCI), which operates the Unified Payments Interface (UPI), gave WhatsApp approval to go live on the platform in a phased manner, with a maximum of 20 million customers to start with.
NPCI doubled this limit to 40 million by the end of 2021, and then to 100 million by April 2022.
Despite the increase, WhatsApp Pay’s share of the total number of UPI transactions remains abysmal. It had a share of less than 1% of the overall UPI market in August, with only 6.72 million transactions, despite launching successive cashback campaigns in April and June, which resulted in a small increase in numbers. The total number of UPI transactions in August stood at 6.5 billion.
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WhatsApp支付印度头Manesh Mahatme退却
Mahatme,董事和董事会成员的亚马逊支付印度早些时候,受雇于WhatsApp其支付垂直于2021年4月。作为WhatsApp付主任,他致力于提高用户的支付体验,扩展服务。
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Mahatme,董事兼董事会成员亚马逊支付印度被雇佣的WhatsApp2021年4月担任其支付垂直。作为WhatsApp付主任,他致力于提高用户的支付体验,扩展服务。
他将加入他的前雇主亚马逊印度战略角色,说一个人意识到讨论,不愿具名。
元发言人证实Mahatme离开WhatsApp支付。
“Manesh发挥了重要作用在扩大获得“WhatsApp支付”在印度,我们预祝他成功他的未来努力。支付WhatsApp元优先考虑的问题,我们将继续创新和驱动动力作为我们的更广泛的努力的一部分未来5亿印度人进入数字支付生态系统,”该发言人说。
2020年11月,印度的国家支付公司(NPCI),运营统一支付接口(UPI),给WhatsApp批准去住在平台以分阶段的方式,最多2000万客户。
NPCI翻了一番这个极限4000万到2021年底,然后2022年4月到1亿年。
尽管增加,WhatsApp支付UPI的总数中所占的份额交易仍然是糟糕的。它已经占不到1%的8月整体UPI市场,只有672万个事务,尽管4月和6月发射连续返现活动,导致一个小数量的增加。的总数UPI交易站在65亿年8月。
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