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By Munsif Vengattil and Aditya Kalra
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NEW DELHI: WhatsApp<\/a> will within weeks roll out cashback rewards<\/a> to lure more Indians to its peer-to-peer payments service and is testing similar incentives for merchant payments, two sources said, as the company seeks to compete with rivals including Google.
The latest move comes days after WhatsApp won regulatory approval to more than double its payments offering to 100 million users in India, its biggest market with more than half a billion users overall.
WhatsApp will before the end of May launch the cashback offer of up to 33 Indian rupees ($0.40) for transfers users make on its payments service, which allows contacts to send each other funds from within the messenger app, said the sources, who have direct knowledge of the company's plans.
The incentive, spread over three transactions, will be given irrespective of the amount being transferred, even if it is as little as 1 Indian rupee, in what one source described as WhatsApp's \"user acquisition drive.\"
The WhatsApp cashback amount may appear small, but Neil Shah, vice president of research at Counterpoint Research, said it would be a \"compelling enough\" reason for users to switch.
\"You won't leave money on the table as an Indian,\" Shah said.
In a statement responding to a question from Reuters, WhatsApp said it is \"running a campaign offering cashback incentives in a phased manner to our users as a way to unlock the potential of payments on WhatsApp.\"
Separately, in a broader payments push, WhatsApp is testing a programme where it will dole out cashback incentives for users who pay highway tolls and utility and other bills straight from the app, the two sources said.
WhatsApp also wants to test such incentives for those making mobile payments for Reliance Jio<\/a>, India's biggest telecom operator, the sources said. Reliance is a partner of WhatsApp whose parent Meta Platforms Inc<\/a> in 2020 invested $5.7 billion in the Indian firm's digital arm.
WhatsApp did not comment on these plans, while Reliance didn't respond to a request for comment.
The cashback push comes after WhatsApp in June 2021 conducted an internal study to assess competition in India. Seen by Reuters, the \"Winning from behind on India payments,\" study says \"incentives are among the top sign up reasons for our competitor apps\" in India.
WhatsApp also assessed it needs to go beyond peer-to-peer payments as users use rival apps to make merchant and bill payments which, the study stated, will be a \"more attractive proposition (for users) to switch over\" to WhatsApp.
WhatsApp competes with Alphabet Inc's Google Pay, Ant Group-backed Paytm and Walmart's PhonePe in India's crowded digital payments market.
WhatsApp's growth has been hamstrung as India has for months capped the number of users to which it can offer its payments service on fears that opening it to all its users could strain the country's financial infrastructure, Reuters has reported.
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WhatsApp计划超市夜未眠同行转账,在印度push-sources商人支付
最新举措是天后WhatsApp获得监管部门的批准,其支付两倍多在印度提供1亿的用户,其最大市场拥有超过十亿用户。
由Munsif Vengattil Aditya卡尔拉
新德里消息:WhatsApp将在数周内推出超市夜未眠奖励吸引更多的印度人对等支付服务和测试类似激励商人支付,两位消息人士说,该公司寻求与竞争对手包括Google竞争。
最新举措是天后WhatsApp获得监管部门的批准,其支付两倍多在印度提供1亿的用户,其最大市场拥有超过十亿用户。
WhatsApp将在5月底之前推出的超市夜未眠提供33印度卢比(0.40美元)为传输用户支付的服务,它允许信使中的联系人发送对方的资金应用,消息人士说,他直接了解公司的计划。
的动机,分布在三个交易,将不考虑转移,即使是1印度卢比,一个源称之为WhatsApp的“用户收购开车。”
WhatsApp返现金额可能会很小,但尼尔•沙研究对比研究的副总裁说,这将是一个“足够引人注目”用户切换的原因。
“你不会把钱放在桌子上作为一个印度人,”国王说。
在一份声明中对一个问题来自路透社,WhatsApp说这是“经营活动提供超市夜未眠激励以分阶段的方式给用户来解锁WhatsApp支付的潜力。”
另外,在更广泛的支付,WhatsApp正在测试一个项目,它将为用户发放超市夜未眠激励支付高速公路通行费,公用事业和其他账单直接从应用程序,这两个消息人士称。
WhatsApp还想测试这些激励对于那些使移动支付依赖Jio印度最大的电信运营商,消息人士说。依赖是一个合作伙伴的WhatsApp父母元平台公司2020年投资57亿美元在印度公司的数字的手臂。
WhatsApp并未对这些计划发表评论,而依赖没有回应记者的置评请求。
超市夜未眠把此前WhatsApp 2021年6月在印度进行了内部研究评估竞争。从后面被路透社,“赢得印度支付,”研究称“激励前注册原因,我们的竞争对手应用”在印度。
WhatsApp也评估需要超越对等支付用户使用竞争对手的应用使商人和帐单支付,这项研究说,将是一个“更具吸引力的命题(用户)来切换“WhatsApp。
WhatsApp与字母竞争公司的谷歌支付,Ant支持Paytm和沃尔玛在印度的PhonePe拥挤的电子支付市场。
WhatsApp的增长已经残废,印度已经几个月封顶的用户数量,它可以提供支付服务,因担心开放其所有用户可以应变该国的金融基础设施,路透社报道。
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