NEW DELHI: Their rivalry might have gone off the boil but there was a time when Apple<\/a> and Samsung<\/a> were at loggerheads with each other. So much so that Apple<\/a> co-founder late Steve Jobs<\/a> even threatened to launch a “thermonuclear war” against Android — Samsung<\/a> was the catalyst for the comment made by him. More interesting details and anecdotes have emerged of the rivalry in a new book that has been excerpted by Forbes<\/a>. The book titled “Samsung Rising” has been authored by Geoffrey Cain who details what all Samsung did at the peak of its rivalry with Apple. 更有趣的细节和轶事的竞争出现在一本新书中,已被《福布斯》摘录。这本书题为“三星崛起”已经由杰弗里·凯恩谁细节所有三星在其与苹果竞争的高峰期。 新德里:他们的竞争可能已经沸腾,但有一段时间苹果和三星是互相对立。以至于苹果联合创始人晚史蒂夫•乔布斯甚至威胁要发动一场对Android——“热核战争”三星评论的催化剂由他。更有趣的细节和轶事的竞争出现在一本新书中摘录的《福布斯》。这本书题为“三星崛起”已经由杰弗里·凯恩谁细节所有三星在其与苹果竞争的高峰期。
Back in 2011, writes Cain, Samsung had beaten Apple and become the number one smartphone brand in terms of shipments. Around the same time, Cain writes, that Samsung did something ‘unusual’ at its Texas headquarters. “Trucks carrying fresh apples started arriving at the Texas headquarters of Samsung. Bushel baskets were placed in the elevator banks and break rooms, so that wherever Samsung employees took a coffee break, they were reminded of their mission—to take a bite out of Apple.”
So yes, Samsung was so determined to beat Apple that it took every possible step to motivate its employees. This meant that apples were kept at strategic locations in the office to remind its employees what they were working towards.
It was Samsung’s marketing strategy, explains Cain, to have ads and commercials that took dig at the iPhone. Cain wrote, “By attacking Apple head-on, Samsung’s marketers thought they could establish themselves as the challenger brand, turning the competition with Apple into a Coke-versus-Pepsi war for the smartphone world.”
However, off late, Samsung hasn’t made any jabs — or at least not that frequently — at Apple. In fact, a feature that Samsung mocked Apple for removing — the headphone jack — has been removed from high-end Samsung phones.
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当苹果提醒三星的员工他们的使命
早在2011年,该隐写道,击败苹果和三星成为头号智能手机品牌的发货。大约在同一时间,该隐写道,三星做了一些“不寻常”的德州总部。“运输新鲜的苹果开始到达德州三星总部。每蒲式耳篮子被放置在电梯里银行和休息的房间,所以,无论三星员工休息时间,他们想起以低价咬一口苹果。”
这是三星的营销策略,解释了该隐,广告和广告,挖苦了iPhone。凯恩写道,“正面攻击苹果,三星的营销人员认为他们可以建立自己的品牌挑战者,将与苹果竞争变成Coke-versus-Pepsi智能手机大战世界。”
然而,后期,三星并没有做出任何戳——或者至少不是经常在苹果。事实上,删除的功能,三星嘲笑苹果——耳机插孔从高端三星手机已被删除。
NEW DELHI: Their rivalry might have gone off the boil but there was a time when Apple<\/a> and Samsung<\/a> were at loggerheads with each other. So much so that Apple<\/a> co-founder late Steve Jobs<\/a> even threatened to launch a “thermonuclear war” against Android — Samsung<\/a> was the catalyst for the comment made by him. More interesting details and anecdotes have emerged of the rivalry in a new book that has been excerpted by Forbes<\/a>. The book titled “Samsung Rising” has been authored by Geoffrey Cain who details what all Samsung did at the peak of its rivalry with Apple.
Back in 2011, writes Cain, Samsung had beaten Apple and become the number one smartphone brand in terms of shipments. Around the same time, Cain writes, that Samsung did something ‘unusual’ at its Texas headquarters. “Trucks carrying fresh apples started arriving at the Texas headquarters of Samsung. Bushel baskets were placed in the elevator banks and break rooms, so that wherever Samsung employees took a coffee break, they were reminded of their mission—to take a bite out of Apple.”
So yes, Samsung was so determined to beat Apple that it took every possible step to motivate its employees. This meant that apples were kept at strategic locations in the office to remind its employees what they were working towards.
It was Samsung’s marketing strategy, explains Cain, to have ads and commercials that took dig at the iPhone. Cain wrote, “By attacking Apple head-on, Samsung’s marketers thought they could establish themselves as the challenger brand, turning the competition with Apple into a Coke-versus-Pepsi war for the smartphone world.”
However, off late, Samsung hasn’t made any jabs — or at least not that frequently — at Apple. In fact, a feature that Samsung mocked Apple for removing — the headphone jack — has been removed from high-end Samsung phones.
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