Gaming industry in the last few years has come leaps and bounds, not just globally but in India as well. Intel<\/a>, as a chipmaker, has been at the heart of the sea change that the gaming world has seen. The demand for PC<\/a>s in 2020 has been very strong. As per IDC data, the last quarter was biggest for PCs in India and the gaming PC shipments have also increased. “PCs and gaming PCs are in demand because people are adapting to life from home,” says Prakash Mallya, VP and MD – sales, marketing and communications group, Intel India. Mallya shared some of his thoughts on the opportunities for the gaming sector in India, what Intel is doing in that regard and how the future is shaped for the overall gaming industry in India. Excerpts of the interaction with Intel’s Mallya: 2020年个人电脑的需求非常强劲。根据IDC的数据,最后一个季度是印度最大的个人电脑和游戏PC出货量也增加。 游戏产业在过去几年中突飞猛进,不仅在全球范围内,在印度。英特尔芯片制造商,已经发生了天翻地覆的变化,游戏的核心世界。的需求个人电脑年代2020年一直很强劲。根据IDC的数据,最后一个季度是印度最大的个人电脑和游戏PC出货量也增加。“pc和pc游戏的需求,因为人们适应生活在家里,”普拉卡什马尔雅说,VP和MD -销售、营销和通信集团,英特尔印度。Mallya分享他的一些想法的机会游戏部门在印度,英特尔在做什么在这方面和未来是如何塑造整体游戏产业在印度。与英特尔的交互Mallya摘录:
Do you think the demand has happened mostly due to the pandemic? People who worked in offices are now working from home, so not a lot has changed on that part. Is there a direct correlation between the rise in PC sales and the work-from-home situation?<\/strong>
I absolutely think so. If you look at the overall gaming and the rest of the segment demand, it clearly shows that the pandemic has affected work, education and entertainment. All the three combined are fueling the demand for larger screen devices<\/a>. Asus claims that the demand for gaming PCs increased threefold during the pandemic as compared to the pre-pandemic situation. Acer said that there was a very strong demand for gaming PCs during the Big Billion Days Sale. Everybody’s stuck at home -- they would like better entertainment and they believe the larger screen device is a way of doing it and that’s why we have seen gaming (segment) accelerate at home.
How have gaming PCs contributed to it? Are there any specific age groups that have been buying gaming PCs a lot?
<\/strong>
As per a joint study by Intel and Kantar, India is ranked number 2 worldwide on the highest number of gamers (across platforms), while a majority of them are on mobile and 90% of mobile gamers are willing \/ show a preference to shift to a large-screen device. The reason for that is the availability of a larger number of gaming titles. You got a plethora of big screen devices that solve big screen needs and don’t have to worry about the battery life or the graphics being patchy. So, the experience you get on a larger screen device is significantly better than that on a mobile phone. We are starting to see that shift and when you look at Asus and several other brands talking about gaming accelerating in the last few months and then look at that data on gaming, it fairly correlates and you would argue that though we do not have any specific data on the age groups, majority of them would be on the lower end of the age spectrum as either way, we are the youngest country on the planet and for most of them, gaming would fall in their interest.
When the lockdown began in March and after that, some games became globally popular like Animal Crossing: New Horizons and later, Among Us. Animal Crossing was the most discussed game on Twitter globally during the initial months of lockdown. Do you have any inputs about any such trend or a gaming trend in general happening in India and what are Intel’s plans? What is Intel doing to ensure that PC remains the preferred platform for gamers?
<\/strong>
At the highest level, I see the first-person shooter games and the shift from mobile devices to large-screen devices. We, at Intel, have got an amazing set of products and technologies we are building when it comes to gaming and PCs. Not only the CPUs, but we have also invested in optic technology, WiFi6 etc, just to provide a platform which is truly game-changing in terms of the experience gamers are looking for from a large screen device. We have also invested in graphics, integrated graphics like the Intel Iris Xe which is a part of Tiger Lake or the Intel iris Xe Max. Then you got the server GPUs that we have launched and several other products. Technology is a big part of how we deliver better experiences to our gaming customers. We have associated with Marvel Avengers, a two-year partnership with Crystal Dynamics and Square Enix. We have done co-engineering and co-marketing and through our technology, have created renderings of how the destruction happens, the signature moves of Marvel heroes, how the water falls in the whole scene, how the debris disappear and appear on the screen and these all are software optimisations requiring intense amounts of computing technology to really render based on what the users are demanding.
Since PCs have several advantages over the mobile, we want to build the best technology out there for the PCs as the gaming experience is the best on PCs. In terms of variety and the number of titles, PC offers more. Also, Intel was one of the first companies to invest in esports (ESL) and we have renewed the contract too.
There has been growth in mobile gaming with over 300 million players, PC gaming and also, cloud gaming. Gaming as a service has also emerged as a trend where you can have a device but you would be rendering the game from the online server.
People are running out of storage options on their gaming devices. They wish to store more games so that they can play any title whenever they want to, instead of being forced to delete some of them to make way for the other one.
<\/strong>
Correct, and that’s why the server GPUs and the work we are doing in the data centre space become interesting because we are not only looking at the gaming segment so as to provide just the best machine but also looking to provide the best server and the data centre infrastructure and the GPUs to provide a better experience on cloud gaming. I see the trend of 5G also emerging. 5G will happen in the country and one of the big benefits of 5G, in my opinion, would be the content distribution and the content delivery network. The more the content resides at the edges, the higher the quality of service delivery of all the gaming service providers in the longer run.
How have the small towns contributed to the rise in PC sales? Are the festive sales also responsible for the uptick in the PC segment?
<\/strong>
I have watched this space for about three years and the growth in the PC segment has been shaping up for the past 2-3 years. The demand is very strong; big and small towns are similarly interested. In terms of numbers, I would say that the small town is still small or smaller than the big towns. E-commerce wasn’t a big part of sales about 5 years back but now it is and the festive sales like those of Amazon and others are there. It tells you that the demand (for PCs) can come from anywhere and it has shaped very differently than it was five years ago.
What do you think would be the biggest gaming trends<\/a> in 2021?<\/strong>
Cloud gaming and AR\/VR games. Also, improvement in the quality of broadband. High-quality broadband has a relatively very small penetration in our country. As that really goes up, the calibre of gaming, OTT and otherwise, I see that really rocking. You have seen, in the last eight months, the appetite of gamers in this country. It will go up.
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为什么英特尔认为玩家的胃口在印度将在2021年上升
我绝对是这样认为的。如果你观察整个游戏和其余的部分需求,它清楚地表明,流感大流行影响了工作,教育和娱乐。所有这三个结合是推动屏幕更大的需求设备。华硕声称游戏电脑的需求增加三倍大流行期间而未予注意情况。宏碁(Acer)说,有一个很强的游戏pc需求大十亿天出售。每个人都呆在家里,他们会更喜欢娱乐和他们相信大屏幕设备的方法,这就是为什么我们看到游戏(段)加速在家里。
如何游戏电脑了吗?有任何特定的年龄段,购买游戏电脑吗?
根据英特尔和坎塔尔的联合研究,印度排名2全球最多的玩家(跨平台),大多数都是在手机和90%的手机玩家愿意/显示偏好转向大屏幕设备。原因是大量的游戏标题的可用性。你有大量的大屏幕设备,解决大屏幕需要和不需要担心电池寿命或图形是不完整的。所以,你得到的经验在大屏幕设备上明显优于手机。我们开始看到这种转变,当你看看华硕和其他几个品牌在过去的几个月里谈论游戏加速,然后看那个游戏数据,它相当关联,你认为,虽然我们没有任何年龄段的特定数据,其中大部分将低端的年龄谱,不管怎样,我们是地球上最年轻的国家,他们中的大多数,游戏会符合他们的利益。
当锁定3月开始之后,一些游戏成为全球流行的像动物穿越:新视野,之后,在我们中间。动物穿越是全球最热门的游戏在Twitter上在最初几个月的封锁。你有任何有关任何这样的趋势或输入一个游戏的趋势通常发生在印度和英特尔的计划是什么?英特尔公司在做,以确保电脑仍然是游戏玩家的首选平台?
在最高的层次上,我看到的第一人称射击游戏和从移动设备转移到大屏幕设备。在英特尔,我们有一个了不起的一系列产品和技术时我们正在建设游戏和电脑。不仅cpu,但我们也在光学技术上进行投资,WiFi6等,只是提供一个平台,真正改变游戏规则的经验玩家正在寻找从大屏幕设备。我们也投资于图形,像英特尔集成显卡虹膜Xe老虎湖的一部分或英特尔虹膜Xe Max。然后你有服务器gpu,我们推出了和其他一些产品。技术是一个大的一部分,我们如何提供更好的体验游戏的客户。我们已经与奇迹复仇者,与结晶动力学和史克为期两年的伙伴关系。我们做co-engineering共同开拓市场,通过我们的技术,创造了效果图的破坏发生时,惊奇漫画英雄的签名运动,水下降整个场景,如何碎片消失,出现在屏幕上,这些都是软件优化要求强烈的大量计算技术真正呈现根据用户要求。
自从个人电脑比手机更有优势,我们想要构建的最佳技术电脑游戏体验是最好的个人电脑上。的种类和数量的头衔,电脑提供了更多。同时,英特尔是第一个公司投资在意大利(ESL),我们也有新的合同。
手机游戏已经增长超过3亿的球员,PC游戏,云游戏。游戏作为服务也成为一种趋势,你可以有一个设备但是你可能呈现的游戏在线服务器。
人们对他们的游戏设备的存储选项。他们希望储存更多的游戏,这样他们可以玩任何标题只要他们想要,而不是被迫删除其中一些为另一个。
正确的,这就是为什么服务器gpu和我们正在做的工作在数据中心空间变得有趣,因为我们不仅仅是看游戏领域提供最好的机器也希望提供最好的服务器和数据中心基础设施和gpu在云游戏提供一个更好的体验。我看到5 g的趋势也出现。5 g会发生在这个国家的一个大5 g的好处,在我看来,将内容分发和内容分发网络。内容驻留在边缘上,高质量的服务交付的所有游戏服务提供商从长远来看。
如何有小城镇在PC销售增长导致了吗?是节日销售也负责在PC领域上升吗?
我已经看了这个空间大约三年,个人电脑市场的增长已经成为过去2 - 3年。需求非常强烈;大,小城镇也同样感兴趣。在数字方面,我会说小镇仍然是小或小于大城镇。电子商务不是很大一部分销售大约5年前,但现在是节日销售像亚马逊和其他。它告诉你的需求(pc)可以来自任何地方,它塑造了比五年前非常不同。
你认为什么是最大的游戏发展趋势在2021年?
云游戏和AR /虚拟现实游戏。同时,改进质量的宽带。高质量的宽带有一个相对很小的渗透在我们的国家。那样真的上升,游戏的口径,奥特,否则,我真的看到摇摆。您已经看到,在过去的八个月,在这个国家玩家的胃口。它将上升。
Gaming industry in the last few years has come leaps and bounds, not just globally but in India as well. Intel<\/a>, as a chipmaker, has been at the heart of the sea change that the gaming world has seen. The demand for PC<\/a>s in 2020 has been very strong. As per IDC data, the last quarter was biggest for PCs in India and the gaming PC shipments have also increased. “PCs and gaming PCs are in demand because people are adapting to life from home,” says Prakash Mallya, VP and MD – sales, marketing and communications group, Intel India. Mallya shared some of his thoughts on the opportunities for the gaming sector in India, what Intel is doing in that regard and how the future is shaped for the overall gaming industry in India. Excerpts of the interaction with Intel’s Mallya:
Do you think the demand has happened mostly due to the pandemic? People who worked in offices are now working from home, so not a lot has changed on that part. Is there a direct correlation between the rise in PC sales and the work-from-home situation?<\/strong>
I absolutely think so. If you look at the overall gaming and the rest of the segment demand, it clearly shows that the pandemic has affected work, education and entertainment. All the three combined are fueling the demand for larger screen devices<\/a>. Asus claims that the demand for gaming PCs increased threefold during the pandemic as compared to the pre-pandemic situation. Acer said that there was a very strong demand for gaming PCs during the Big Billion Days Sale. Everybody’s stuck at home -- they would like better entertainment and they believe the larger screen device is a way of doing it and that’s why we have seen gaming (segment) accelerate at home.
How have gaming PCs contributed to it? Are there any specific age groups that have been buying gaming PCs a lot?
<\/strong>
As per a joint study by Intel and Kantar, India is ranked number 2 worldwide on the highest number of gamers (across platforms), while a majority of them are on mobile and 90% of mobile gamers are willing \/ show a preference to shift to a large-screen device. The reason for that is the availability of a larger number of gaming titles. You got a plethora of big screen devices that solve big screen needs and don’t have to worry about the battery life or the graphics being patchy. So, the experience you get on a larger screen device is significantly better than that on a mobile phone. We are starting to see that shift and when you look at Asus and several other brands talking about gaming accelerating in the last few months and then look at that data on gaming, it fairly correlates and you would argue that though we do not have any specific data on the age groups, majority of them would be on the lower end of the age spectrum as either way, we are the youngest country on the planet and for most of them, gaming would fall in their interest.
When the lockdown began in March and after that, some games became globally popular like Animal Crossing: New Horizons and later, Among Us. Animal Crossing was the most discussed game on Twitter globally during the initial months of lockdown. Do you have any inputs about any such trend or a gaming trend in general happening in India and what are Intel’s plans? What is Intel doing to ensure that PC remains the preferred platform for gamers?
<\/strong>
At the highest level, I see the first-person shooter games and the shift from mobile devices to large-screen devices. We, at Intel, have got an amazing set of products and technologies we are building when it comes to gaming and PCs. Not only the CPUs, but we have also invested in optic technology, WiFi6 etc, just to provide a platform which is truly game-changing in terms of the experience gamers are looking for from a large screen device. We have also invested in graphics, integrated graphics like the Intel Iris Xe which is a part of Tiger Lake or the Intel iris Xe Max. Then you got the server GPUs that we have launched and several other products. Technology is a big part of how we deliver better experiences to our gaming customers. We have associated with Marvel Avengers, a two-year partnership with Crystal Dynamics and Square Enix. We have done co-engineering and co-marketing and through our technology, have created renderings of how the destruction happens, the signature moves of Marvel heroes, how the water falls in the whole scene, how the debris disappear and appear on the screen and these all are software optimisations requiring intense amounts of computing technology to really render based on what the users are demanding.
Since PCs have several advantages over the mobile, we want to build the best technology out there for the PCs as the gaming experience is the best on PCs. In terms of variety and the number of titles, PC offers more. Also, Intel was one of the first companies to invest in esports (ESL) and we have renewed the contract too.
There has been growth in mobile gaming with over 300 million players, PC gaming and also, cloud gaming. Gaming as a service has also emerged as a trend where you can have a device but you would be rendering the game from the online server.
People are running out of storage options on their gaming devices. They wish to store more games so that they can play any title whenever they want to, instead of being forced to delete some of them to make way for the other one.
<\/strong>
Correct, and that’s why the server GPUs and the work we are doing in the data centre space become interesting because we are not only looking at the gaming segment so as to provide just the best machine but also looking to provide the best server and the data centre infrastructure and the GPUs to provide a better experience on cloud gaming. I see the trend of 5G also emerging. 5G will happen in the country and one of the big benefits of 5G, in my opinion, would be the content distribution and the content delivery network. The more the content resides at the edges, the higher the quality of service delivery of all the gaming service providers in the longer run.
How have the small towns contributed to the rise in PC sales? Are the festive sales also responsible for the uptick in the PC segment?
<\/strong>
I have watched this space for about three years and the growth in the PC segment has been shaping up for the past 2-3 years. The demand is very strong; big and small towns are similarly interested. In terms of numbers, I would say that the small town is still small or smaller than the big towns. E-commerce wasn’t a big part of sales about 5 years back but now it is and the festive sales like those of Amazon and others are there. It tells you that the demand (for PCs) can come from anywhere and it has shaped very differently than it was five years ago.
What do you think would be the biggest gaming trends<\/a> in 2021?<\/strong>
Cloud gaming and AR\/VR games. Also, improvement in the quality of broadband. High-quality broadband has a relatively very small penetration in our country. As that really goes up, the calibre of gaming, OTT and otherwise, I see that really rocking. You have seen, in the last eight months, the appetite of gamers in this country. It will go up.
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