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The software giant has kept its business alive in China largely by complying with strict local laws, despite the communist nation's wide-reaching censorship.
Here are some key points about the technology and gaming group's operations in the world's second-biggest economy.
A pioneer
<\/strong>
Microsoft arrived in China in 1992 and opened its largest research and development centre outside the United States. It employs around 6,200 people in China.
The Windows operating system is used in the vast majority of computers in China -- despite Beijing promising in recent years to develop its own operating system. The company's success has a downside, however, as its software is widely pirated.
The important Chinese market, which is very restrictive for foreign firms, represents a drop in the ocean of Microsoft's business, accounting for barely 1.8 percent of its turnover, president Brad Smith<\/a> said at the beginning of last year.
Microsoft's Bing<\/a> is one of the few foreign search engines operating in China -- although it is far behind local competitors Baidu<\/a> and Sogou, which dominate the market.
Bill Gates<\/a><\/strong>
Microsoft founder Bill Gates has long embodied a model of success in the eyes of many Chinese people and his books are bestsellers in the country.
President Xi Jinping visited the company's headquarters on a state visit to the US in 2015, where he met Gates and his wife.
Today, as the head of his humanitarian Bill & Melinda Gates Foundation, the 65-year-old has the prestige of a head of state in Beijing.
In February 2020, Xi wrote Gates a letter thanking him for his support during the coronavirus epidemic.
Censorship and control<\/strong>
China censors all subjects considered politically sensitive in the name of stability, and internet<\/a> giants are urged to block unwanted content online.
Refusing to comply with Beijing's strict demands, American giants Facebook, Twitter, Instagram and YouTube, as well as Wikipedia and several other foreign media, are blocked by China's \"great firewall\".
It has not been all smooth sailing for the company, with Bing temporarily taken offline in 2019 -- prompting speculation the search engine had been blocked by censors.
Microsoft operated its professional LinkedIn network in the country for years by complying with censorship rules through a local joint venture.
But on Thursday it announced it would close LinkedIn in China, citing an increasingly \"challenging operating environment and greater compliance requirements\".
In March the group already said it had halted new member sign-ups while reviewing compliance with local laws.
LinkedIn has been criticised in the country for pulling the professional accounts of dissidents -- which it later said was in error -- and scratching politically sensitive content from its pages.
Skype and Teams -- Microsoft's two other big platforms -- remain available.
Video games<\/strong>
In 2000 Beijing halted the sale of all games consoles because of their alleged negative effects on the \"mental health\" of young users, although they remained available illegally.
After the ban was lifted, Microsoft in 2014 was the first foreign firm to break into the video games market in China with its Xbox One console.
Also in 2014, the Chinese competition authorities opened an anti-monopoly investigation against Microsoft and its Windows software.
Around 100 inspectors raided the group's offices in four Chinese cities, confiscating files and questioning employees.
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这个软件巨头一直活在中国的业务主要由严格遵守当地法律,尽管这个共产主义国家的深远的审查。
这里有一些关键的技术和游戏在世界第二大经济体集团的业务。
先锋
微软在1992年来到中国,开设了美国以外最大的研发中心。这在中国雇佣了大约6200人。
Windows操作系统中使用的绝大多数中国的电脑——尽管近年来北京希望开发自己的操作系统。公司的成功也有缺点,但是,随着其软件被盗版。
重要的中国市场,这是非常严格的外国公司,代表沧海一粟微软的业务,仅占其营业额的1.8%,总统布拉德•史密斯在去年年初说。
微软的必应是为数不多的在华经营的外国搜索引擎——尽管它是远远落后于当地竞争对手百度搜狗,主导市场。
比尔盖茨
微软的创始人比尔·盖茨一直体现成功的模型在许多中国人的眼中,他的书是畅销书。
习近平副主席访问公司的总部在2015年对美国进行国事访问,他在那里会见了盖茨和他的妻子。
今天,他的人道主义比尔和梅林达•盖茨基金会的负责人,65岁的有声望的元首在北京。
2020年2月,习近平给盖茨写了一封信感谢他的支持在冠状病毒疫情。
审查和控制
被认为具有政治敏感性的中国审查所有科目的名义稳定性、和互联网巨头都敦促在线来阻挡不需要的内容。
拒绝遵循了北京的严格要求,美国巨头Facebook, Twitter, Instagram和YouTube,以及维基百科和其他几个外国媒体,是被中国的“长城防火墙”。
都没有一帆风顺的公司,2019年与Bing暂时离线,促使猜测搜索引擎已经被审查。
微软运营专业网络LinkedIn在该国多年来通过遵守审查规定当地合资企业。
但周四宣布将关闭在中国LinkedIn,援引日益困难的经营环境和更大的遵从性需求。
集团已表示,它已停止3月新会员注册,同时审查符合当地法律。
LinkedIn一直批评在中国把专业的持不同政见者——它后来说在错误和抓政治敏感内容的页面。
Skype和团队——微软的其他两大平台——仍然可用。
视频游戏
在2000年北京停止所有游戏机的销售,因为他们所谓的“心理健康”的负面影响年轻用户,尽管他们仍然是可用的,非法的。
,该禁令被取消之后,微软在2014年是第一个外国公司进入中国游戏市场与Xbox游戏机。
同样在2014年,中国竞争监管机构展开了反垄断调查对微软和它的Windows软件。
大约100名核查人员突击搜查了集团在中国四个城市的办事处,没收文件和质疑的员工。
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