MUMBAI: Confined to her home during the lockdown, Gwalior-based 37-year old Mansha Kasture is reliving childhood memories with her 8 year-old daughter, Mishika, watching Ramanand Sagar<\/a>’s epic 'Ramayana' on DD National. Kasture is amongst the current generation of parents, who are introducing their kids to old iconic classics on Doordarshan channels during the lockdown period. If one goes by BARC India viewership data, the viewers have lapped it up. 局限于她的家在封锁期间,Gwalior-based 37年旧Mansha Kasture重温童年记忆和她8岁的女儿,Mishika,看着Ramanand Sagar史诗《罗摩衍那》DD的国家。 孟买:局限于她的家在封锁期间,Gwalior-based 37年旧Mansha Kasture重温童年记忆和她8岁的女儿,Mishika,看电视Ramanand Sagar的史诗《罗摩衍那》DD国家。Kasture在当前一代的父母,谁是向孩子介绍老标志性的经典Doordarshan渠道封锁时期。如果一个印度流逝巴克收视率数据,超过它的观众。
Last week, a total of 170 million viewers watched 'Ramayan' in four days giving Doordarshan the highest viewership ever for any show and also for any show on a Hindi general entertainment channel in recent times. “There has always been a demand from audiences to bring back the iconic serials of DD's golden era. Last year the Prasar Bharati board approved the new content acquisition policy. The crisis however made a radical difference to these content acquisition efforts. There was a barrage of requests on social media,” Shashi Shekhar Vempati, CEO, Prasar Bharati, told ET.
Prasar Bharati has lined up not just 'Ramayana', but also other popular shows like 'Mahabharat', 'Circus', 'Byomkesh Bakshi<\/a>' and 'Jungle Book'. These shows have a broader appeal and a certain timelessness which are helping families bond together. “At a time when the entire nation is grappling with the pandemic, the shared viewing experience, which is now possible through social media, is having both a unifying and an uplifting effect on national psyche,” Vempati added.
With unavailability of fresh content since March 19th, broadcasters<\/a> are now airing older shows or looking at web content. Zee Entertainment Enterprises (ZEE) has picked up three Alt Balaji shows to air between 9-11 pm every week night on Zee TV<\/a>. These finite web series have never been aired on TV, and are customised for the TV audiences. The network has also decided to bring back some of its most popular shows including 'Kasamh Se' on Zee TV, 'Sambhaji' on Zee Marathi, and 'Goyenda Ginni' on Zee Bangla.
“We have tailored our content to cater to a changing composition of audiences. Our aim is to engage and entertain our viewers with all-time favourite shows, finite fiction series, the best of light-hearted content, specially curated movies, and much more,” said Punit Misra, CEO, Domestic Broadcast Business, ZEE. Star India<\/a> has also decided to air Hotstar original 'Hostages' on Star Plus<\/a> starting next week. The channel has also put up a new comedy show, 'Maharaj Ki Jai Ho' at 9 pm, which was ready and was to be launched during IPL. On weekends, Star Plus will air big movies, while also bringing back some old classics during weekdays.
Colors, meanwhile, is filling the evening slots with old shows 'Belan Wali Bahu', 'Bhaag Bakool Bhaag' and story 'Dil Se Dil Tak', while re-launching the recently ended 'Bigg Boss<\/a>' at 10 pm. Sony Entertainment TV will have rerun of Kapil Sharma Show and other reality shows, apart from repeat of old shows.
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没有新鲜内容,广播公司依靠老经典,网页显示娱乐观众
上周,总共有1.7亿观众观看了“Ramayan”四天给Doordarshan有史以来最高收视率任何节目和节目最近印地语一般娱乐频道。“一直有一种来自观众的需求恢复DD的黄金时代的标志性的连续剧。去年,Prasar巴拉蒂董事会批准了新的内容收购政策。然而危机收购努力彻底改变这些内容。社交媒体上有一连串的请求,”首席执行官沙市·Vempati, Prasar巴拉蒂,告诉等。
不可用的新鲜内容自3月19日,广播公司现在播放老节目或看网页内容。Zee娱乐企业(Zee)拿起三个Alt巴拉显示空气每周晚上9 - 11点之间Zee电视。这些有限的web系列从未在电视上播出,和定制的电视观众。网络也决定带回来一些最受欢迎的节目包括Kasamh Se的Zee电视,Sambhaji Zee马拉地语,和Goyenda吉妮的Zee孟加拉语。
“我们定制的内容迎合受众组成的变化。我们的目标是和娱乐我们的观众参与历史最喜欢的节目,有限的小说系列,最好的轻松的内容,特别策划的电影,和更多,”Punit Misra说,首席执行官,国内广播业务,ZEE。星空集团印度公司也决定空气Hotstar原始“人质”明星加从下周开始。通道还提出一个新的喜剧,大师Ki Jai Ho的晚上9点,这是准备,IPL期间推出。在周末,明星+空气大电影,同时也带回了一些旧经典在工作日期间。
颜色,与此同时,将晚上槽填满了老显示‘Belan瓦利Bahu’,‘Bhaag Bakool Bhaag’,迪勒Se迪勒德的故事,而重新打造最近结束的“名人老大哥”晚上10点。索尼娱乐电视将Kapil Sharma的节目重播和其他真人秀,除了重复旧的节目。
MUMBAI: Confined to her home during the lockdown, Gwalior-based 37-year old Mansha Kasture is reliving childhood memories with her 8 year-old daughter, Mishika, watching Ramanand Sagar<\/a>’s epic 'Ramayana' on DD National. Kasture is amongst the current generation of parents, who are introducing their kids to old iconic classics on Doordarshan channels during the lockdown period. If one goes by BARC India viewership data, the viewers have lapped it up.
Last week, a total of 170 million viewers watched 'Ramayan' in four days giving Doordarshan the highest viewership ever for any show and also for any show on a Hindi general entertainment channel in recent times. “There has always been a demand from audiences to bring back the iconic serials of DD's golden era. Last year the Prasar Bharati board approved the new content acquisition policy. The crisis however made a radical difference to these content acquisition efforts. There was a barrage of requests on social media,” Shashi Shekhar Vempati, CEO, Prasar Bharati, told ET.
Prasar Bharati has lined up not just 'Ramayana', but also other popular shows like 'Mahabharat', 'Circus', 'Byomkesh Bakshi<\/a>' and 'Jungle Book'. These shows have a broader appeal and a certain timelessness which are helping families bond together. “At a time when the entire nation is grappling with the pandemic, the shared viewing experience, which is now possible through social media, is having both a unifying and an uplifting effect on national psyche,” Vempati added.
With unavailability of fresh content since March 19th, broadcasters<\/a> are now airing older shows or looking at web content. Zee Entertainment Enterprises (ZEE) has picked up three Alt Balaji shows to air between 9-11 pm every week night on Zee TV<\/a>. These finite web series have never been aired on TV, and are customised for the TV audiences. The network has also decided to bring back some of its most popular shows including 'Kasamh Se' on Zee TV, 'Sambhaji' on Zee Marathi, and 'Goyenda Ginni' on Zee Bangla.
“We have tailored our content to cater to a changing composition of audiences. Our aim is to engage and entertain our viewers with all-time favourite shows, finite fiction series, the best of light-hearted content, specially curated movies, and much more,” said Punit Misra, CEO, Domestic Broadcast Business, ZEE. Star India<\/a> has also decided to air Hotstar original 'Hostages' on Star Plus<\/a> starting next week. The channel has also put up a new comedy show, 'Maharaj Ki Jai Ho' at 9 pm, which was ready and was to be launched during IPL. On weekends, Star Plus will air big movies, while also bringing back some old classics during weekdays.
Colors, meanwhile, is filling the evening slots with old shows 'Belan Wali Bahu', 'Bhaag Bakool Bhaag' and story 'Dil Se Dil Tak', while re-launching the recently ended 'Bigg Boss<\/a>' at 10 pm. Sony Entertainment TV will have rerun of Kapil Sharma Show and other reality shows, apart from repeat of old shows.
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