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With lockdowns being lifted partially, how does Xiaomi<\/a> expect the sales to rebound?<\/strong>
With the lockdowns being lifted partially, we continue to remain cautiously optimistic. With all our learnings from the last 12 months, we believe we are better prepared to handle the situation.
As we anticipate the market to bounce back in Q3, we have been working towards expanding our local manufacturing capabilities to meet the rising demand, and have recently onboarded two new manufacturing partners – DBG and BYD. Having said that, keeping everyone’s safety in mind, we will continue to follow all the safety protocols\/SOPs at our factories like conducting routine checkups, following social distancing norms, etc.
The Mi11 ultra shipments are delayed. Is it because of supply chain disruption? Has it impacted other phones too?<\/strong>
Due to circumstances beyond our control, there has been a delay in the shipment of Mi11 Ultra. The team is working hard to make it available for our consumers as soon as possible.
How are you ensuring business continuity and production at Xiaomi factories?
<\/strong>
Over the last one year, we have constantly worked towards keeping our partners and customers safe while fostering business continuity. To ensure safety of our employees and partners, we have been conducting routine check-ups, and following all safety SOPs. In line with the government guidelines, we have been operating in three shifts across our manufacturing plants to optimize output. In addition to this, our partners are also very well equipped to handle the situation, thereby ensuring safety and business continuity.
Is Xiaomi continuing with offline expansion or focusing more on online?<\/strong>
We give an equal emphasis to both online and offline channels. We have been maintaining an optimum balance across offline and online channels in terms of sales contribution as well.
Expanding our offline presence, a few months back we announced a new initiative, Grow With Mi (GWM). With this initiative, we plan to double the number of offline retail touchpoints as well as the number of exclusive retail stores in India. Currently Mi India has over 15,000 retail touchpoints, out of which over 3000 are Mi Stores that are exclusive retail stores for our Mi and Redmi products. These are spread across all states, districts and towns in India.
Other brands are focusing on 5G and expect it to bring it at around Rs 10,000 price range. What’s Xiaomi’s 5G strategy?<\/strong>
Since last year, we have been launching 5G smartphones<\/a> at different price ranges. In India, the smartphone industry has been transforming rapidly and hence the 5G technology is of much relevance to serve the growing appetite of the country. Thus, we are planning to launch more products in these segments, for consumers who tend to use smartphones from these segments for 12 months or more.
However, in mid-range and entry level segments, smartphone specs get outdated at a faster pace. Hence, packing in advanced technologies such as 5G might not serve the purpose at the moment. Having said that, we are constantly evaluating feedback from our customers. We will tap into niche product categories and bring in technologies requested by our consumers.
How is your fintech business performing?<\/strong>
We have always believed in making technology accessible to all and focussing on innovation that eases our users’ lives. We came up with Mi Credit two years back, a new-age Fin-Tech platform that aims to foster financial inclusion by leveraging technology to support borrowers with hassle-free loans. In order to offer affordable EMIs to our users, we have been working with multiple partners, primarily NBFCs or Fintechs such as Aditya Birla Finance Limited, Money View, EarlySalary, Home Credit, and CreditVidya.
We want to make sure that all creditworthy customers get quick, reliable and affordable loan options. Therefore, we will be looking for more partnerships with trustworthy platforms to provide our consumers with more options that can offer them secured loans with low interest and hassle-free documentation.
Do you plan to enter new product categories?
<\/strong>
We are present in product categories such as smart home (Smart TVs, Smart Lights), home care (Robot Vacuum Cleaner), e-Learning (laptops), personal care (KN95 masks & automatic soap dispenser), audio (smart speakers & earphones), and health and fitness (smart bands and smartwatches). Going forward, we will continue to tap into niche product categories by using market intelligence, community conversations, and social listening.
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乐动娱乐招聘ETTelecom采访:小米印度对供应链的马努Jain, 5 g市场,离线扩张和fintech商务
与ET的丹麦汗,马努Jain,董事总经理表示,该品牌将继续扩大其离线扩张。他还说,该公司将集中在利基市场将5克产品。
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随着封锁解除部分,如何小米预计销售反弹吗?
解除封锁部分,我们继续保持谨慎乐观。在过去12个月我们所有的经验,我们相信我们已经做好更充分的准备来处理这种情况。
我们预计第三季度的市场反弹,我们一直致力于扩大我们当地的制造能力以满足不断增长的需求,和最近在两个新的制造业合作伙伴——DBG和比亚迪。话虽如此,记住每个人的安全,我们将继续遵循所有安全协议/标准作业程式在我们工厂进行常规体检,遵循社会距离准则等。
Mi11超发货延迟。是因为供应链中断的吗?它影响了其他手机吗?
由于我们无法控制的情况,有延迟发货的Mi11超。团队正在努力使它尽快为我们的消费者使用。
如何确保业务连续性和小米工厂停止生产吗?
在过去的一年,我们不断致力于保护我们的合作伙伴和客户的安全而促进业务连续性。确保我们的员工和合作伙伴的安全,我们一直在进行常规检查,安全保障。符合政府的指导方针,我们一直操作在我们的制造工厂三班倒来优化输出。此外,我们的合作伙伴也很良好的装备来处理情况,从而确保安全和业务连续性。
是小米继续离线扩张或更多关注在线吗?
我们给予同等的重视,在线和离线两个渠道。我们已经保持一个最佳的平衡在离线和在线渠道销售方面的贡献。
扩大我们的离线,几个月前我们宣布了一项新的倡议,成长与Mi (GWM)。这个计划,我们计划线下零售接触点的数量增加一倍的数量以及独家零售商店在印度。目前Mi印度已经超过15000家零售接触点,其中超过3000 Mi商店是专属我们的Mi和红米产品的零售商店。这些都是分布在所有国家,地区和城镇在印度。
其他品牌都在关注5克,预计它将在Rs 10000价格区间。小米的5 g战略是什么?
去年以来,我们已经启动5 g智能手机在不同的价格范围。在印度,智能手机行业迅速转变,因此许多相关的5 g技术服务日益增长的需求。因此,我们计划推出更多的产品在这些领域,为消费者倾向于使用智能手机从这些段12个月或者更多。
然而,在中档和入门级段,智能手机规格得到过时的速度。因此,包装等先进技术的5 g可能不为目的。话虽如此,我们在不断地评估来自客户的反馈。我们将利用利基产品类别和引进技术要求由我们消费者。
你fintech业务执行?
我们一直相信使技术和关注创新,简化了用户的生活。我们想出了Mi信贷两年,一个新时代Fin-Tech平台,旨在促进金融包容利用技术支持借款人提供一站式服务的贷款。为了提供负担得起的工作我们的用户,我们已经与多个合作伙伴,主要nbfc或Fintechs Aditya Birla财务有限公司等资金来看,EarlySalary,家庭信贷,CreditVidya。
我们想要确保所有有信誉的客户可以快速、可靠和负担得起的贷款选择。因此,我们将寻找更多的合作伙伴与值得信赖的平台为我们的消费者提供更多的选择,可以为他们提供抵押贷款利息较低的一站式服务的文档。
你打算进入新的产品类别?
我们在产品类别,如智能家居(智能电视、智能灯光),家庭护理(机器人真空吸尘器),电子学习(笔记本电脑),个人护理(KN95面具&自动给皂器),音频(智能音箱和耳机)和健康和健身(智能乐队和smartwatches)。展望未来,我们将继续利用利基产品类别利用市场情报,社区的对话,和社会倾听。
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