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In Q1 2020, Xiaomi registered a solid 29 per cent market share in the highly-competitive India market, according to Counterpoint Research data.
Since then, the graph is spiralling downwards, slowly but steadily, and in Q4 2021 (the festive quarter), Xiaomi logged 21 per cent market share -- according to latest data coming from market research firm Canalys -- which is a massive 8 per cent decline from Q1 2020.
The company, however, still maintained the lead in Q4 2021 with shipping 9.3 million units in the country, said Canalys.
According to industry analysts, Xiaomi has been hit by component shortage in the mass-market, entry-level segment where its rival brands are rapidly gaining with riding on a new chipset player called Unisoc<\/a>.
In the premium segment where Xiaomi is aiming to gain footprint with launching top-of-the-line devices<\/a>, Apple<\/a> doubled its market share in India in 2021, on the back of increased share of domestic manufacturing, aggressive retail initiatives, and robust consumer demand.
Certain brands which picked entry-level chip<\/a>set provider Unisoc in the mass-market affordable segment amid the global chip shortage were able to meet the demand in the mass-level market, while Xiaomi lost on the opportunity as it was hit by supply issues in the all-important festive quarter (October-December).
According to market research firm Techarc<\/a>, entry-level chipset provider Unisoc saw two out of six smartphones launched in the entry segment (up to Rs 6,000) for 2021.
On the other hand, Apple doubled its market share in the premium segment in India in 2021, selling 5-6 million units last year, thus narrowing the margin for other smartphone players in the premium category.
Apple shipped a record 5.4 million iPhones to India in the entire year, and 2.2 million in the festive quarter (Q4) alone, according to Gurugram-based market research firm CMR.
On the quarterly basis, the Cupertino-based giant registered 34 per cent growth in the October-December period.
Prabhu Ram, Head-Industry Intelligence Group, CMR, said that Xiaomi has had to face tough headwinds in Q4 2021 owing, among others, to the prevailing supply side dynamics.
\"As the brand pegs its future growth on the premium smartphone segment, it will face-up to increased competition from its closest rivals. While doing so, Xiaomi will need to drive its brand salience among premium smartphone buyers to attain sustainable market gains,\" Ram told IANS.<\/body>","next_sibling":[{"msid":89112372,"title":"No major announcement likely for telecom sector in Budget 2022","entity_type":"ARTICLE","link":"\/news\/no-major-announcement-likely-for-telecom-sector-in-budget-2022\/89112372","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"seoschemas":false,"msid":89113847,"entity_type":"ARTICLE","title":"Xiaomi loses huge 8% market share in India in 2 years","synopsis":"In Q1 2020, Xiaomi registered a solid 29 per cent market share in the highly-competitive India market, according to Counterpoint Research data.","titleseo":"telecomnews\/xiaomi-loses-huge-8-market-share-in-india-in-2-years","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":1155,"shares":0,"engagementtimems":3842000},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2022-01-25 14:38:18","lastupd":"2022-01-25 14:43:03","breadcrumbTags":["xiaomi","devices","unisoc","apple","techarc","chip","iphone","Cupertino"],"secinfo":{"seolocation":"telecomnews\/xiaomi-loses-huge-8-market-share-in-india-in-2-years"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-01-25" data-index="article_1">
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2020年一季度,小米注册一个坚实的激烈印度市场29%的市场份额,根据对比研究数据。
图为螺旋向下,从那以后,缓慢而稳定,并在2021年第四季度(节日季),小米记录21%的市场份额,根据最新数据来自市场研究公司Canalys——这是一个巨大的从2020年第一季度下降8%。
不过,该公司仍保持在2021年第四季度发货930万台,Canalys说。
行业分析师表示,小米被组件短缺在大众市场,入门级段,其竞争对手品牌迅速获得骑在一个新的芯片组的球员叫做Unisoc。
在小米的溢价部分的目标是获得与推出顶级足迹设备,苹果2021年在印度的市场份额翻了一番,增加国内制造业的份额,积极的零售活动,和强劲的消费需求。
某些品牌的入门级芯片设定提供者Unisoc大众负担得起的部分在全球芯片短缺mass-level市场能够满足需求,而小米失去了机会,因为它受到供应问题至关重要的节日季(10)。
据市场研究公司Techarc,入门级芯片提供商Unisoc看见两个6智能手机推出的入口段(Rs 6000)为2021。
另一方面,苹果的市场份额增加了一倍的溢价部分2021年在印度,去年销售5 - 6百万辆,从而缩小差距的其他智能手机玩家溢价类别。
苹果创纪录的540万台iphone运往印度在整个一年,和220万年仅在节日季(第四季度),根据CMR Gurugram-based市场研究公司。
季度,苹果巨大的注册10 - 34%的增长。
您正在Ram, Head-Industry情报组,CMR,说小米不得不面临巨大的阻力在2021年第四季度由于,其中,供应方的动态。
”作为品牌挂钩在高端智能手机市场未来的增长,它将此卡从最接近的竞争对手竞争加剧。虽然这样做,小米需要推动其品牌突出在高端智能手机买家达到可持续的市场收益,”Ram告诉题材影片。
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