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Xiaomi India managing director Manu Jain<\/a> told ET, “The announcement got delayed because of the current election season. Once that’s done, maybe a few months from now, they should be able to announce (the new factories).”
While the company’s manufacturing focus is currently on fuelling domestic demand, Jain said it would be open to exports from India in the future.
Xiaomi, which maintained its smartphone leadership in the January-March 2019 quarter, is now also deepening its manufacturing capabilities in India with the help of new component partners that are currently in a process of setting up new facilities.
The company currently has seven factories for smartphones<\/a> across four campuses in India. It also makes power banks through two facilities, and is now evaluating a new facility for its smart TVs in India.
Xiaomi’s Big Bet: Internet Business<\/a> in India
<\/strong>
Backing up its smartphones sales growth is its Internet business which has the potential to grow much bigger and will be driven by services like payments which “could be billions of dollars of opportunity in India” and content services, Jain said.
Chinese handset maker Xiaomi said that its internet business has the potential to grow much bigger and it will be driven by services like payments even as it expects its content services to drive revenue growth. “We believe our internet business is going to be big. We believe just the payment or financial services could be billions of dollars of opportunity in India…look at the size of the UPI transaction. There is a pretty big opportunity,” he said.
Under its internet service business, Xiaomi has so far launched MiPay, Mi Music, Mi video, Mi Credit, e-commerce platform and already has Android-based operating system MIUI. “These services are only launched in India and China. Mi-Pay is built from scratch for India as compared to what we did in China. Other services like Mi Music are specifically designed and built in India,” Jain said.
Xiaomi is looking to monetize the content services through premium content and ad-based model. “We do have ad monetization because we pay for the content and there's a huge cost for just running our content operations,” Jain said.
For video service, Xiaomi is now evaluating a common wall where customers would be able to pay premium once to Xiaomi, and the company will settle it with all content providers that offers their content on the handset company’s platform, Jain explained.
“We do make money on our internet services like payments, music, video and many other services that we are launching. We would want to make money over there,” Jain said.
Xiaomi has started making a significant proportion of the recent Rs 3,500 crore fund infusion to build its content and payments business besides building more research and development teams to support new product and services categories, Jain said, adding that the company already has product and R&D teams across Internet of Things (IoT) devices<\/a>, smartphones and MIUI.
“We are making more investments in India…we are building warehouses in the country and of course towards retail expansion,” Jain said.
Building partner ecosystem via investments<\/strong>
Jain also revealed that Xiaomi has made investments in a few start-ups in internet industry in 2019. He, however, didn’t divulge into details.
“All investments are related mobile or internet industry where we believe we could have a future potential synergy with this partner,” he said.
Xiaomi is currently in a process of rolling out new Internet of Things (IoT) products in India. “There is one smaller category that we may launch in Q2 and are working on some bigger categories like washing machine, laptop, water purifiers, AC and fridge etc,” Jain said.
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小米印度公司董事总经理马努耆那教徒的告诉ET,“宣布有延迟,因为当前的选举季。一旦完成,也许几个月以后,他们应该能够宣布(新工厂)。”
当公司的制造业目前关注推动国内需求,Jain表示,它愿意在未来从印度出口。
小米,维护其智能手机领导2019年1季度,现在也深化其制造能力与新组件的帮助合作伙伴在印度目前在建立新的设施。
公司目前拥有七个工厂智能手机在印度四个校区。这也使得电力银行通过两个设施,现在评估新设施的智能电视在印度。
小米的大赌注:互联网业务在印度
备份其智能手机销售增长是互联网业务的增长潜力更大,将由支付等服务,“可能是数十亿美元的机会”在印度和内容服务,Jain说。
中国手机制造商小米说,其互联网业务增长潜力更大,这将是由服务支付即使它预计其内容服务推动收入增长。“我们相信我们的互联网业务将是大。我们认为仅仅支付或金融服务可能是数十亿美元的机会在印度…看看UPI的大小事务。有一个相当大的机会,”他说。
在其网络服务业务,迄今为止,小米推出MiPay, Mi音乐,视频,Mi信贷、电子商务平台和已经MIUI android操作系统。“这些服务只是在印度和中国。Mi-Pay从头构建对印度比我们所做的在中国。其他服务,比如Mi音乐是专门设计和建造在印度,”Jain说。
小米希望通过优质内容货币化内容服务和基于广告模型。“我们做广告赚钱,因为我们支付的内容和有很大的成本只是运行我们的内容操作,”Jain说。
视频服务,小米现在是评估一个公共墙,消费者将能够支付溢价一旦小米,公司将解决它与所有内容提供商提供其内容在手机公司的平台,耆那教的解释道。
“我们做赚钱的互联网服务,如支付、音乐、视频和其他服务,我们正在启动。我们要赚钱,”Jain说。
小米已经开始最近的很大一部分基金注资3500卢比来构建其内容和支付业务除了建设更多的研究和开发团队来支持新产品和服务类别,Jain说,公司已经在物联网产品和研发团队(物联网)设备,智能手机和MIUI。
“我们正在加大对印度的投资…我们正在建设仓库,当然对零售扩张,”Jain说。
通过投资建设合作伙伴生态系统
耆那教徒还透露,小米已经在几个创业投资在2019年互联网行业。不过,他没有透露细节。
“所有的投资都是手机或互联网行业相关,我们相信我们可以有一个未来潜在的协同与合作伙伴,”他说。
小米目前正在推出新物联网的过程(物联网)产品在印度。“有一个小的类别,我们可能在Q2和正在推出一些更大的类别,如洗衣机、笔记本电脑,净水器,空调和冰箱等“Jain说。
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