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The company plans to expand its various retail formats in the country. As per plans, the number of large format exclusive flagship stores under Mi Home this year is expected to touch 100, while it wants to open 5,000 smaller size Mi Stores in rural India. The company also wants to significantly expand its presence in multi-brand stores through the Mi preferred partner programme, a company spokesperson said.
At present, Xiaomi has over 50 Mi Home stores and 500 Mi Stores. It also has more than 4,000 preferred partner stores across 50-plus markets.
“2019 will also witness more ambitious retail expansion of our offline channel to extend support for newer categories such as Mi LED TVs. In smartphones, Xiaomi is the second largest brand in the offline market with nearly 18% market share as of January GFK smartphone tracker,” the spokesperson said.
Xiaomi's arch rival Samsung<\/a> leads the offline smartphone sales, while it is the second largest smartphone maker in the overall Indian market.
The person said Xiaomi has grown 40 time in offline sales in last two years when it first forayed into this channel in India and offline now contributes to over 30% of smartphone sales.
“Xiaomi has an extremely lean offline model, and we continue to spend minimal dollars on marketing and operational costs which include running interesting promotional schemes. However, with the scale of offline sales becoming bigger, investments in offline will accordingly grow,” the company said.
ET earlier reported that Xiaomi has rejigged its offline sales leadership team in India with erstwhile South business head and chief of Mi Store Sunil Baby now the chief of offline sales. Erstwhile sales head Deepak Nakra has been made the chief of the offline consumer electronics<\/a> business.
The company spokesperson said in 2018 Xiaomi saw its entire business model shaping up in India across hardware, internet services and retail business. “This year, we hope to further build on all three dimensions, and bring in stronger product offerings and evaluate newer categories across hardware and internet services,” the person said.
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该公司计划扩大其各种零售格式。按照计划,大画幅独家旗舰店的数量在想念家乡今年料将达到100人,虽然想在印度农村规模较小Mi开5000家门店。公司还希望显著扩大在多品牌商店通过Mi首选合作伙伴计划,公司发言人说。
目前,小米已经超过50家商店和小姐500 Mi商店。它还拥有超过4000店在50岁以上市场首选合作伙伴。
“2019也将见证更加雄心勃勃的零售扩张我们的线下渠道扩展支持新Mi LED电视等类别。在智能手机,小米是第二大品牌在线下市场近18%的市场份额的GFK 1月智能手机追踪,”该发言人说。
小米的主要竞争对手三星离线智能手机销量,虽然第二大智能手机制造商在整个印度市场。
人说小米已经40次线下销售在最后两年第一次尝试进入这个频道在印度和离线现在有助于智能手机销量的30%以上。
“小米已经极其精益离线模型,我们继续花费最小的美元营销和运营成本包括运行有趣的促销方案。然而,线下销售的规模越来越大,投资在线下将相应增长,”该公司表示。
ET早些时候报道,小米已经在印度重新调整线下销售领导团队与业务主管和首席昔日的南Mi商店苏尼尔宝宝现在的线下销售。昔日的销售负责人迪帕克Nakra已经离线的首席消费电子产品业务。
公司发言人说,2018年,小米看到整个业务模式塑造了印度在硬件、网络服务和零售业务。“今年,我们希望进一步建立在所有三个维度,并带来更强的产品在硬件和互联网服务和评估新的类别,”这位人士说。
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