Demand for smartphones is expected to jump with the rollout of 5G<\/a> networks, with as much as 38% of the total user base is projected to own one by the end of the year. In this context, ET's Subhrojit Mallick caught up with the newly appointed president of Xiaomi India<\/a>, Muralikrishnan B<\/a>, to know about the smartphone maker’s plans around the 5G rollout near the end of the year. Edited excerpts:

India has just completed the 5G auctions. What does it mean for smartphone makers like Xiaomi?
<\/strong>
We believe 5G is one of those innovations that have the power to transform, upgrade and uplift our nation. We are hopeful that 5G will not only benefit the industries but will also help consumers in their digital journey. These auctions have brought us one step closer to delivering high-quality user experience, creating a connected ecosystem, building efficiency in essential services and making connected lifestyle a reality.

What will be your marketing strategy around
5G smartphones<\/a>?
<\/strong>
Xiaomi India was the leader in enabling features like VoLTE, VoWIFI, ViLTE, etc. Over the years, we have launched multiple 5G smartphones across our product portfolio. We will continue to focus on the benefits and offerings of 5G to build a preference for it.

Do you have plans to tie up with telecom providers for bundling 5G plans with new phones?
<\/strong>
We have been working closely with various telecom operators for over two years now and have extensively tested most of our models for usability. This gives us the confidence that we will successfully be able to support and lead the rollout of a 5G solution to millions of our users. Our
devices<\/a> will be ready for both SA & NSA networks, depending on what the operators will roll out across circles. Specifically, to enhance the user experience, we have worked on enabling multiple EN-DC combinations so users can seamlessly operate with LTE (a 4G standard) and NR (5G). In our approach to enabling 5G, as a priority we will ensure that 5G is interoperable with earlier 4G\/3G networks so that users get a seamless experience. With 5G coming in, we are focusing on enabling similar features on the NR bands like VoNR (Voice over NR), ViNR (Video over NR), etc.

What kind of 5G products aside from smartphones are in the works?
<\/strong>
We believe that 5G will play an integral role in making our devices future proof and enhance consumer efficiency. 5G with its ultra-high bandwidth, low latency and concurrency will open up many more opportunities and avenues for AIoT (artificial intelligence of things) devices. Xiaomi India will continue to focus on innovation for everyone and bring relevant products that can leverage the advantages of 5G and add value to the consumers.

How many 5G smartphones are you planning to launch ahead of the festive season?
<\/strong>
We have launched over 20 5G-enabled models till date across our product portfolio. We plan to offer 5G devices across all feasible price points. With the strong belief that 5G is important for making our devices future proof, especially when India is on the verge of migration, we will continue to strengthen our product portfolio with 5G offerings at honest pricing.

What are the key features that will complement the 5G support in smartphones?
<\/strong>
With the 5G auction now complete and the government's efforts to ensure its roll out by the end of the year, we expect the consumer demand for a well-rounded smartphone equipped with 5G to only increase. We understand that users are looking forward to great download\/upload speeds and low latency experience. Online gaming, AR and VR experience along with content creation will take centre stage with 5G adoption. Therefore, smartphones with great processors, superb camera quality and top of the line performance will be a huge hit among the consumers.

How much of an uptake in 5G smartphones do you expect this festive season?
<\/strong>
With the 5G rollout expected soon and consumer focus shifting to a more connected digital-first lifestyle, we expect the demand for 5G smartphones to grow multi-fold. Over the years we have received an exceptional response from fans and consumers during the festive sales and we will continue to delight them and enhance their consumer experience with our innovative products.
<\/p><\/body>","next_sibling":[{"msid":93310453,"title":"DoT to get Rs 13,500 crore as first 5G bid payment from telcos","entity_type":"ARTICLE","link":"\/news\/dot-to-get-rs-13500-crore-as-first-5g-bid-payment-from-telcos\/93310453","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"93307361","title":"\u200bXiaomi 12 Ultra: Xiaomi\u2019s premium flagship phone too may see India launch this month; likely to be priced above Rs 60,000","entity_type":"IMAGES","seopath":"industry\/cons-products\/electronics\/xiaomi-will-continue-to-offer-5g-phones-at-honest-pricing\/xiaomi-12-ultra-xiaomis-premium-flagship-phone-too-may-see-india-launch-this-month-likely-to-be-priced-above-rs-60000","category_name":"Xiaomi will continue to offer 5G phones at honest pricing","synopsis":"Representative Image","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-19564\/93307361.cms?width=150&height=112","link":"\/image\/industry\/cons-products\/electronics\/xiaomi-will-continue-to-offer-5g-phones-at-honest-pricing\/xiaomi-12-ultra-xiaomis-premium-flagship-phone-too-may-see-india-launch-this-month-likely-to-be-priced-above-rs-60000\/93307361"}],"msid":93310500,"entity_type":"ARTICLE","title":"Xiaomi will offer 5G handsets at \u2018honest pricing\u2019, says its India chief","synopsis":"Xiaomi India was the leader in enabling features like VoLTE, VoWIFI, ViLTE, etc. Over the years, we have launched multiple 5G smartphones across our product portfolio. We will continue to focus on the benefits and offerings of 5G to build a preference for it.","titleseo":"telecomnews\/xiaomi-will-continue-to-offer-5g-phones-at-honest-pricing","status":"ACTIVE","authors":[{"author_name":"Subhrojit Mallick","author_link":"\/author\/479244756\/subhrojit-mallick","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479244756.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479244756,"author_name":"Subhrojit Mallick","author_seo_name":"Subhrojit-Mallick","designation":"Correspondent","agency":false}}],"analytics":{"comments":0,"views":180,"shares":0,"engagementtimems":900000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2022-08-03 07:25:09","lastupd":"2022-08-03 08:11:51","breadcrumbTags":["XIaomi smartphones","xiaomi india","telecos","muralikrishnan b","Devices","5G","5G smartphones","Xiaomi 5G","Xiaomi 5G smartphones","Interviews"],"secinfo":{"seolocation":"telecomnews\/xiaomi-will-continue-to-offer-5g-phones-at-honest-pricing"}}" data-authors="[" subhrojit mallick"]" data-category-name="" data-category_id="" data-date="2022-08-03" data-index="article_1">

小米将提供5 g手机“诚实的定价”,称其印度首席

小米印度领导人支持功能像回,VoWIFI, ViLTE,等。多年来,我们推出了多个5 g智能手机产品组合。我们将继续关注5 g的好处和产品建立一个偏好。

Subhrojit Mallick
  • 更新于2022年8月3日08:11点坚持
阅读: 100年行业专业人士
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对智能手机的需求预计将推出的5克网络,多达38%的总用户预计今年年底的一个。在这种背景下,ET的Subhrojit Mallick赶上的新任总统小米印度,Muralikrishnan B,知道在5克推出智能手机制造商的计划在今年年底。编辑摘录:

印度刚刚完成了5 g拍卖。为智能手机制造商喜欢小米吗?这是什么意思

我们相信5 g是一个创新的力量改变,升级和提升我们的国家。我们希望5克不仅有利于产业,但也将有助于消费者在他们的数字的旅程。这些拍卖带给我们更近一步交付高质量的用户体验,创造一个生态系统,连接建设基本服务的效率,使连接生活现实。

广告
你的营销策略是什么呢5 g智能手机吗?

小米印度领导人支持功能像回,VoWIFI, ViLTE,等。多年来,我们推出了多个5 g智能手机产品组合。我们将继续关注5 g的好处和产品建立一个偏好。

你有打算与电信供应商捆绑5 g计划与新的手机吗?

我们一直与各电信运营商紧密合作了两年了,我们的大部分经过了广泛的测试模型的可用性。这给了我们信心,我们能够成功地支持和领导推出5 g解决数以百万计的用户。我们的设备将准备SA和国家安全局网络,取决于运营商将推出在圈子里。具体来说,增强用户体验,我们致力于使多个EN-DC组合,因此用户可以无缝地与LTE (4 g标准)和NR(5克)。在我们的方法使5克,作为一个优先级,我们将确保4 g / 5 g与早些时候是互操作的3 g网络,以便用户无缝体验。5 g,我们正专注于实现类似功能的NR乐队像VoNR(声音/ NR) ViNR(视频/ NR)等。

什么样的5 g产品除了智能手机还在进行中吗?

我们相信,5 g将发挥不可或缺的作用,使得我们的设备未来的证明和提高消费效率。5 g的超高带宽、低延迟和并发性将开放更多的机会和途径AIoT(人工智能的东西)设备。小米印度将继续对每个人都专注于创新,把相关的产品,可以利用的优势5 g和增加价值的消费者。

有多少5 g智能手机计划推出前的节日期间吗?

我们发起了超过20 5 g模型至今在我们的产品组合。我们计划提供5 g设备在所有可行的价格点。5 g的强烈信念让我们设备的未来证明很重要,特别是当印度移民的边缘,我们会继续加强我们的产品组合和5克产品在诚实的价格。

广告
的关键特性是什么,补5 g智能手机支持吗?

现在5 g拍卖完成和政府的努力,以确保其今年年底推出,我们预期的消费者需求的智能手机配备5克,只会增加。我们知道用户期待伟大的下载/上传速度和低延迟的经验。在线游戏,基于“增大化现实”技术和虚拟现实的经验以及创建内容将采用5 g的中心舞台。因此,智能手机的处理器,精湛的相机质量和最好的商品消费者之间的性能将是一个巨大的打击。

多大的吸收在5 g智能手机你希望这个节日期间吗?

5 g的推出将很快和消费者焦点转向一个更连接数字领先的生活方式,我们预计5 g智能手机的需求正在成倍增长。多年来我们已经收到异常反应粉丝和消费者在节日销售和我们将继续取悦他们,增强他们的用户体验我们的创新产品。

  • 发布于2022年8月3日凌晨07:25坚持
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Demand for smartphones is expected to jump with the rollout of 5G<\/a> networks, with as much as 38% of the total user base is projected to own one by the end of the year. In this context, ET's Subhrojit Mallick caught up with the newly appointed president of Xiaomi India<\/a>, Muralikrishnan B<\/a>, to know about the smartphone maker’s plans around the 5G rollout near the end of the year. Edited excerpts:

India has just completed the 5G auctions. What does it mean for smartphone makers like Xiaomi?
<\/strong>
We believe 5G is one of those innovations that have the power to transform, upgrade and uplift our nation. We are hopeful that 5G will not only benefit the industries but will also help consumers in their digital journey. These auctions have brought us one step closer to delivering high-quality user experience, creating a connected ecosystem, building efficiency in essential services and making connected lifestyle a reality.

What will be your marketing strategy around
5G smartphones<\/a>?
<\/strong>
Xiaomi India was the leader in enabling features like VoLTE, VoWIFI, ViLTE, etc. Over the years, we have launched multiple 5G smartphones across our product portfolio. We will continue to focus on the benefits and offerings of 5G to build a preference for it.

Do you have plans to tie up with telecom providers for bundling 5G plans with new phones?
<\/strong>
We have been working closely with various telecom operators for over two years now and have extensively tested most of our models for usability. This gives us the confidence that we will successfully be able to support and lead the rollout of a 5G solution to millions of our users. Our
devices<\/a> will be ready for both SA & NSA networks, depending on what the operators will roll out across circles. Specifically, to enhance the user experience, we have worked on enabling multiple EN-DC combinations so users can seamlessly operate with LTE (a 4G standard) and NR (5G). In our approach to enabling 5G, as a priority we will ensure that 5G is interoperable with earlier 4G\/3G networks so that users get a seamless experience. With 5G coming in, we are focusing on enabling similar features on the NR bands like VoNR (Voice over NR), ViNR (Video over NR), etc.

What kind of 5G products aside from smartphones are in the works?
<\/strong>
We believe that 5G will play an integral role in making our devices future proof and enhance consumer efficiency. 5G with its ultra-high bandwidth, low latency and concurrency will open up many more opportunities and avenues for AIoT (artificial intelligence of things) devices. Xiaomi India will continue to focus on innovation for everyone and bring relevant products that can leverage the advantages of 5G and add value to the consumers.

How many 5G smartphones are you planning to launch ahead of the festive season?
<\/strong>
We have launched over 20 5G-enabled models till date across our product portfolio. We plan to offer 5G devices across all feasible price points. With the strong belief that 5G is important for making our devices future proof, especially when India is on the verge of migration, we will continue to strengthen our product portfolio with 5G offerings at honest pricing.

What are the key features that will complement the 5G support in smartphones?
<\/strong>
With the 5G auction now complete and the government's efforts to ensure its roll out by the end of the year, we expect the consumer demand for a well-rounded smartphone equipped with 5G to only increase. We understand that users are looking forward to great download\/upload speeds and low latency experience. Online gaming, AR and VR experience along with content creation will take centre stage with 5G adoption. Therefore, smartphones with great processors, superb camera quality and top of the line performance will be a huge hit among the consumers.

How much of an uptake in 5G smartphones do you expect this festive season?
<\/strong>
With the 5G rollout expected soon and consumer focus shifting to a more connected digital-first lifestyle, we expect the demand for 5G smartphones to grow multi-fold. Over the years we have received an exceptional response from fans and consumers during the festive sales and we will continue to delight them and enhance their consumer experience with our innovative products.
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