NEW DELHI: Technology giant Yahoo<\/a>! invested $1 billion in 2013 on product development to beef up its media, news and entertainment offerings to serve advertisers and consumers better as it takes head on giants like Google<\/a>. 新德里:科技巨头雅虎!2013年投资10亿美元在产品开发上加强其媒体,新闻和娱乐产品为广告商和消费者更好的头部等巨头乐动扑克谷歌。
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\nAlso, the California-headquartered company went on an acquisition spree, acquiring as many as 28 start-ups last year, as it looks to grab consumers' attention, especially those using mobile handheld devices.
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CEO<\/a> Marissa Mayer<\/a>, who joined the firm in 2012 to revive its declining fortunes, has been working on \"re-imagining\" Yahoo<\/a>'s core businesses across search, communications, media and video.
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\n\"Product development expenses for 2011, 2012, and 2013 totaled approximately $919 million, $886 million and $1 billion, respectively, which included stock-based compensation expense of $81 million, $74 million and $83 million, respectively,\" the firm said in a US SEC filing.
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\nYahoo! continually launches, improves and scales products and features to meet evolving user, advertiser and publisher needs. Most of the software products and features are developed internally by the employees, it added.
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\n\"Our engineering and production teams are primarily located in our Sunnyvale, California, headquarters, Bangalore, India and Beijing, China,\" the firm said in a the filing.
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\nYahoo!, which is increasingly seeing a major chunk of its usersbase going mobile, aims to make compelling ads and integrate them with news and information.
\n
\nReiterating its strategy of \"building products focusing on mobile first\", the firm further said: \"Today we have over 400 million monthly mobile users, an increase of more than 150 million users since we launched our new Mobile and Emerging Products team in October 2012\".
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Today, mobile traffic represents more than half of its 800 million monthly users (the numbers do not include Internet Message Access Protocol or Tumblr<\/a> users), it added.
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\nYahoo! said increasing mobile traffic has been the result of an \"engaging and inspiring suite of new and revamped product experiences designed to make users' daily habits mobile.\"\n\n<\/p><\/body>","next_sibling":[{"msid":31295352,"title":"What it's like working for Apple CEO Tim Cook","entity_type":"ARTICLE","link":"\/news\/industry\/what-its-like-working-for-apple-ceo-tim-cook\/31295352","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":31295510,"entity_type":"ARTICLE","title":"Yahoo! pours $1 billion on product development; eyes tech to lure users","synopsis":"CEO Marissa Mayer has been working on \"re-imagining\" Yahoo's core businesses across search, communications, media and video.","titleseo":"industry\/yahoo-pours-1-billion-on-product-development-eyes-tech-to-lure-users","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2014-03-02 22:47:05","lastupd":"2014-03-02 22:48:58","breadcrumbTags":["Yahoo","Google","CEO","industry","Tumblr","Marissa Mayer","investment"],"secinfo":{"seolocation":"industry\/yahoo-pours-1-billion-on-product-development-eyes-tech-to-lure-users"}}" data-authors="[" "]" data-category-name="Industry" data-category_id="18" data-date="2014-03-02" data-index="article_1">
California-headquartered公司也经历了一系列并购狂欢,去年获得多达28初创企业,看起来来抓住消费者的注意力,特别是那些使用移动手持设备。
首席执行官Marissa Mayer,2012年加入该公司恢复其财富下降,一直致力于“再造”雅虎在搜索的核心业务、通信、媒体和视频。
“产品开发费用为2011、2012和2013年总计约9.19亿美元,8.86亿美元和10亿美元,分别包括股票补偿费用为8100万美元,7400万美元和8300万美元,分别“公司美国证券交易委员会的文件中称。
雅虎不断推出,提高和尺度产品和特性满足不断发展的用户,广告商和出版商的需求。大多数的软件产品和特性是由员工在内部开发的,它补充说。
“我们的工程和生产团队主要是位于我们的森尼维耳市,加州总部,班加罗尔,印度和北京,中国,”该公司在一份文件说。
雅虎越来越看到一块主要的usersbase移动,旨在使引人注目的广告和整合新闻和信息。乐动扑克
重申其“建筑产品专注于移动第一”的策略,该公司进一步说:“今天我们每月有超过4亿手机用户,增加了超过1.5亿个用户因为我们推出了我们的新移动和新兴产品团队在2012年10月”。
今天,手机流量代表一半以上的每月8亿用户(数字不包括互联网信息访问协议或Tumblr用户),它补充说。
雅虎说增加移动交通“迷人的和鼓舞人心的结果套新的和修改产品体验设计让用户的日常习惯移动。”
NEW DELHI: Technology giant Yahoo<\/a>! invested $1 billion in 2013 on product development to beef up its media, news and entertainment offerings to serve advertisers and consumers better as it takes head on giants like Google<\/a>.
\n
\nAlso, the California-headquartered company went on an acquisition spree, acquiring as many as 28 start-ups last year, as it looks to grab consumers' attention, especially those using mobile handheld devices.
\n
CEO<\/a> Marissa Mayer<\/a>, who joined the firm in 2012 to revive its declining fortunes, has been working on \"re-imagining\" Yahoo<\/a>'s core businesses across search, communications, media and video.
\n
\n\"Product development expenses for 2011, 2012, and 2013 totaled approximately $919 million, $886 million and $1 billion, respectively, which included stock-based compensation expense of $81 million, $74 million and $83 million, respectively,\" the firm said in a US SEC filing.
\n
\nYahoo! continually launches, improves and scales products and features to meet evolving user, advertiser and publisher needs. Most of the software products and features are developed internally by the employees, it added.
\n
\n\"Our engineering and production teams are primarily located in our Sunnyvale, California, headquarters, Bangalore, India and Beijing, China,\" the firm said in a the filing.
\n
\nYahoo!, which is increasingly seeing a major chunk of its usersbase going mobile, aims to make compelling ads and integrate them with news and information.
\n
\nReiterating its strategy of \"building products focusing on mobile first\", the firm further said: \"Today we have over 400 million monthly mobile users, an increase of more than 150 million users since we launched our new Mobile and Emerging Products team in October 2012\".
\n
Today, mobile traffic represents more than half of its 800 million monthly users (the numbers do not include Internet Message Access Protocol or Tumblr<\/a> users), it added.
\n
\nYahoo! said increasing mobile traffic has been the result of an \"engaging and inspiring suite of new and revamped product experiences designed to make users' daily habits mobile.\"\n\n<\/p><\/body>","next_sibling":[{"msid":31295352,"title":"What it's like working for Apple CEO Tim Cook","entity_type":"ARTICLE","link":"\/news\/industry\/what-its-like-working-for-apple-ceo-tim-cook\/31295352","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":31295510,"entity_type":"ARTICLE","title":"Yahoo! pours $1 billion on product development; eyes tech to lure users","synopsis":"CEO Marissa Mayer has been working on \"re-imagining\" Yahoo's core businesses across search, communications, media and video.","titleseo":"industry\/yahoo-pours-1-billion-on-product-development-eyes-tech-to-lure-users","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2014-03-02 22:47:05","lastupd":"2014-03-02 22:48:58","breadcrumbTags":["Yahoo","Google","CEO","industry","Tumblr","Marissa Mayer","investment"],"secinfo":{"seolocation":"industry\/yahoo-pours-1-billion-on-product-development-eyes-tech-to-lure-users"}}" data-news_link="//www.iser-br.com/news/industry/yahoo-pours-1-billion-on-product-development-eyes-tech-to-lure-users/31295510">
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