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The 30-year contract, announced on Monday, marks a big bet by internet<\/a> pioneer Yahoo<\/a> on digital advertising<\/a> at a time when industry giants from Alphabet-owned Google<\/a> to Meta Platforms Inc are struggling with an inflation-driven downturn in ad spending.
The Yahoo-Taboola partnership is expected to generate $1 billion in annual revenue, but the companies did not provide any other financial details. Yahoo will also get a seat on Taboola's board.
Yahoo, owned by private equity firm Apollo Global Management since a $5 billion buyout last year, has over the years been overtaken by Google and Facebook, but it still has nearly 900 million monthly active users thanks to a collection of sites such as Yahoo Finance<\/a>, Yahoo Sports and TechCrunch.
Taboola, whose shares rose 60% on the news, pushes links to articles paid by advertisers - known as native advertising - on many websites such as CNBC and NBC News.
The deal will hand Taboola exclusive rights to sell native ads on Yahoo's sites.
The advertising firm said it expects the agreement to add to its revenue, operating earnings and free cash flow. In its latest earnings, Taboola posted a drop in quarterly revenue and also lowered its annual forecast because of a weak ad market.
The deal, which has been approved by the companies' boards, is expected to close in the first quarter of 2023. Taboola plans to host a meeting on Dec. 30 to seek shareholders' approval.
Taboola, which went public through an about $2.6 billion blank-check merger in 2021, has lost 75% of its market value this year, as of last close.
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- Telecom乐动扑克News
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雅虎收购少数股权Taboola在数字广告推送
30年期合同,周一宣布,标志着一个大赌注互联网先驱雅虎在数字广告的时候从Alphabet-owned行业巨头谷歌元平台公司正艰难应对通胀下滑广告支出。
30年期合同,周一宣布,标志着一个大赌注互联网先锋雅虎在数字广告的时候从Alphabet-owned行业巨头谷歌元平台公司正艰难应对通胀下滑广告支出。
Yahoo-Taboola伙伴关系将产生10亿美元的年收入,但公司不提供任何其他的财务细节。雅虎还将Taboola董事会获得一个席位。
雅虎旗下的私人股本公司阿波罗全球管理自去年以50亿美元收购以来,多年来一直被谷歌和Facebook,但仍有近9亿每月活跃用户由于等网站的集合雅虎财经,雅虎体育和TechCrunch。
Taboola,其股价上涨60%的新闻,把链接文章由广告商支付——被称为本地乐动扑克广告等许多网站CNBC和NBC新闻。
这笔交易将手Taboola独家销售本地广告在雅虎的网站。
广告公司说,预计该协议将增加其收入,营业利润和自由现金流。在其最新的收益,Taboola公布季度收入下降,也降低了其年度预测,因为广告市场疲软。
这笔交易,已批准的公司的董事会,预计将在2023年第一季度完成。Taboola计划在12月30日举办会议寻求股东批准。
Taboola,通过一个约26亿美元上市无偿合并后2021年,今年已失去了75%的市场价值,最后关闭。
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