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\"\" Yahoo<\/a> has struggled for years to regain the glory of the pre-dot com bubble burst days, fighting for air while rivals like Google<\/a> and Facebook grew and thrived.
\n
\nBy April 18, Yahoo may be owned by one of those rivals.
\n
What happened to the company that was once king of the net? While shareholders are fed up with the company's continued insolvency and CEO Marissa Mayer<\/a>'s business leadership, Yahoo's tortured history shows that this sale was inevitable years before Mayer came into power, even if her tenure put the final nail in the coffin.
\n
\nWith final bids for its web and news businesses due next week, here's a look at what went wrong at Yahoo, who wants to buy it and what could become of
\n
\nPlummet from greatness<\/strong>
\n
\nFrom Yahoo's inception in 1995 to 2000, it grew from a promising start-up with $2 billion in venture capital to a $140 billion force of nature.
\n
Almost as synonymous with the internet<\/a> as AOL, Yahoo foresaw the profitability of the medium and tried to snatch up as many online businesses as possible, spending billions on now-defunct sites like Geocities, Hotjobs, and Broadcast.
\n
\nFollowing the dot-com collapse, Yahoo's value fell to $11 billion in 2002, its assets and investments severely devalued, along with every other tech giant. Yahoo wasn't alone in putting too much money into concepts without considering whether they could actually ever earn profits.
\n
\nUnfortunately for the 'hoo, it ignored the value of businesses that would end up profitable: search engines. Instead, the company leased its searches out to a startup named Google in 2000.hoo, it ignored the value of businesses that would end up profitable: search engines. Instead, the company leased its searches out to a startup named Google in 2000.
\n
\nWhen Yahoo attempted to buy Google for $3 billion in 2002, the latter wisely rebuffed the acquisition. Yahoo would eventually start its own search engine with sponsored links in 2004, but never came close to claiming Google's hold on the market.
\n
\nThat didn't stop Yahoo from buying dozens of other promising sites, trying to maintain its status as the one-stop shop for all things internet.
\n
\nThese investments never panned out as hoped. A senior member of Yahoo publicly complained about the company's \"Peanut Butter manifesto\": it bought anything and everything, instead of finding the most profitable areas like social media and advertising and sticking to them. This criticism precipitated another long period of decline.
\n
In 2008, Microsoft<\/a> attempted a hostile buyout of Yahoo's shareholders at $45 billion - $37 billion more than Yahoo's current estimated value. Jerry Yang<\/a>, Yahoo's CEO at the time, convinced shareholders to resist this buyout, a decision that has those same shareholders fuming now, and likely has Microsoft sighing in relief.
\n
\nMarissa Mayer's tenure from 2012 to today had Yahoo attempt to rebrand as a social media and video hub, primarily through its $1.1 billion purchase of Tumblr in 2013 and acquisition of TV shows like Community for the failed Yahoo Screen.
\n
\nWhile Tumblr may have grown in popularity since then, Fortune estimates that the company only made $10 million pre-acquisition and hasn't grown enough in profitability to come close to justifying its asking price. This was likely the last straw for Yahoo shareholders.
\n
\nCurrently, Yahoo is valued at $32 billion dollars, but financial sites like Forbes claim that Yahoo's ownership stakes in Chinese e-commerce company Alibaba and Yahoo Japan are collectively worth $36 billion alone. Without these assets, Yahoo's day-to-day businesses operate at a huge loss.
\n
\nStill, Yahoo is demanding $10 billion from potential buyers as a starting price, based on the continued strength of its market outreach and name brand.
\n
\nWho's buying?<\/strong>
\n
\nMarket watchers consider Verizon, Microsoft and the Daily Mail to be the frontrunners of the 40 or so companies eyeing Yahoo. Google and Time, Inc. have also emerged as possible buyers.
\n
\nAfter Microsoft's failed buyout, it partnered the company to show Bing search results on Yahoo's browser. Today, Bing and advertising populate 51% of Yahoo's search engine, with the remaining 49% originating from Google's engine. Both companies stand to lose access to this partnership if Yahoo sells to the wrong buyer.
\n
It's likely Microsoft won't buy the company outright, according to USA Today<\/a>, though it could partner with or finance a private third party's bid in return for retaining access to the search engine.
\n
\nGoogle, meanwhile, could strengthen its hold on web traffic and cripple Bing through an acquisition. However, the risk here is in public backlash and and likely antitrust lawsuits over creating a web search monopoly, however. Experts predict Google will back away from the deal.
\n
Verizon is currently the major front runner, according to the Wall Street<\/a> Journal. It made waves last year when it purchased another fallen tech giant, AOL, for over $4 billion. Fortune reports that Verizon's telecom revenue has stagnated, and it's looking to diversify into AOL's online advertising and news sources like The Huffington Post.
\n
\nPurchasing Yahoo for its similar assets is Verizon's logical next step to continue expanding into the online advertising sector.
\n
\nDaily Mail General Trust (DMGT) is hoping to offset its losses in the traditional print market with greater strength in the online sector. Sources at the BBC suggest DMGT is, like Microsoft, considering partnering with a private equity firm. The firm would acquire Yahoo's web business and DMGT would either own and operate Yahoo's media outlets independently or merge its own news sources with Yahoo's.
\n
\nDaily Mail's tabloid-esque sites already attract tens of millions of UK viewers monthly; the US market could be next on their agenda.
\n
Time, Inc., another print conglomerate hoping to peddle its print wares to Yahoo's 1 billion users, could save the company from having to sell at all. Time, which recently broke off from Time Warner Cable, could merge with Yahoo under a Reverse Morris trust, according to Bloomberg<\/a>.
\n
\nThis tax law allows Yahoo to acquire a spin-off company's assets without being taxed for them. This would preserve Yahoo's autonomy and finances temporarily, but might not cure either company's monetary troubles.
\n
\nWhichever company buys Yahoo, the brand will continue to exist and draw in readers and viewers, though certain news brands may be shuttered or subsumed into other sites, and Mayer will almost certainly be ousted for her role in Yahoo's continued decline. A buyout by Verizon could also lead to thousands of layoffs for Yahoo's current workforce.\n\n<\/body>","next_sibling":[{"msid":51789280,"title":"Huawei says ready to kick off Smart City projects in India","entity_type":"ARTICLE","link":"\/news\/huawei-says-ready-to-kick-off-smart-city-projects-in-india\/51789280","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":51790463,"entity_type":"ARTICLE","title":"Yahoo: What went wrong and what will happen next","synopsis":"After 16 years of stagnating business and poor investments, Yahoo's end was inevitable","titleseo":"telecomnews\/yahoo-what-went-wrong-and-what-will-happen-next","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Techradar","artdate":"2016-04-12 11:47:01","lastupd":"2016-04-12 12:14:53","breadcrumbTags":["Microsoft","Yahoo","Google","USA","Bloomberg","Wall Street","USA Today","Jerry Yang","Marissa Mayer","Internet"],"secinfo":{"seolocation":"telecomnews\/yahoo-what-went-wrong-and-what-will-happen-next"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2016-04-12" data-index="article_1">

雅虎:怎么了,接下来会发生什么

经过16年的停滞不前的业务和糟糕的投资,雅虎最终是不可避免的

  • 更新于2016年4月12日12:14点坚持
雅虎多年来一直努力重新获得的荣耀pre-dot com泡沫破灭的日子,为空气,而竞争对手谷歌和Facebook的增长和繁荣。

4月18日,雅虎可能属于其中的一个竞争对手。

发生在网络的公司,曾经是国王吗?而股东们厌倦了公司的破产和CEOMarissa Mayer业务的领导下,雅虎的折磨这个销售是不可避免的历史表明,年Mayer上台之前,即使她的任期内把最后一击。

与网络和新闻最后竞标企业由于下周,来看看出了什么问题在雅虎,想购乐动扑克买它的人可能成为什么

暴跌的伟大

从雅虎在1995年到2000年的《盗梦空间》,它从一个有前途的创业与20亿美元的风险投资1400亿美元的自然之力。

同样的同义词互联网美国在线,雅虎预见的盈利能力中等,试图攫取尽可能多的网上贸易,现在your own等网站上投入数十亿美元,Hotjobs,广播。

互联网泡沫崩溃后,雅虎的价值降至110亿年的2002美元,其资产和投资严重贬值,连同其他科技巨头。雅虎并不是唯一一个将太多的钱放入概念没有考虑他们是否可以盈利。

不幸的是“呼!,忽视了企业的价值,最终将盈利:搜索引擎。相反,该公司出租其2000年启动名为谷歌搜索出来。吼,忽视了企业的价值,最终将盈利:搜索引擎。相反,该公司出租其2000年启动名为谷歌搜索出来。

当雅虎试图在2002年以30亿美元收购谷歌,后者明智地拒绝了收购。雅虎最终将在2004年与赞助商链接开始自己的搜索引擎,但从未接近声称谷歌的市场。

没有阻止雅虎买几十个其他的有前途的网站,试图维持其地位作为万物的一站式服务网络。

希望这些投资没有下文。雅虎的一名高级成员公开抱怨公司的“花生酱宣言”:它什么就买什么,而不是找到最赚钱的社交媒体和广告等领域,坚持他们。这种批评引发的另一个长期下降。

在2008年,微软试图敌意收购雅虎的股东在450亿- 370亿美元超过雅虎目前的估值。杨致远,雅虎的首席执行官,说服股东拒绝收购,决定这些股东现在发烟,和可能微软叹息一口气。

Marissa Mayer的任期从2012年到今天雅虎试图重塑作为社交媒体和视频中心,主要通过其2013年11亿美元收购Tumblr和收购雅虎失败的电视节目像社区的屏幕。

虽然Tumblr可能变得受欢迎之后,财富估计,该公司只赚了1000万美元有效补充和没有足够的盈利能力接近证明其要价。这可能是雅虎股东的最后一根稻草。

目前,雅虎价值320亿美元,但《福布斯》等金融网站声称雅虎中国电子商务公司阿里巴巴和雅虎日本的股份所有权是集体价值360亿美元。没有这些资产,雅虎的日常业务操作在一个巨大的损失。

不过,雅虎从潜在买家要求100亿美元作为起始价格,基于持续走强的市场拓展和品牌。

谁买?

市场观察人士认为Verizon,微软和《每日邮报》40左右的领先企业关注雅虎。谷歌和时间,公司也成为可能的买家。

微软的收购失败后,该公司合作,必应的搜索结果展示雅虎的浏览器。今天,必应和雅虎的搜索引擎的广告填充51%,剩下的49%来自谷歌的引擎。两家公司将失去合作的机会如果雅虎卖错了买家。

微软很可能不会直接收购该公司,据《今日美国》,尽管它可能与或金融合作民营第三方的出价,以换取保留访问搜索引擎。

与此同时,谷歌可能会加强其抓住网络流量,通过收购削弱必应。然而,这里的风险是在公众反应和可能的反托拉斯诉讼在创建一个web搜索垄断,然而。专家预计谷歌将放弃这笔交易。

Verizon是目前主要的领先者,根据华尔街日报》。这让波去年购买了另一个堕落的科技巨头,美国在线(AOL),超过40亿美元。财富报告,Verizon的电信收入停滞不前,这是寻求多样化为AOL的网络广告,像《赫芬顿邮报》新闻来源。乐动扑克

购买雅虎的类似资产是Verizon的合乎逻辑的下一步继续扩大进入在线广告领域。

每日邮报一般信任(集团)希望弥补其损失在传统印刷市场更大的力量在在线领域。来源BBC表明集团,就像微软,考虑与私人股本公司。该公司将收购雅虎的网络业务和集团拥有并运营雅虎媒体独立或合并自身与雅虎的新闻来源。乐动扑克

每日邮报的tabloid-esque网站已经吸引数以百万计的英国观众每月;美国市场可能是下一个议程。

Inc .),另一个打印集团希望兜售其打印商品雅虎的10亿用户,可以节省公司在出售。最近时间,这打破了从时代华纳有线电视,可能与雅虎合并在一个逆向莫里斯信托,据布隆伯格。

该税法允许雅虎收购公司资产剥离不征税。这将暂时保留雅虎的自主权和财务状况,但可能不是治疗公司的货币问题。

哪个公司购买雅虎,品牌将继续存在,吸引读者和观众,尽管某些新闻品牌可以关闭或并入其他网站,和Mayer几乎肯定会被她在雅虎的持续下降。乐动扑克Verizon的收购也可能导致数以千计的裁员对雅虎目前的劳动力。
  • 发布于2016年4月12日上午11点坚持
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\"\" Yahoo<\/a> has struggled for years to regain the glory of the pre-dot com bubble burst days, fighting for air while rivals like Google<\/a> and Facebook grew and thrived.
\n
\nBy April 18, Yahoo may be owned by one of those rivals.
\n
What happened to the company that was once king of the net? While shareholders are fed up with the company's continued insolvency and CEO Marissa Mayer<\/a>'s business leadership, Yahoo's tortured history shows that this sale was inevitable years before Mayer came into power, even if her tenure put the final nail in the coffin.
\n
\nWith final bids for its web and news businesses due next week, here's a look at what went wrong at Yahoo, who wants to buy it and what could become of
\n
\nPlummet from greatness<\/strong>
\n
\nFrom Yahoo's inception in 1995 to 2000, it grew from a promising start-up with $2 billion in venture capital to a $140 billion force of nature.
\n
Almost as synonymous with the internet<\/a> as AOL, Yahoo foresaw the profitability of the medium and tried to snatch up as many online businesses as possible, spending billions on now-defunct sites like Geocities, Hotjobs, and Broadcast.
\n
\nFollowing the dot-com collapse, Yahoo's value fell to $11 billion in 2002, its assets and investments severely devalued, along with every other tech giant. Yahoo wasn't alone in putting too much money into concepts without considering whether they could actually ever earn profits.
\n
\nUnfortunately for the 'hoo, it ignored the value of businesses that would end up profitable: search engines. Instead, the company leased its searches out to a startup named Google in 2000.hoo, it ignored the value of businesses that would end up profitable: search engines. Instead, the company leased its searches out to a startup named Google in 2000.
\n
\nWhen Yahoo attempted to buy Google for $3 billion in 2002, the latter wisely rebuffed the acquisition. Yahoo would eventually start its own search engine with sponsored links in 2004, but never came close to claiming Google's hold on the market.
\n
\nThat didn't stop Yahoo from buying dozens of other promising sites, trying to maintain its status as the one-stop shop for all things internet.
\n
\nThese investments never panned out as hoped. A senior member of Yahoo publicly complained about the company's \"Peanut Butter manifesto\": it bought anything and everything, instead of finding the most profitable areas like social media and advertising and sticking to them. This criticism precipitated another long period of decline.
\n
In 2008, Microsoft<\/a> attempted a hostile buyout of Yahoo's shareholders at $45 billion - $37 billion more than Yahoo's current estimated value. Jerry Yang<\/a>, Yahoo's CEO at the time, convinced shareholders to resist this buyout, a decision that has those same shareholders fuming now, and likely has Microsoft sighing in relief.
\n
\nMarissa Mayer's tenure from 2012 to today had Yahoo attempt to rebrand as a social media and video hub, primarily through its $1.1 billion purchase of Tumblr in 2013 and acquisition of TV shows like Community for the failed Yahoo Screen.
\n
\nWhile Tumblr may have grown in popularity since then, Fortune estimates that the company only made $10 million pre-acquisition and hasn't grown enough in profitability to come close to justifying its asking price. This was likely the last straw for Yahoo shareholders.
\n
\nCurrently, Yahoo is valued at $32 billion dollars, but financial sites like Forbes claim that Yahoo's ownership stakes in Chinese e-commerce company Alibaba and Yahoo Japan are collectively worth $36 billion alone. Without these assets, Yahoo's day-to-day businesses operate at a huge loss.
\n
\nStill, Yahoo is demanding $10 billion from potential buyers as a starting price, based on the continued strength of its market outreach and name brand.
\n
\nWho's buying?<\/strong>
\n
\nMarket watchers consider Verizon, Microsoft and the Daily Mail to be the frontrunners of the 40 or so companies eyeing Yahoo. Google and Time, Inc. have also emerged as possible buyers.
\n
\nAfter Microsoft's failed buyout, it partnered the company to show Bing search results on Yahoo's browser. Today, Bing and advertising populate 51% of Yahoo's search engine, with the remaining 49% originating from Google's engine. Both companies stand to lose access to this partnership if Yahoo sells to the wrong buyer.
\n
It's likely Microsoft won't buy the company outright, according to USA Today<\/a>, though it could partner with or finance a private third party's bid in return for retaining access to the search engine.
\n
\nGoogle, meanwhile, could strengthen its hold on web traffic and cripple Bing through an acquisition. However, the risk here is in public backlash and and likely antitrust lawsuits over creating a web search monopoly, however. Experts predict Google will back away from the deal.
\n
Verizon is currently the major front runner, according to the Wall Street<\/a> Journal. It made waves last year when it purchased another fallen tech giant, AOL, for over $4 billion. Fortune reports that Verizon's telecom revenue has stagnated, and it's looking to diversify into AOL's online advertising and news sources like The Huffington Post.
\n
\nPurchasing Yahoo for its similar assets is Verizon's logical next step to continue expanding into the online advertising sector.
\n
\nDaily Mail General Trust (DMGT) is hoping to offset its losses in the traditional print market with greater strength in the online sector. Sources at the BBC suggest DMGT is, like Microsoft, considering partnering with a private equity firm. The firm would acquire Yahoo's web business and DMGT would either own and operate Yahoo's media outlets independently or merge its own news sources with Yahoo's.
\n
\nDaily Mail's tabloid-esque sites already attract tens of millions of UK viewers monthly; the US market could be next on their agenda.
\n
Time, Inc., another print conglomerate hoping to peddle its print wares to Yahoo's 1 billion users, could save the company from having to sell at all. Time, which recently broke off from Time Warner Cable, could merge with Yahoo under a Reverse Morris trust, according to Bloomberg<\/a>.
\n
\nThis tax law allows Yahoo to acquire a spin-off company's assets without being taxed for them. This would preserve Yahoo's autonomy and finances temporarily, but might not cure either company's monetary troubles.
\n
\nWhichever company buys Yahoo, the brand will continue to exist and draw in readers and viewers, though certain news brands may be shuttered or subsumed into other sites, and Mayer will almost certainly be ousted for her role in Yahoo's continued decline. A buyout by Verizon could also lead to thousands of layoffs for Yahoo's current workforce.\n\n<\/body>","next_sibling":[{"msid":51789280,"title":"Huawei says ready to kick off Smart City projects in India","entity_type":"ARTICLE","link":"\/news\/huawei-says-ready-to-kick-off-smart-city-projects-in-india\/51789280","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":51790463,"entity_type":"ARTICLE","title":"Yahoo: What went wrong and what will happen next","synopsis":"After 16 years of stagnating business and poor investments, Yahoo's end was inevitable","titleseo":"telecomnews\/yahoo-what-went-wrong-and-what-will-happen-next","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Techradar","artdate":"2016-04-12 11:47:01","lastupd":"2016-04-12 12:14:53","breadcrumbTags":["Microsoft","Yahoo","Google","USA","Bloomberg","Wall Street","USA Today","Jerry Yang","Marissa Mayer","Internet"],"secinfo":{"seolocation":"telecomnews\/yahoo-what-went-wrong-and-what-will-happen-next"}}" data-news_link="//www.iser-br.com/news/yahoo-what-went-wrong-and-what-will-happen-next/51790463">