独家
YouTube为品牌拓展音频和播客广告
这些声明发布之际，广告业正陷入创纪录高位通胀和供应链中断的困境，这导致一些品牌削减了营销预算。
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BSNL宣布六名官员被迫退休
被强制退休的军官是印度电信服务(ITS)干部，批次从1988年到1992年不等。
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这些声明发布之际，广告业正陷入创纪录高位通胀和供应链中断的困境，这导致一些品牌削减了营销预算。
谷歌全球广告客户解决方案副总裁黛比•韦恩斯坦(Debbie Weinstein)表示，这导致广告商变得“高度关注”能够吸引新客户并推动产品销售的营销类型谷歌和YouTube，在一次采访中。
的流媒体视频平台表示将继续扩张音频广告让品牌能够向使用YouTube听音乐或播客的人进行营销。
该公司援引爱迪生研究公司(Edison Research)的一份报告称，尽管YouTube更出名的是观看视频，但该平台是第二大最受欢迎的播客收听服务。
该平台还将出售一个新的广告植入包，名为“时刻爆炸这样，当用户在联网电视或其他设备上观看视频时，一个品牌就可以在YouTube上一些最受欢迎的内容上占据最佳位置。韦恩斯坦说，品牌可以通过购买套餐来“拥有”重大时刻，比如体育赛事或产品发布会。
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The announcements come as the advertising industry has struggled amid record-high inflation and supply-chain disruptions, which have caused some brands to pull back on marketing budgets.
That has led advertisers to become \"laser-focused\" on the types of marketing that will reach new customers and drive product sales, said Debbie Weinstein, vice president of global advertiser solutions for Google<\/a> and YouTube, in an interview.
<\/div><\/div>\"They want to know what works and how they can double down,\" she said.
The streaming video<\/a> platform said it will expand audio advertising<\/a> globally to allow brands to market to people who use YouTube to listen to music or podcasts.
Although YouTube is better known for watching video, the platform is the second-most popular service for listening to podcasts, the company said, citing a report by Edison Research.
The platform will also sell a new package of advertising placements called \"Moment Blast<\/a>\" which will allow a brand to have prime positioning on some of the most popular content on YouTube when users are watching videos on internet-connected TVs or other devices. Brands can purchase the package to \"own\" major moments, such as sporting events or product launches, Weinstein said.
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The streaming video<\/a> platform said it will expand audio advertising<\/a> globally to allow brands to market to people who use YouTube to listen to music or podcasts.
Although YouTube is better known for watching video, the platform is the second-most popular service for listening to podcasts, the company said, citing a report by Edison Research.
The platform will also sell a new package of advertising placements called \"Moment Blast<\/a>\" which will allow a brand to have prime positioning on some of the most popular content on YouTube when users are watching videos on internet-connected TVs or other devices. Brands can purchase the package to \"own\" major moments, such as sporting events or product launches, Weinstein said.
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