接受更新的隐私和cookie政策

亲爱的用户,

ET电信隐私和cookie政策已更新，以与欧盟的新数据法规保持一致。请审阅并接受以下更改以继续使用本网站。

你可以看到隐私政策和我们的饼干的政策．我们使用cookie来确保您在我们的网站上获得最佳体验。

如果您选择忽略此消息，我们将假设您乐于接收ET Telecom上的所有cookie。

的名字 提供者 到期 类型 目的
的名字 提供者 到期 类型 目的
的名字 目的
乐动扑克新闻网站
  • 遵循我们:
乐动体育1002乐动体育

独家

英国《金融时报》:数字广告放缓后，YouTube扩大了购物功能

alphabet旗下YouTube的广告销售额从去年同期的72亿美元下滑至今年第三季度的70.7亿美元，原因是面对经济放缓，一些广告商缩减了广告支出。

  • 路透
  • 美国东部时间2022年11月15日18:01
YouTube的标志
YouTube的标志
YouTube据英国《金融时报》周二报道，该公司正在其类似抖音的短视频服务中加入购物功能，因广告支出下降而受到挤压，该公司希望实现收入来源多元化。

广告销售由于面对经济放缓，一些广告商缩减了广告支出，alphabet旗下YouTube第三季度的广告收入从去年同期的72亿美元下滑至70.7亿美元。
该报称，该流媒体服务还在测试针对通过视频链接销售产品的网红的新佣金计划。乐动扑克

YouTube没有立即回应路透社的置评请求。

该报告发布几个月前，YouTube推出了一种让创作者通过短视频赚钱的新方式，在其视频功能上引入广告短裤给视频创作者45%的收入。

这家互联网上占主导地位的视频网站一直在努力与TikTok竞争。TikTok最初是托管假唱和舞蹈视频的应用，后来迅速发展到每月10亿用户。


关注并与我们联系，脸谱网，Linkedin，Youtube
\"
YouTube logo<\/span><\/figcaption><\/figure>YouTube<\/a> is bringing shopping features to its TikTok-like short-form video service, as it looks to diversify its revenue stream squeezed by falling ad spending, the Financial Times reported on Tuesday.

Ad sales<\/a> on Alphabet-owned YouTube slipped to $7.07 billion in the third quarter from $7.2 billion a year earlier, as some advertisers pulled back on their ad spending in the face of an economic slowdown.
The streaming service is also testing new commission schemes for influencers who sell products through links in videos, the newspaper said.

YouTube did not immediately respond to Reuters' request for comment.

<\/div><\/div>The report comes months after YouTube unveiled a new way for creators to make money on short-form videos, introducing advertising on its video feature Shorts<\/a> and giving video creators 45% of the revenue.

The internet's dominant video site has struggled to compete with TikTok, the app that got its start hosting lip-sync and dance videos and has subsequently burgeoned to 1 billion monthly users.

<\/div><\/div>
Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"6.0","minfoseo":"6-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1668515632453","minfoseo":"1668515632453"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"HashCode":{"minfo":"1532651715","minfoseo":"1532651715"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"NumberOfCharacters":{"minfo":"1020.0","minfoseo":"1020-0"},"NumberOfWords":{"minfo":"160.0","minfoseo":"160-0"},"key":{"0":{"keyid":"4188948","value":"youtube ad","smid":"0","keynameseo":"youtube-ad","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"6762469","value":"tiktok","smid":"0","keynameseo":"tiktok","keytype":"","keycount":"totalcount","weightage":"80"},"2":{"keyid":"62296","value":"shorts","smid":"0","keynameseo":"shorts","keytype":"","keycount":"totalcount","weightage":"80"},"3":{"keyid":"8993383","value":"youtube shorts","smid":"0","keynameseo":"youtube-shorts","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"2179635","value":"youtube revenue","smid":"0","keynameseo":"youtube-revenue","keytype":"","keycount":"totalcount","weightage":"20"},"5":{"keyid":"10879","value":"youtube","smid":"0","keynameseo":"youtube","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"15525623","value":"shopping ad","smid":"0","keynameseo":"shopping-ad","keytype":"","keycount":"totalcount","weightage":"20"},"8":{"keyid":"2808349","value":"digital ad","smid":"0","keynameseo":"digital-ad","keytype":"","keycount":"totalcount","weightage":"20"},"9":{"keyid":"44664","value":"ad sales","smid":"0","keynameseo":"ad-sales","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":[],"similarlytagged":[{"msid":"95535537","stname":"YouTube expands shopping features following digital ad slowdown: FT","artsyn":"Ad sales on Alphabet-owned YouTube slipped to $7.07 billion in the third quarter from $7.2 billion a year earlier, as some advertisers pulled back on their ad spending in the face of an economic slowdown.","seolocation":"telecomnews\/youtube-expands-shopping-features-following-digital-ad-slowdown-ft","seolocationalt":"YouTube expands shopping features following digital ad slowdown: FT","url_seo":"youtube-expands-shopping-features-following-digital-ad-slowdown-ft"},{"msid":"94338504","stname":"YouTube in challenge to TikTok to give Shorts creators 45% of ad sales","artsyn":"The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give video creators 45% of the revenue. That compares with its standard distribution of 55% for videos outside of Shorts, and TikTok's $1 billion fund for paying creators.","seolocation":"telecomnews\/youtube-in-challenge-to-tiktok-to-give-shorts-creators-45-of-ad-sales","seolocationalt":"YouTube in challenge to TikTok to give Shorts creators 45% of ad sales","url_seo":"youtube-in-challenge-to-tiktok-to-give-shorts-creators-45-of-ad-sales"}],"primeid":0,"storytags":{"categoryTag":{"sectionid":"49830939","sectionname":"TelecomNews","seolocation":"telecomnews","seolocationalt":"telecomnews"},"otherTags":[{"keyid":"4188948","value":"youtube ad","smid":"0","keynameseo":"youtube-ad","keytype":"","keycount":"totalcount","weightage":"100"},{"keyid":"6762469","value":"tiktok","smid":"0","keynameseo":"tiktok","keytype":"","keycount":"totalcount","weightage":"80"},{"keyid":"62296","value":"shorts","smid":"0","keynameseo":"shorts","keytype":"","keycount":"totalcount","weightage":"80"},{"keyid":"8993383","value":"youtube shorts","smid":"0","keynameseo":"youtube-shorts","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"2179635","value":"youtube revenue","smid":"0","keynameseo":"youtube-revenue","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"10879","value":"youtube","smid":"0","keynameseo":"youtube","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"15525623","value":"shopping ad","smid":"0","keynameseo":"shopping-ad","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"3140800","value":"MVAS\/Apps","smid":"0","keynameseo":"(MVAS\/Apps)","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"2808349","value":"digital ad","smid":"0","keynameseo":"digital-ad","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"44664","value":"ad sales","smid":"0","keynameseo":"ad-sales","keytype":"","keycount":"totalcount","weightage":"20"}],"filterTags":[]},"formattedTags":{"companyTags":[],"otherTags":[{"name":"youtube revenue"},{"name":"youtube shorts"},{"name":"shopping ad"},{"name":"youtube ad"},{"name":"digital ad"},{"name":"MVAS\/Apps"},{"name":"ad sales"},{"name":"youtube"},{"name":"tiktok"},{"name":"shorts"}],"newsCategoryTags":[{"name":"TelecomNews","seolocation":"telecomnews"}],"breadcrumbTags":["youtube ad","tiktok","shorts","youtube shorts","youtube revenue","youtube","shopping ad","MVAS\/Apps","digital ad","ad sales"],"filterTags":[]},"breadcrumbTags":["youtube ad","tiktok","shorts","youtube shorts","youtube revenue","youtube","shopping ad","MVAS\/Apps","digital ad","ad sales"],"Alttitle":{"minfo":""},"Altdescription":{"minfo":""},"amp_url":"\/\/www.iser-br.com\/amp\/news\/youtube-expands-shopping-features-following-digital-ad-slowdown-ft\/95535537","associated":{"articles":{"95535537":{"msid":"95535537","stname":"YouTube expands shopping features following digital ad slowdown: FT","artsyn":"Ad sales on Alphabet-owned YouTube slipped to $7.07 billion in the third quarter from $7.2 billion a year earlier, as some advertisers pulled back on their ad spending in the face of an economic slowdown.","seolocation":"telecomnews\/youtube-expands-shopping-features-following-digital-ad-slowdown-ft","seolocationalt":"YouTube expands shopping features following digital ad slowdown: FT","url_seo":"youtube-expands-shopping-features-following-digital-ad-slowdown-ft"},"94338504":{"msid":"94338504","stname":"YouTube in challenge to TikTok to give Shorts creators 45% of ad sales","artsyn":"The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give video creators 45% of the revenue. That compares with its standard distribution of 55% for videos outside of Shorts, and TikTok's $1 billion fund for paying creators.","seolocation":"telecomnews\/youtube-in-challenge-to-tiktok-to-give-shorts-creators-45-of-ad-sales","seolocationalt":"YouTube in challenge to TikTok to give Shorts creators 45% of ad sales","url_seo":"youtube-in-challenge-to-tiktok-to-give-shorts-creators-45-of-ad-sales"}}}}" data-news-images="[{"msid":"95534896","msname":"","msnameseo":"youtube","mediatype":"44","artdate":"2022-11-15 17:35:37.0","caption":" YouTube logo"}]" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
阅读App
阅读App

赞助的故事

      大多数读

      在MVAS/ app中阅读最多

      电信的电视