MUMBAI: Subhash Chandra-promoted Zee Entertainment Enterprises<\/a> (ZEE) is planning to pull the plug on its linear television service in Europe, Australia, Fiji and a few other overseas markets and offer content only via the video-over-the-top service, Zee5. 孟买:Subhash Chandra-promotedZee娱乐企业(ZEE)正计划停止其线性电视服务在欧洲、澳大利亚、斐济和其他一些海外市场,提供内容只能通过video-over-the-top服务,Zee5。
Earlier this month, Star India<\/a> had discontinued distribution of television channels in Canada and the US and has been offering content only through its video on-demand player, Hotstar.
While Zee5 is not yet present in the US, due to its non-compete clause with Dish Network<\/a> which restricts Zee from launching a direct-to-customer service in that market, the broadcaster has shortlisted markets where it is now looking to stop distribution of channels via cable or satellite.
“There are markets like Europe, Australia, Fiji, etc., where Indian and South Asian population is too fragmented and it doesn’t make sense to reach via a linear service. We will stop broadcasting our channels in these markets and instead will be available via Zee5,” Amit Goenka, chief executive of Zee International and Z5 Global, told ET.
The move<\/a>, Goenka said, will not just save on the cost of distribution and transmission, but also help ensure the customer is getting content in legal way. “High cost of the Indian channels force some of the consumers to buy pirated boxes. They end up paying $100 annually for those boxes and we don’t get anything either. This way, all of our content will be available to consumers legally, at a much lesser price,” he added.
Unlike Star India, which is flying solo, Zee5 has a different go-to-market strategy for global markets, wherein the company is partnering with distribution platforms.
“We are in advanced discussions with service providers for joint go-to-market plans. We will work on revenue-share arrangements where we will be sharing 20-30% of subscription amount, depending local partners’ marketing efforts, minimum guarantees, etc.,” Goenka said.
In India too, Zee5 has signed deals with telecom players like Airtel and Reliance Jio Infocomm.
Zee had soft-launched its service in 190 countries in October last year. However, it is now that the company is focussing on various markets with local strategies.
In the first step, it launched a marketing campaign in Pakistan and Bangladesh. It will next target other South Asian countries.
Zee has already partnered with the Axiata Group<\/a>’s Apigate in Malaysia, Dialog in Sri Lanka, Tapmad in Pakistan, as well as Smart TV providers Zeasn and NetRange.
“In the next financial year, we will launch service in international languages in regions like Thai, Filipino, Indonesian, French, Arabian, German, Russian and Spanish,” Goenka said.
For the US, however, the company will have to wait as its current contract with Dish Network doesn’t allow it to launch the service till March 2021. “We are in talks with them (Dish) to allow us to offer the service sooner,” said Goenka.
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本月早些时候,星空集团印度公司已经停止的分布在加拿大和美国的电视频道,并提供内容只能通过视频点播的球员,Hotstar。
虽然Zee5尚未出现在美国,由于其竞业禁止条款菜网络限制Zee发起direct-to-customer服务市场,中央电视台就入围市场,现在想通过有线或卫星停止分销渠道。
这一举动戈恩卡说,不仅节省成本的分布和传播,但也有助于确保客户是合法的方式获得内容。“印度渠道高成本迫使一些消费者购买盗版的盒子。他们最终每年支付100美元的盒子和我们不得到任何东西。这种方式,我们所有的内容将提供给消费者合法,在小得多的价格,”他补充道。
印度不像明星,单飞,Zee5全球市场有不同的市场推广策略,在公司与分销平台。
“我们是在先进的联合市场推广计划与服务提供者的讨论。我们将收入的工作安排,我们将分享20 - 30%的订阅量,根据当地合作伙伴的市场营销努力,最低保证,等等,”戈恩卡说。
在印度,Zee5签署协议与电信玩家Airtel和依赖Jio Infocomm。
Zee低调了服务于去年10月在全球190个国家。然而,现在,该公司正在关注各种市场与当地战略。
在第一步中,它发起了一项营销活动在巴基斯坦和孟加拉国。将下一个目标其他南亚国家。
Zee已经与合作Axiata集团在马来西亚,Apigate对话框在斯里兰卡,Tapmad在巴基斯坦,以及智能电视提供商Zeasn NetRange。
“在下个财政年度,我们将在国际发射服务语言地区喜欢泰国、菲律宾、印尼、法国、阿拉伯、德语、俄语和西班牙语,“戈恩卡说。
然而,美国公司将不得不与菜等当前合同网络不允许它来启动服务,直到2021年3月。“我们正在与他们谈判(菜)允许我们提供服务更快,“戈恩卡说。
MUMBAI: Subhash Chandra-promoted Zee Entertainment Enterprises<\/a> (ZEE) is planning to pull the plug on its linear television service in Europe, Australia, Fiji and a few other overseas markets and offer content only via the video-over-the-top service, Zee5.
Earlier this month, Star India<\/a> had discontinued distribution of television channels in Canada and the US and has been offering content only through its video on-demand player, Hotstar.
While Zee5 is not yet present in the US, due to its non-compete clause with Dish Network<\/a> which restricts Zee from launching a direct-to-customer service in that market, the broadcaster has shortlisted markets where it is now looking to stop distribution of channels via cable or satellite.
“There are markets like Europe, Australia, Fiji, etc., where Indian and South Asian population is too fragmented and it doesn’t make sense to reach via a linear service. We will stop broadcasting our channels in these markets and instead will be available via Zee5,” Amit Goenka, chief executive of Zee International and Z5 Global, told ET.
The move<\/a>, Goenka said, will not just save on the cost of distribution and transmission, but also help ensure the customer is getting content in legal way. “High cost of the Indian channels force some of the consumers to buy pirated boxes. They end up paying $100 annually for those boxes and we don’t get anything either. This way, all of our content will be available to consumers legally, at a much lesser price,” he added.
Unlike Star India, which is flying solo, Zee5 has a different go-to-market strategy for global markets, wherein the company is partnering with distribution platforms.
“We are in advanced discussions with service providers for joint go-to-market plans. We will work on revenue-share arrangements where we will be sharing 20-30% of subscription amount, depending local partners’ marketing efforts, minimum guarantees, etc.,” Goenka said.
In India too, Zee5 has signed deals with telecom players like Airtel and Reliance Jio Infocomm.
Zee had soft-launched its service in 190 countries in October last year. However, it is now that the company is focussing on various markets with local strategies.
In the first step, it launched a marketing campaign in Pakistan and Bangladesh. It will next target other South Asian countries.
Zee has already partnered with the Axiata Group<\/a>’s Apigate in Malaysia, Dialog in Sri Lanka, Tapmad in Pakistan, as well as Smart TV providers Zeasn and NetRange.
“In the next financial year, we will launch service in international languages in regions like Thai, Filipino, Indonesian, French, Arabian, German, Russian and Spanish,” Goenka said.
For the US, however, the company will have to wait as its current contract with Dish Network doesn’t allow it to launch the service till March 2021. “We are in talks with them (Dish) to allow us to offer the service sooner,” said Goenka.
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