The move comes a few days after the OTT<\/a> platform premiered Salman Khan-starrer ‘Radhe’ on a pay-per-view model, and aired much awaited ‘Friends: The Reunion’ for its subscribers in India.
The partnership with TVF will include the launch of originals and new seasons<\/a> of popular TVF shows for ZEE5’s paying subscribers, while the existing 13 titles will be accessible to advertising video-on-demand (AVOD) customers too.
Some of the popular shows include ‘Pitchers<\/a>’, ‘Tripling’, ‘Humorously Yours’, ‘Engineering Girls’ ‘The Aam Aadmi Family’, ‘Permanent Roommates’, ‘Tech Conversations with Dad’, ‘Awkward Conversations’, ‘PA-Gals’ and more.
“Our focus for this year is ‘Entertainment Inclusion’, to ensure everybody, irrespective of the demographic and language preference, has access to purposeful entertainment on ZEE5,” said Manish Kalra, Chief Business Officer, ZEE5 India. “The first step to this has been to further bolster our content offering followed by ensuring we are able to take that content to the right user.”
He added that over 60% of the audiences come from Hindi-speaking markets and TVF caters perfectly to that group.
“The deal will allow a lot of TVF fans to sample existing content on our AVOD platform and we will put the new seasons of marquee shows behind the paywall, which will scale up our SVOD base. Currently, our AVOD is slightly female-skewed, and with TVF content, we are targeting male audiences,” Kalra added.
ZEE will have exclusive access to ‘Pitchers Season 2’, ‘Tripling Season 3’, ‘Humorously Yours Season 3’, and a few other popular titles.
“Bringing in a mix of iconic shows and characters on one hand, and heart-warming new shows on the other, we hope to truly delight our viewers. We see a convergence of thinking about content design when working with TVF, driven as it is with our belief of the power of the cycle of observation to insight to finally, the creation of great characters and stories that touch our hearts and truly inspire. Our true reward is to have our viewers move from just being consumers of our high-quality content, to becoming cheerleaders and champions for the ZEE5 platform,” said Punit Misra, President, Content & International Markets, ZEE.
Arunabh Kumar, Founder, TVF,added that the company has always tried to push the boundaries with characters and stories. “We are confident that with the power of the ZEE5 platform, our teams and stories will win the hearts of millions of new viewers across the country and the world over.”
“The iconic TVF shows finding a home on ZEE5 is just the beginning, and together we will be bringing our viewers shows that will surely win their hearts and put a smile on their faces,” said Nimisha Pandey, head - Hindi Originals, ZEE5 India.
She added that TVF’s stories inspire an instant connect as their slice-of-life shows closely mirror the viewers’ lives.
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ZEE5,流媒体视频
平台从Zee娱乐企业(齐),已经进入一个内容与TVF(合作病毒性发烧),将一些流行的youth-focussed平台上的内容。
此举是几天后奥特平台首映萨尔曼Khan-starrer Radhe按次计费的模式,和播放等待的朋友:团聚的用户在印度。
与时变滤波的合作将包括启动原件,新赛季流行的ZEE5 TVF显示的付费用户,而现有的13个冠军将访问广告视频点播(AVOD)客户。
一些流行的节目包括“投手你”、“三倍”、“幽默”、“工程女孩“麦Aadmi家族”、“永久室友”、“科技与父亲的对话”、“尴尬的对话”、“PA-Gals”等等。
“我们今年的重点是“娱乐包容”,以确保每个人,无论人口和语言偏好,访问目的的娱乐ZEE5,“Manish卡尔拉说,首席商务官ZEE5印度。“第一步这是进一步巩固我们的内容提供其次是确保我们能够采取内容正确的用户。”
他补充说,超过60%的观众来自印地语的市场和TVF完全对这个群体的口味。
“这笔交易将让很多球迷TVF样本现有内容AVOD平台,我们将新赛季的选框显示了付费墙后面,这将扩大我们的SVOD基地。目前,我们AVOD略female-skewed, TVF内容,我们的目标是男性观众,”卡尔拉补充道。
ZEE会独占访问投手第2季,第三季三倍,“幽默你的第三季”,和其他一些受欢迎的标题。
“引进的标志性节目和人物一方面,感人的新剧集,我们希望真正高兴的是我们的观众。我们看到一个收敛的思考内容设计在处理时变滤波时,驱动,因为它与我们的信念的力量的循环观察了解到最后,创造伟大的人物和故事,触摸我们的心和真正的激励。我们真正的回报是我们的观众从仅仅是消费者我们的高质量的内容,成为啦啦队和冠军ZEE5平台,“Punit Misra说,内容&国际市场ZEE。
Arunabh Kumar创始人TVF补充说,该公司一直试图推动边界的人物和故事。“我们相信,在ZEE5平台的力量,我们的团队和故事将赢得数百万观众的心在全国和全世界。”
“标志性TVF显示找到家里ZEE5仅仅是个开始,和我们一起将让我们的观众表明,肯定会赢得他们的心,脸上露出笑容,“说Nimisha Pandey,头——印地语原件,ZEE5印度。
她补充说,TVF的故事激发瞬间连接作为他们的生活片段显示密切反映了观众的生活。
此举是几天后奥特平台首映萨尔曼Khan-starrer Radhe按次计费的模式,和播放等待的朋友:团聚的用户在印度。
与时变滤波的合作将包括启动原件,新赛季流行的ZEE5 TVF显示的付费用户,而现有的13个冠军将访问广告视频点播(AVOD)客户。
一些流行的节目包括“投手你”、“三倍”、“幽默”、“工程女孩“麦Aadmi家族”、“永久室友”、“科技与父亲的对话”、“尴尬的对话”、“PA-Gals”等等。
“我们今年的重点是“娱乐包容”,以确保每个人,无论人口和语言偏好,访问目的的娱乐ZEE5,“Manish卡尔拉说,首席商务官ZEE5印度。“第一步这是进一步巩固我们的内容提供其次是确保我们能够采取内容正确的用户。”
他补充说,超过60%的观众来自印地语的市场和TVF完全对这个群体的口味。
“这笔交易将让很多球迷TVF样本现有内容AVOD平台,我们将新赛季的选框显示了付费墙后面,这将扩大我们的SVOD基地。目前,我们AVOD略female-skewed, TVF内容,我们的目标是男性观众,”卡尔拉补充道。
ZEE会独占访问投手第2季,第三季三倍,“幽默你的第三季”,和其他一些受欢迎的标题。
“引进的标志性节目和人物一方面,感人的新剧集,我们希望真正高兴的是我们的观众。我们看到一个收敛的思考内容设计在处理时变滤波时,驱动,因为它与我们的信念的力量的循环观察了解到最后,创造伟大的人物和故事,触摸我们的心和真正的激励。我们真正的回报是我们的观众从仅仅是消费者我们的高质量的内容,成为啦啦队和冠军ZEE5平台,“Punit Misra说,内容&国际市场ZEE。
Arunabh Kumar创始人TVF补充说,该公司一直试图推动边界的人物和故事。“我们相信,在ZEE5平台的力量,我们的团队和故事将赢得数百万观众的心在全国和全世界。”
“标志性TVF显示找到家里ZEE5仅仅是个开始,和我们一起将让我们的观众表明,肯定会赢得他们的心,脸上露出笑容,“说Nimisha Pandey,头——印地语原件,ZEE5印度。
她补充说,TVF的故事激发瞬间连接作为他们的生活片段显示密切反映了观众的生活。
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