The second top of mind is the \u201cInternet of everything\u201d (IoE). As the IoE becomes a reality, every industry vertical is being forced to embrace the digital revolution and every business is transitioning to become a tech one. Sensors, monitors and data are getting digitized and revolutionizing the way health care, education, citizen services and even entertainment is delivered. Key here is the speed of change.<\/p>
今天大多数ceo各行业的首要任务是如何让他们公司一个数字。几乎每一个公司想的方法成为数码公司第一次和一个物理公司之后。数字业务转型是一个旅程采取和部署数字技术和业务模型来量化地提高性能。关键是要把握变革的必要性。
Digital Disruptors<\/strong><\/p>
Digital disruption, which is the effect of digital technologies and business models on a company\u2019s current value proposition, and its resulting market position, has the potential to overturn incumbents and reshape markets faster than perhaps any force in history. The difference between digital disruption and traditional competitive dynamics comes down to two main factors: the velocity of change and the high stakes involved. Digital disruptors innovate rapidly, and then use their innovations to gain market share and scale faster rather than clinging to predominantly physical business models.<\/p>
Consider the case of WhatsApp, bought by Facebook in 2014 for a whopping $22 billion. WhatsApp\u2019s overwhelming impact on the $100 billion global text messaging market delivers a powerful lesson in digital disruption. In addition to free text messaging, WhatsApp now allows users to make free mobile voice calls. However, Facebook is not only looking to disrupt the telecommunications industry. Having introduced person-to-person (P2P) payments via Facebook Messenger, the company is now poised to extend this service to WhatsApp\u2019s 800 million users.<\/p>
WhatsApp is also testing a business model that would help Facebook challenge Google\u2019s domination of the mobile advertising market by charging businesses for the right to contact its users directly. All this disruption comes from one innovative platform that has the seemingly simple function of allowing consumers to send messages to each other via smartphones for \u201cfree.\u201d<\/p>
In a way, WhatsApp\u2019s success (or potential failure) leaves no question that the stakes are very high\u2014not only for Facebook\u2019s potential revenue, but also for the many companies WhatsApp disrupts. WhatsApp and other over-the-top (OTT) services are projected to drain global telecommunications companies of $386 billion in revenue between 2012 and 2018 from the use of OTT mobile voice calling alone.<\/p>
Mobile, social media, cloud and data analytics are converging to bring about a digital disruption in communication. If a trajectory is drawn for the next 10 years, several network functions will be virtualized while cloud intelligence and data will bring down the cost of production.<\/p>
Adoption of cloud technology will grow multifold in the coming years. Operators today have a clear agenda which is to virtualize their functions and move them on to the cloud. The technology will, in the long term help reduce cost of production. Cloud will also bring agility in time-to-market and time-to-service deliverables. While this technology will thrive, data analytics is another opportunity which will to help increase business efficiencies.<\/p>
Getting success<\/strong><\/p>
According to a report released by the Global Center for Digital Business Transformation (DBT Center), an initiative between Cisco and the International Institute of Management Development (IMD), digital disruption will displace approximately 40 percent of incumbent companies in each of the 12 industries studied within the next five years.<\/p>
Among the 12 industries highlighted in the report, Technology Products & Services has the highest potential for disruption over the next five years. The report shows data-driven industries in general including Telecommunications, Financial Services, Media & Entertainment and Retail top the disruption potential list. According to the report, these are industries that rely on technology-enabled networks to exchange digital value, including data and transactions. On average, executives from incumbent companies in all 12 industries revealed that they expect substantial change due to digital disruption, including shifts in market share within five years.<\/p>
The impact of digital disruption is being felt across industries. When confronted with the specter of such disruption, companies must understand the nature of the competitive change it represents, which technologies and business models will be most disruptive, and how they themselves can address the disruption. Most business leaders expect substantial change due to digital disruption, including shifts in market share within five years.<\/p>
It is not just business models that are changing, value chains and product offerings are undergoing change as well. Digitization is changing industries and increasingly blurring the lines between them. Changes start with companies being more agile, more willing to partner, and build systems and processes to accommodate that change. Combining value\u2014cost, experience, and platform\u2013to create disruptive new business models will bring exponential gains.<\/p>
As businesses stand in the midst of digital disruption, getting success will depend on three pillars, first getting market transitions right, and obviously, digitization and the Internet of everything are at the front of that. The second is not doing the same thing for too long. Companies have to move into market adjacencies, and bring what is learned, back into their core capability. The third and the most difficult one perhaps, is for leaders to reinvent themselves \u2014as a CIO, as a CEO and the company as a whole. <\/p>","blog_img":null,"featured":0,"status":"Y","seo_title":"Disrupt or be disrupted","seo_url":"disrupt-or-be-disrupted","cms_link":"disrupt-or-be-disrupted\/874","updated_at":"2015-09-07 18:07:51","time":"2015-09-07 18:07:51","authors":[{"author_name":"Sanjay Kaul","author_description":"Managing Director, Service Provider Business, India & SAARC, Cisco","author_designation":"Managing Director, Service Provider Business, India & SAARC","author_company":"Cisco","profile_pic":"retail_files\/pic_author_1428301513_temp.jpg"}],"tags":[],"url_seo":"disrupt-or-be-disrupted"}">
第二个最重要的思想是“互联网”(埃克斯波特学院)。埃克斯波特学院成为现实,每一个行业垂直被迫接受数字革命和每个业务过渡成为一个科技。传感器,监控和数据越来越数字化和彻底改变卫生保健的方式,教育、公民服务,甚至娱乐。关键是变化的速度。
数字干扰
数字中断,这是数字技术和商业模式的影响对公司目前的价值定位,及其产生的市场地位,有可能推翻现任者和重塑市场也许比历史上任何力量。传统数字干扰和竞争动态的区别可以归结为两个主要因素:变化的速度和高股权参与。数字干扰创新迅速,然后使用他们的创新来获得市场份额和规模的更快,而不是执着于物理为主的商业模式。
考虑WhatsApp,收购Facebook在2014年高达220亿美元。WhatsApp压倒性影响1000亿美元全球短信市场提供了一个强大的教训在数字混乱。除了免费的短信,WhatsApp现在允许用户自由移动语音通话。然而,Facebook不仅是想扰乱电信行业。有了叫人通过Facebook Messenger (P2P)支付,公司现在准备扩展这个服务WhatsApp的8亿用户。
WhatsApp也测试一个商业模式,将有助于Facebook挑战Google的移动广告市场的主导地位,收取企业直接联系用户的权利。这一切破坏来自一个创新平台,看似简单的功能,允许消费者互相发送信息通过智能手机的“自由”。
在某种程度上,WhatsApp的成功(或潜在的失败)离开毫无疑问,赌注非常高贵不只有Facebook的潜在收入,也为许多公司WhatsApp扰乱。WhatsApp和其他顶级(OTT)服务预计将消耗全球电信公司2012年和2018年之间的3860亿美元的收入来自奥特的使用手机语音通话。
移动、社交媒体、云计算和数据分析融合带来一个数字通信的中断。如果一个轨迹绘制在接下来的10年,几个网络函数将虚拟化而云情报和数据将降低生产成本。
采用云计算技术将在未来几年多倍的增长。运营商今天有一个明确的议程就是虚拟化功能,把它们转移到云端。技术,从长远来看有助于降低生产成本。云也会带给敏捷性在时间和time-to-service交付。虽然这种技术将茁壮成长,数据分析是另一个机会将帮助提高业务效率。
获得成功
中心发布的一份报告显示,全球数码业务转换(印度生物技术部中心)、思科和之间的倡议国际管理发展学院(IMD),数字中断将取代现任大约有40%的公司在每个12行业在未来五年内进行了研究。
在12个行业报告中强调,技术产品&服务最高潜在的破坏在未来五年了。报告显示数据驱动的行业一般包括电信、金融服务、媒体和娱乐和零售首当其冲的破坏潜力。据报道,这些行业依靠由网络交换数字值,包括数据和事务。平均而言,现任公司在所有12个行业的高管透露,由于数字破坏他们希望实质性的变化,包括在五年内市场份额的变化。
数字的影响破坏被各行业的感觉。面对这种混乱的幽灵,公司必须理解它所代表的竞争力变化的本质,技术和商业模式最破坏性的,以及他们如何处理中断。大多数商业领袖希望实质性的变化由于数字中断,包括在五年内市场份额的变化。
改变的不仅仅是商业模式,价值链和产品正在改变。数字化改变了行业之间的界限越来越模糊了。改变从公司开始更敏捷,更愿意合作伙伴,并建立系统和流程,以适应这一变化。结合价值成本、经验和平台创建的新商业模式将指数涨幅。
随着企业站在数字中中断,成功将取决于三大支柱,第一次正确地应对市场变化,显然,数字化和互联网的一切是在前面。第二个是不长时间做同样的事情。公司进入市场邻接,带来学习,回到他们的核心能力。第三和最困难的一个,或许是为领导人重塑自我——首席信息官,首席执行官和公司作为一个整体。
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