IoT user\u2019s interaction with brands are moving beyond their laptop or smartphone and on top of whatever smart object they choose \u2013 while still reserving the right to engage the old-fashioned way on the phone. To increase the challenge, they expect the conversation they started on their smart TV to be the same conversation they continue on the mobile website or via SMS. That\u2019s why the nature of an IoT user\u2019s interrelating with a smart device, whether in the home, in a car, or on their body, has been fulfilled on one of the effortless desires.<\/p>

However, the consumer\u2019s relationship with their IoT world has become more sophisticated in that they assume they can communicate within the same way they access information at a simple command given by them.<\/p>

Now, the question is how organizations can enable consumers to engage with them through a device anywhere, without making it trickier.<\/p>

And this evolving customer experience brings rise to the concept we call the Engagement of Things.<\/p>

The Engagement of Things (EoT) is defined as the ecosystem of intelligent conversational platforms that interconnect to provide consumers with a singular experience that helps them get complex, multi-layered tasks done through simple and intuitive dialogue. By bringing together each end-point, from the web, mobile phones and TVs to smart home devices and connected cars, and combining conversational AI with intelligent engagement. The Engagement of Things (EoT) enables brands to immediately understand a consumer\u2019s need, no matter which channel they use and predict exactly what that individual will do next.<\/p>

The days of simple question and answer chat with conversational systems are behind us. The Engagement of Things will let more intricate tasks get done by connecting distinct sources of information and combining that data to better serve the consumer. Over time, simple requests like \u201cPlay my favourite song\u201d will turn into complicated propositions like \u201cI had an accident, I need to file a claim\u201d that require a system to know what qualifying questions to ask (\u201cis there a police report\u201d, \u201cwhat\u2019s the account number,\u201d \u201cwhere was the accident\u201d, etc.). The result will be where consumers engage with brands the same way they do with their friends - through natural conversation across channels and without losing context.<\/p>

And, that future is now. Further powering the Engagement of Things we can provide consumers with a promising future by forecasting their needs and be there for them whenever and wherever they need.<\/p>","blog_img":"","posted_date":"2018-07-07 13:33:46","modified_date":"2018-07-16 16:02:32","featured":"0","status":"Y","seo_title":"Engagement of Things: The growing future than IoT","seo_url":"eot-the-growing-future-than-iot","url":"\/\/www.iser-br.com\/tele-talk\/eot-the-growing-future-than-iot\/3120","url_seo":"eot-the-growing-future-than-iot"},img_object:["","retail_files/author_1530950260_temp.jpg"],fromNewsletter:"",newsletterDate:"",ajaxParams:{action:"get_more_blogs"},pageTrackingKey:"Blog",author_list:"Praveen Rayapaty",complete_cat_name:"Blogs"});" data-jsinvoker_init="_override_history_url = "//www.iser-br.com/tele-talk/eot-the-growing-future-than-iot/3120";">