手机品牌应该超越“自拍”
Oppo，前置双摄像头的智能手机，适合集体自拍和个人自拍。金立，带有前置闪光灯和摄像头，由Alia Bhatt展示。Tecno，再次与前置摄像头，闪光灯和环境闪光灯从屏幕。昨天，Vivo在V5s上配备了20万像素的前置摄像头。
Tele-Talk来自我们受人尊敬的行业领袖小组的新鲜拍摄，深入分析和意见
In the last few weeks, there hasn't been a single major launch that does not have the word selfie or selfie camera attached in the communication to consumers. Oppo, camera smartphone with dual front cameras for group and individual selfies. Gionee, with a front flash and camera, showcased by Alia Bhatt. Tecno, yet again with front camera, flash and ambient flash from the screen. And yesterday, Vivo with a massive 20 MP front camera in the V5s.<\/p>
In the last few weeks, there hasn't been a single major launch that does not have the word selfie or selfie camera attached in the communication to consumers. Oppo, camera smartphone with dual front cameras for group and individual selfies. Gionee, with a front flash and camera, showcased by Alia Bhatt. Tecno, yet again with front camera, flash and ambient flash from the screen. And yesterday, Vivo with a massive 20 MP front camera in the V5s.<\/p> To me, this shows two fundamental trends.<\/p>
One, there is certainly a selfie overkill, even though most of us cannot do with enough selfies, and this will continue.
Two and a more important one, there seems to be very little left on the spec side for handset makers to pitch their products on, which may ring bells of trouble.<\/p>
Think about it. A year ago, three to four brands would fight it out in the market on features that would be unique or marquee to that phone model or brand. For instance, Samsung's curved screen display versus OnePlus 3's dash charging that gave full power in 15 minutes. But today, all I see around is how A phone's selfie technology is better than B phone's selfie camera.<\/p>
One may argue that there is a huge market demand for having a good selfie phone or camera, which must be addressed, and I agree with it completely. But, the USP of a phone cannot be limited to that anymore, specially when technologies around virtual assistants, health tracking, VR and AI, to name a few, are growing by leaps and bounds.<\/p>
The industry should be gearing up already to take these features and make them their highlights, because consumers will take the selfie feature for granted, no matter the brand, and will ask for more, much sooner than we think.<\/p>","blog_img":"","posted_date":"2017-04-28 09:26:37","modified_date":"2017-04-28 09:26:37","featured":"0","status":"Y","seo_title":"Handset brands should look beyond their 'selfies'","seo_url":"handset-brands-should-look-beyond-their-selfies","url":"\/\/www.iser-br.com\/tele-talk\/handset-brands-should-look-beyond-their-selfies\/2315","url_seo":"handset-brands-should-look-beyond-their-selfies"}">
在过去的几周里，没有一项重大的发射是没有这个词的有问题或者将自拍相机附加在与消费者的交流中。相对应的人、相机智能手机前置双摄像头，支持集体自拍和个人自拍。金立阿利亚·巴特(Alia Bhatt)展示了这款前置闪光灯和摄像头。Tecno，再次与前置摄像头，闪光灯和环境闪光灯从屏幕。昨天,体内v5的前置摄像头高达2000万像素。
在我看来，这显示了两个基本趋势。
第一，尽管我们大多数人自拍都不够，但自拍肯定是过度的，而且这种情况还会继续下去。
其次，更重要的一点是，手机制造商似乎已经没有多少规格来推销他们的产品了，这可能会带来麻烦。
想想看。一年前，三到四个品牌会在市场上争夺独特的功能，或为该手机型号或品牌提供特色。例如，三星的曲面屏显示屏与一加3的快速充电(dash charge)相比，一加3在15分钟内就能充满电。但今天，我看到的都是A手机的自拍技术比B手机的自拍摄像头更好。
有人可能会说，有一个好的自拍手机或相机的巨大市场需求，这必须得到解决，我完全同意。但是，手机的卖点不再局限于此，特别是当虚拟助手、健康追踪、虚拟现实和人工智能等技术正在突飞猛进地发展时。
的行业我们应该已经做好准备，将这些功能作为自己的亮点，因为无论什么品牌，消费者都会把自拍功能视为理所当然，并且会比我们想象的更快地要求更多。
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To me, this shows two fundamental trends.<\/p>
One, there is certainly a selfie overkill, even though most of us cannot do with enough selfies, and this will continue.
Two and a more important one, there seems to be very little left on the spec side for handset makers to pitch their products on, which may ring bells of trouble.<\/p>
Think about it. A year ago, three to four brands would fight it out in the market on features that would be unique or marquee to that phone model or brand. For instance, Samsung's curved screen display versus OnePlus 3's dash charging that gave full power in 15 minutes. But today, all I see around is how A phone's selfie technology is better than B phone's selfie camera.<\/p>
One may argue that there is a huge market demand for having a good selfie phone or camera, which must be addressed, and I agree with it completely. But, the USP of a phone cannot be limited to that anymore, specially when technologies around virtual assistants, health tracking, VR and AI, to name a few, are growing by leaps and bounds.<\/p>
The industry should be gearing up already to take these features and make them their highlights, because consumers will take the selfie feature for granted, no matter the brand, and will ask for more, much sooner than we think.<\/p>","blog_img":"","posted_date":"2017-04-28 09:26:37","modified_date":"2017-04-28 09:26:37","featured":"0","status":"Y","seo_title":"Handset brands should look beyond their 'selfies'","seo_url":"handset-brands-should-look-beyond-their-selfies","url":"\/\/www.iser-br.com\/tele-talk\/handset-brands-should-look-beyond-their-selfies\/2315","url_seo":"handset-brands-should-look-beyond-their-selfies"},img_object:["","retail_files/author_1475236110_temp.jpg"],fromNewsletter:"",newsletterDate:"",ajaxParams:{action:"get_more_blogs"},pageTrackingKey:"Blog",author_list:"Gulveen Aulakh",complete_cat_name:"Blogs"});" data-jsinvoker_init="_override_history_url = "//www.iser-br.com/tele-talk/handset-brands-should-look-beyond-their-selfies/2315";">
