The most significant growth, though, has happened in Phase III (post-2000), when telecom was one of the main facilitators in India\u2019s growth story. And much of this can be attributed to the unprecedented growth in mobile telephony as the number of mobile subscribers grew at an astounding rate.<\/p>
Looking ahead, a predominantly millennial workforce, growing penetration of smartphones, improving broadband connectivity, the introduction of 4G services and internet-based entertainment are all contributing to the exponential growth in anything to do with mobile telephony and data services. Cisco Visual Networking Index (VNI) suggests that in India, by 2020, there will be 1,320 million mobile-connected devices and the mobile traffic in the country will reach 1.7 Exabyte per month. The number of mobile-connected tablets will grow 6.7-fold between 2015 and 2020, reaching 25.3 million in number.<\/p>
For telecom service providers, this means newer monetization options.<\/p>
Some low hanging fruit such as Digital Advertising are already being monetized. Also social media, video streaming, instant messaging, etc. are driving increased sales of data packages on the back of Long Term Evolution (LTE) services. Enterprise level solutions such as mobile video-conferencing and the increasing appetite of SMBs is yet another revenue stream most telecom players are monetizing.<\/p>
Let\u2019s look at another buzzword in the technology ecosystem \u2013 M2M. The country\u2019s M2M market is at an emerging stage, but holds a lot of promise. Cisco VNI findings show that by 2020, the number of mobile-connected M2M modules in India will reach 72 million and the M2M traffic will reach 32.0 Petabytes per month.<\/p>
Slowly but steadily, corporates are adopting M2M solutions. Utility and logistics companies are the early adopters. By offering next-gen LTE connectivity solutions to these players, telecom service providers can look at building another revenue stream. To add yet another dynamic to this opportunity, consider the Smart Cities project announced by the Government of India, which aims to use ICT to deliver citizen services, administer cities and manage resources efficiently; and you will find that the need for LTE connectivity is exponential.<\/p>
Governments and citizen service providers will emerge as a key customer base.<\/p>
Besides the government, two consumer industries that we see adopting IoT in a big way are automotive and home appliances, by offering their customers Connected Cars and Smart Homes.<\/p>
Having a car connected to the Internet is a growing trend in the Western markets. General Motors, for example, already has 1 million connected cars on the roads in the US, that have 4G LTE connections powered by AT&T. And with the launch of Apple\u2019s CarPlay and the Android Auto designed to take the smartphone user experience into the car, in-car Internet connectivity is the next big thing.<\/p>
Within Smart Homes in the US, AT&T has launched its AT&T Digital Life Home Security and Automation solution, offering its customers a mobile app through which they can conveniently manage their home remotely. Similarly in Europe, Deutsche Telekom is also offering its Qivicon Home Management Platform, which acts as a home gateway, bringing together different home management technologies and devices that can be remotely managed via its One Portal mobile app.<\/p>
These global trends will fast catch on in India as innovation in wireless networking and easy availability of home automation solutions. For telecom providers, this offers a big opportunity, as they will be called upon to equip the cars and home appliances with connectivity. Thus offering new revenue streams and growth opportunities: from just managing calls and mobile Internet connectivity today, to being the mainstay for managing everything from home appliances to car and even security of these machines.<\/p>
Clearly, the telecom service provider of the future will be the one consistently looking to provide the next customer experience.<\/p>
<\/p>","blog_img":null,"featured":0,"status":"Y","seo_title":"Monetizing the mobile in 2016","seo_url":"monetizing-the-mobile-in-2016","cms_link":"monetizing-the-mobile-in-2016\/1674","updated_at":"2016-07-30 11:43:50","time":"2016-07-30 11:43:50","authors":[{"author_name":"Sanjay Kaul","author_description":"Managing Director, Service Provider Business, India & SAARC, Cisco","author_designation":"Managing Director, Service Provider Business, India & SAARC","author_company":"Cisco","profile_pic":"retail_files\/pic_author_1428301513_temp.jpg"}],"tags":[],"url_seo":"monetizing-the-mobile-in-2016"}">
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自80年代以来,印度电信业种植在不同的阶段。第一阶段(1980 - 89)是Pre-liberalization提供基本服务的时代。第二阶段(1990 - 99),后自由化时代,看到增加了监管和简化,我们看到通过血管服务私人参与。
最重要的增长,发生在第三阶段(2000年之后),当电信的一个主要主持人在印度的增长故事。,这可以归因于前所未有的增长,移动电话手机用户数量以惊人的速度增长。
展望未来,一个主要的千禧年的劳动力,越来越多的智能手机普及率,提高宽带连接,推出4 g服务和基于互联网的娱乐都是指数增长的贡献与移动电话和数据服务。思科视觉网络指数(VNI)表明,在印度,到2020年,将有13.2亿mobile-connected设备和移动流量将达到每月1.7 Exabyte。mobile-connected平板电脑的数量将增长6.7倍从2015年到2020年,人数达到2530万。
对电信运营商而言,这意味着新的货币化选项。
一些低挂水果如数字广告已经在货币化。还社会媒体、视频、即时通讯等推动销售额增加包的数据的长期演进(LTE)服务。企业级解决方案,比如移动视频会议和中小型企业需求的增加是另一个收入来源大多数电信玩家货币化。
让我们看看另一个词汇——M2M技术生态系统。该国的M2M市场正处于新兴阶段,但是拥有很多的承诺。思科VNI调查结果显示,到2020年,在印度mobile-connected M2M模块的数量将达到7200万,M2M流量将达到每月32.0 pb。
缓慢而稳定,公司都在采用M2M的解决方案。效用和物流公司是早期采用者。通过提供下一代LTE连接解决这些球员,电信服务提供商可以看看另一个收入来源。将另一个动态添加到这个机会,考虑智能城市项目由印度政府宣布,旨在利用ICT提供公民服务,有效地管理城市和管理资源;,你会发现LTE连接是指数的必要性。
政府和公民服务提供商将成为一个关键的客户基础。
除了政府之外,我们看到两个消费行业,采用物联网在很大程度上是汽车和家电、汽车和智能家居通过提供他们的客户联系。
拥有一辆车联网是一个越来越明显的趋势在西方市场。例如,通用汽车(General Motors)已经有100万连接公路上的汽车在美国,4 g LTE连接由美国电话电报公司(AT&T)。和推出苹果CarPlay和Android的汽车把智能手机的用户体验设计进了车,车内网络连接下一个大事件。
在智能家居在美国,美国电话电报公司AT&T已经推出了数字生活家庭安全与自动化解决方案,为客户提供一个移动应用程序,可以方便地管理他们的家庭远程。同样在欧洲,德国电信还提供Qivicon管理平台,它充当一个家庭网关,汇集不同的家庭管理技术和设备,可以通过一个远程管理门户移动应用。
这些全球趋势将很快在印度流行的无线网络的创新和容易获得家庭自动化解决方案。对于电信服务提供商,这提供了一个巨大的机会,因为他们将被要求为汽车和家用电器连接。因此提供新的收入来源和增长机会:从管理今天电话和移动互联网连接,为管理主体,从家用电器到汽车,甚至这些机器的安全。
显然,未来的电信服务提供商将不断寻求提供下一个客户体验。
