The Internet is not just a technology now.<\/strong><\/em> It has become an integral part of our life. It has transformed itself from a communication technology to a utility that is revolutionising people, businesses and government on different aspects. Although India is the fastest growing economy in the world surpassing China, the internet adoption in India remains poor. Out of the total 254 million Internet users, only 85 million subscribers use high speed broadband. Moreover, the minimum broadband speed in India is 512 Kbps which is relatively poor in comparison to other developing nations. The ability to offer broadband speed at global standard will depend on the laying of fibre optic backhaul and availability of adequate spectrum for 3G\/4G. The availability of budget smartphones and the expansion of 3G and 4G services in India provide opportunity for people to connect. Despite being lowest priced in the world, affordability of these data plans in India is questionable for an average Indian. This is where recent technology like Offline Internet could play a crucial role.<\/p>

The offline Internet technology downloads the contents like videos, audio or other information when online and allows the user to view them in offline mode. Using this model, recently YouTube started this service in many parts of the world, where user can download the content on a public hotspot or Wi-Fi and can watch that video for 48 hours using YouTube app without an Internet connection.<\/p>

The offline Internet service can be extended to banking and financial services where user data can be updated when online but the data can be accessed offline. Governance, healthcare, agriculture, education sectors can also use this model and prevent repeated downloads and buffering. Several Wi-Fi hotspots are available in public places and Government and telcos are making efforts to increase these further.<\/p>

Innovative marketing strategies are being used by operators to increase their data users through packages for unlimited use of Instant messenger services like Facebook, WhatsApp for a limited period time. These business models could be extended to offline internet services to increase the affordability and attract the voice subscribers towards data services.<\/p>

The offline Internet is beneficial for users, government and the content providers. The content providers would increase their user base as well as the views of their product. This could impact telecom operators’ revenues as against streaming. It may be possible to download content and view it multiple times in an offline mode.<\/p>

Offline Internet will help in increasing the adoption of internet in India provided Operators come up with a viable business model. But to achieve the government’s objective of Digital India and the desire of people to stay connected, offline internet could be a blessing. Offline internet could be particularly helpful for healthcare, education, entertainment, etc.<\/p>","blog_img":"","featured":0,"status":"Y","seo_title":"Offline Internet: A blessing or blow?","seo_url":"offline-internet-a-blessing-or-blow","cms_link":"offline-internet-a-blessing-or-blow\/550","updated_at":"2015-03-26 13:22:31","time":"2015-03-26 13:22:31","authors":[{"author_name":"Hemant Joshi","author_description":"Partner, Deloitte India","author_designation":"Partner","author_company":"Deloitte India","profile_pic":"retail_files\/pic_author_1404798937_temp.jpg"}],"tags":[],"url_seo":"offline-internet-a-blessing-or-blow"}">

    离线网络:祝福或打击?

    赫曼特Joshi
    • 赫曼特Joshi,伙伴,德勤印度,
    • 更新2015年3月26日01:22点坚持

    现在互联网不仅仅是一个技术。它已经成为我们生活不可或缺的一部分。它已经从一个通信技术一个实用程序,彻底改变人,企业和政府在不同的方面。尽管印度是世界上增长最快的经济超越中国,互联网应用在印度仍然是穷人。总2.54亿互联网用户,只有8500万用户使用高速宽带。此外,印度的最低宽带速度是512 Kbps相对贫穷的其他发展中国家相比。能够提供全球标准的宽带速度将取决于光纤的铺设回程和可用性足够的3 g / 4 g频谱。智能手机的可用性预算和扩大3 g和4 g服务在印度为人们提供机会来连接。尽管是世界上最低的价格,这些数据计划的负担能力平均在印度是有问题的印度人。这就是最近离线网络技术可以起到至关重要的作用。

    离线下载互联网技术内容如视频、音频或其他信息在网络上和在离线模式允许用户查看它们。使用这个模型,最近YouTube开始在世界的许多地方,这个服务,用户可以下载内容公共热点或wi - fi和看视频48小时使用YouTube应用程序没有一个互联网连接。

    离线网络服务可以扩展到银行和金融服务,用户数据可以更新在线但可以离线访问的数据。治理、医疗保健、农业、教育等领域也可以使用这个模型,防止重复下载和缓冲。在公共场所有几种wi - fi热点和政府和电信公司正努力进一步提高这些。

    创新营销策略正被运营商增加数据用户完成包无限制使用即时通讯服务,比如Facebook, WhatsApp有限的一段时间。这些商业模式可以扩展到离线网络服务来增加能力和吸引用户对数据服务的声音。

    离线网络有利于用户,政府和内容提供商。内容提供商将增加他们的用户以及他们的产品的观点。这可能影响电信运营商的收入流。可以多次下载内容和把它在离线模式。

    采用离线网络将有助于增加运营商提供的互联网在印度想出一个可行的商业模式。但要实现政府的目标数字印度和人们保持联系的愿望,离线网络可能是一个祝福。离线网络可能尤其有利于医疗、教育、娱乐等。

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    • 通过赫曼特Joshi,伙伴,德勤印度
    • 更新2015年3月26日01:22点坚持