Focus on continued connectivity<\/strong>
Over 95% of people in India are prepaid users. Nearly 2.2 million recharges are dispensed daily, out of which 40% are online. 60% of Indians still recharge offline through a retail store. Given this construct, telcos have been taking a number of measures to alleviate difficulties of offline recharge. They extended validity for continuation of services and provided additional talk time benefits to feature phone subscribers and vulnerable segments to ensure people remain connected. For prepaid recharges, apart from digital means, top-ups at grocery stores, pharmacies, bank ATMs are being made available. In addition, incentives are being given to customers doing recharges for others digitally through their apps. It is the telecom sector, in red for a long time, marred under debts and heavy levies, that is rising-up to keep \u2018India connected\u2019.
Innovating on customer service<\/strong>
Entire customer onboarding, KYC and SIM issuance process has been disrupted due to store closures and limited mobility. As a work-around, telcos started home delivery of SIM cards to facilitate new connections for customers. It is an OTP based system, where the verification process is carried out at the customer premises. In future, the sector regulator may consider providing alternative end-to-end digital KYC norms. In addition, telcos are offering a gamut of services at the doorstep right from installation of broadband\/DTH and supplying mobile mi-fi devices, adhering to contactless protocols. This has the potential to alter the customer service experience through an on-demand omni-channel customer touchpoint.
Focus on augmenting network capacity and continued expansion<\/strong>
The telecoms field force has been working relentlessly to ensure uninterrupted service access for all. They are the \u2018Corona warriors\u2019 to keep us connected during isolation. A close coordination with various government agencies was needed to ensure networks function smoothly. For instance, telcos engaged with relevant authorities to curtail fibre cuts and obtained necessary permissions for laying Optical Fiber Cable (OFC). Another key step was to request local authorities for de-sealing of towers across India. It helped to cater to increased demand and enabled provision of seamless services. Further, telcos continued network expansion. According to industry estimates, approximately 1,455 new towers were added by telcos in two months between March and May 2020.
Supporting exponential growth in content consumption and enabling work-from-home<\/strong>
Since March 2020, mobile data consumption has increased 20%-25% and time spent on smartphones has gone up 27% to average 4.3 hours per day. Indians are spending 40% more-time streaming video. The changing consumption patterns are shaping a new normal toward a more digital way of life. On top of this, there is a surge in remote working.
All this has put increasing pressure on the telecoms network. The good thing is that networks are designed for higher peaks. Telcos undertook prudent network management measures to optimize network bandwidth. For example, they coordinated with video streaming platforms to move from HD to SD streaming. It helped to ease pressure on network infrastructure so that it can cope with any sudden surge in data. In addition, telcos coordinated with the government to ensure that all the Network Operations Centres (NOCs) remain open.
Ensuring supply chain resiliency<\/strong>
The Indian telco supply chain has been resilient. Contingency plans were put in place to address short-term supply chain disruptions. Continuity of telecom equipment manufacturing units was necessary to ensure minimum disruption to networks. Prudent planning and necessary permissions were sought to ensure supply of essential material for telecom equipment production and finished goods transportation to points of installation. To cater to increased demand for equipments using unlicensed spectrum for Wi-Fi and Bluetooth capabilities, telcos coordinated with the government to clear pending Equipment Type Approval (ETA) for import of equipment.
A sound business continuity planning (BCP) was the need of the hour<\/strong>
Telcos worked in close coordination with OEMs and other partners to develop a BCP plan, incorporating key learnings from other geographies faced with a similar experience. This included addressing all critical issues, checking possible points of failure, building redundancies, ensuring availability of key network components and spares, developing escalation procedures, and ensuring availability of key personnel. To deal with natural calamities, telcos worked closely with the Department of Telecom (DoT) to put in place measures to counter imminent disruptions. Key steps included identification of diesel locations for speedy and priority access to fuel, setting up of war rooms in the impacted zones and close liaising with local TERM cells.
Telecoms sector is empowering societies<\/strong>
Among other things, the current crisis has accelerated digitalization of industries and telcos are playing a crucial role to fuel it. Take for instance the healthcare industry. Hospitals have facilitated video calling between COVID patients with their family members, which is a very humane gesture. As people are reluctant to visit, hospitals and healthcare organizations are conducting consultations through video conferencing. Hospitals are relying on a robust communications infrastructure to manage the crisis at hand.
Strengthening the \u2018digital spine\u2019 through collaboration<\/strong>
India\u2019s digital economy is at an inflection point. 50% of our population is still offline and country wide investments to get them on broadband highways has the potential to bear unprecedented benefits. For India to operate in a new normal, continued collaboration between various stakeholders is required. Now more than ever, a collective effort from the Government, Regulator, businesses and people will help to turn the tide. Forward looking regulatory measures and a clear 5-7-year roadmap needs to be adopted to support accelerated growth in future, so that there are no accidental bumps in the journey. There is a need to rationalise levies and taxes currently imposed on sector to improve financial health. There should be absolute clarity in creating an enabling environment for the sector which is the digital spine of \u2018connected India\u2019. The right thrust will help in shaping the future - for a digital and well-connected India - empowering us to remain competitive on the global stage.","blog_img":"","featured":0,"status":"Y","seo_title":"Telecom industry charting a new path during COVID-19","seo_url":"telecom-industry-charting-a-new-path-during-covid-19","cms_link":"telecom-industry-charting-a-new-path-during-covid-19\/4387","updated_at":"2020-07-17 11:38:05","time":"2020-07-17 11:35:43","authors":[{"author_name":"Prashant Singhal","author_description":"Technology, Media & Entertainment and Telecommunications (TMT) Sector Leader, EY","author_designation":"Technology, Media & Entertainment and Telecommunications (TMT) Sector Leader","author_company":"EY","profile_pic":"retail_files\/author_1469167607_temp.jpg"}],"tags":["telecoms sector","Industry","COVID-19","DoT","Department of Telecom","broadband"],"url_seo":"telecom-industry-charting-a-new-path-during-covid-19"}">
电信行业在COVID-19绘制一条新的道路
“应该有绝对的清晰在创造有利环境部门的数字脊柱连接印度。正确的推力将帮助塑造未来——一个数字和出身名门的印度——让我们在全球舞台上保持竞争力,”表明Prashant Singhal,是新兴市场科技、媒体和娱乐和通信(TMT)行业的领导者。
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新型冠状病毒或COVID-19正在颠覆全球经济、金融市场、企业、社会和人们的生命。在这些困难时期,电信继续扮演着重要的角色在保持“印度连接”。它帮助过渡到数字被授权人,初创企业、中小企业和企业来取代物理和数字基础设施依赖性。人们意识到互联网是一个强大的媒介根深蒂固的在他们的日常生活。根据行业估计,电信行业支持大约30% GDP的-35%在锁定和有限的流动性。
关注持续连接
超过95%的印度人是预付费用户。近220万个充电每天分发,其中40%是在线。60%的印度人仍然通过零售商店补给离线。鉴于这种构造,电信公司已经采取许多措施来缓解困难的离线充电。他们延长有效期的延续服务,提供额外的功能手机用户通话时间的好处和脆弱的部分,以确保人们保持联系。对于预付充电,除了数字意味着,充值在杂货店、药店、银行自动提款机被提供。此外,激励正在给客户做充电为他人数码通过他们的应用程序。电信业,红色的很长一段时间,在债务和沉重的征税,这是上升保持“印度连接”。
创新的客户服务
KYC整个客户的新员工培训,由于商店和SIM卡发行过程已经扰乱了闭包和有限的流动性。一个变通方法,电信公司开始送货上门的SIM卡,以方便客户的新连接。它是一个基于OTP系统,验证过程是由客户的前提。在未来,行业监管机构可能会考虑提供替代的端到端数字KYC规范。此外,电信公司提供的服务范围从门口安装宽带/潜孔和提供移动mi-fi设备,坚持非接触式协议。这有可能改变客户服务体验通过按需omni-channel客户接触点。
专注于扩大网络容量和持续扩张
电信领域的力量一直在无情地确保不间断服务访问。他们是“电晕勇士”隔离期间保持联系。需要各政府机构密切配合,确保网络平稳运行。例如,电信公司与有关部门削减限制纤维和获得必要的权限敷设光缆(OFC)。另一个关键步骤是请求当地政府de-sealing塔在印度。它帮助迎合需求增加和启用提供无缝服务。此外,电信公司继续网络扩张。据业内估计,大约有1455个新塔被电信公司在两个月内增加了2020年3月至5月之间。
支持内容消费指数增长和使得在家工作
2020年3月以来,移动数据的消费增加了-25%和20%时间花在智能手机上上涨了27%,平均每天4.3小时。印度人支出40%更多的时间视频。改变消费模式正在形成一个新的正常向更加数字化的生活方式。在此之上,有一个远程工作激增。
这一切都在电信网络上的压力不断增加。好事是,网络是专为更高的山峰。电信公司进行审慎的网络管理措施来优化网络带宽。例如,他们配合视频平台从高清SD流。也有助于缓解压力,网络基础设施,以便它可以应付任何激增的数据。此外,电信公司与政府协调,以确保所有的网络运营中心(国家石油公司)保持开放。
确保供应链弹性
印度电信供应链弹性。应急计划是为了解决短期的供应链中断。电信设备制造单位的连续性是必要的,以确保最低中断网络。谨慎的规划和必要的权限是试图确保供应的基本材料为电信设备生产和成品运输点安装。迎合需求增加设备使用未经授权的频谱wi - fi和蓝牙功能,电信公司与政府协调清楚等待设备型式(ETA)进口设备。
一个健全的业务连续性计划(BCP)是需要时间的
电信公司在密切配合oem和其他合作伙伴开发BCP计划,将关键经验从其他地区面临着一个类似的经历。这包括解决关键问题,检查可能的失败点,构建冗余,确保网络可用性的关键零部件和备件,发展升级程序,确保可用性的关键人员。应对自然灾害,电信运营商的密切合作电信部门(点)采取措施应对迫在眉睫的中断。关键步骤包括柴油地点快速识别和优先获取燃料,在受影响的区域设立战争的房间和密切联络与当地细胞。
电信部门授权的社会
除此之外,目前的危机加速了数字化产业和电信公司的推动起着至关重要的作用。例如医疗保健行业。医院促进COVID病人和他们的家庭成员之间的视频通话,这是一种非常人道的姿态。当人们不愿意去,医院和医疗组织通过视频会议进行磋商。医院是依靠一个强大的通讯基础设施来应对危机。
通过合作加强“数字脊柱”
印度的数字经济正处于一个拐点。50%的人口仍然是离线和国家广泛投资宽带高速公路上让他们有可能承担前所未有的好处。对于印度在一个新的正常,继续不同的涉众之间的协作是必需的。现在比以往任何时候都更集体努力从政府、监管机构、企业和个人将有助于扭转局势。前瞻性的监管措施和明确5-7-year路线图需要采用支持加速增长在未来,所以没有意外碰撞的旅程。目前需要合理化税收和税收对企业改善财务状况。应该有绝对的清晰在创造有利环境部门的数字脊柱连接印度。正确的推力将帮助塑造未来——一个数字和出身名门的印度——让我们在全球舞台上保持竞争力。
关注持续连接
超过95%的印度人是预付费用户。近220万个充电每天分发,其中40%是在线。60%的印度人仍然通过零售商店补给离线。鉴于这种构造,电信公司已经采取许多措施来缓解困难的离线充电。他们延长有效期的延续服务,提供额外的功能手机用户通话时间的好处和脆弱的部分,以确保人们保持联系。对于预付充电,除了数字意味着,充值在杂货店、药店、银行自动提款机被提供。此外,激励正在给客户做充电为他人数码通过他们的应用程序。电信业,红色的很长一段时间,在债务和沉重的征税,这是上升保持“印度连接”。
创新的客户服务
KYC整个客户的新员工培训,由于商店和SIM卡发行过程已经扰乱了闭包和有限的流动性。一个变通方法,电信公司开始送货上门的SIM卡,以方便客户的新连接。它是一个基于OTP系统,验证过程是由客户的前提。在未来,行业监管机构可能会考虑提供替代的端到端数字KYC规范。此外,电信公司提供的服务范围从门口安装宽带/潜孔和提供移动mi-fi设备,坚持非接触式协议。这有可能改变客户服务体验通过按需omni-channel客户接触点。
专注于扩大网络容量和持续扩张
电信领域的力量一直在无情地确保不间断服务访问。他们是“电晕勇士”隔离期间保持联系。需要各政府机构密切配合,确保网络平稳运行。例如,电信公司与有关部门削减限制纤维和获得必要的权限敷设光缆(OFC)。另一个关键步骤是请求当地政府de-sealing塔在印度。它帮助迎合需求增加和启用提供无缝服务。此外,电信公司继续网络扩张。据业内估计,大约有1455个新塔被电信公司在两个月内增加了2020年3月至5月之间。
支持内容消费指数增长和使得在家工作
2020年3月以来,移动数据的消费增加了-25%和20%时间花在智能手机上上涨了27%,平均每天4.3小时。印度人支出40%更多的时间视频。改变消费模式正在形成一个新的正常向更加数字化的生活方式。在此之上,有一个远程工作激增。
这一切都在电信网络上的压力不断增加。好事是,网络是专为更高的山峰。电信公司进行审慎的网络管理措施来优化网络带宽。例如,他们配合视频平台从高清SD流。也有助于缓解压力,网络基础设施,以便它可以应付任何激增的数据。此外,电信公司与政府协调,以确保所有的网络运营中心(国家石油公司)保持开放。
确保供应链弹性
印度电信供应链弹性。应急计划是为了解决短期的供应链中断。电信设备制造单位的连续性是必要的,以确保最低中断网络。谨慎的规划和必要的权限是试图确保供应的基本材料为电信设备生产和成品运输点安装。迎合需求增加设备使用未经授权的频谱wi - fi和蓝牙功能,电信公司与政府协调清楚等待设备型式(ETA)进口设备。
一个健全的业务连续性计划(BCP)是需要时间的
电信公司在密切配合oem和其他合作伙伴开发BCP计划,将关键经验从其他地区面临着一个类似的经历。这包括解决关键问题,检查可能的失败点,构建冗余,确保网络可用性的关键零部件和备件,发展升级程序,确保可用性的关键人员。应对自然灾害,电信运营商的密切合作电信部门(点)采取措施应对迫在眉睫的中断。关键步骤包括柴油地点快速识别和优先获取燃料,在受影响的区域设立战争的房间和密切联络与当地细胞。
电信部门授权的社会
除此之外,目前的危机加速了数字化产业和电信公司的推动起着至关重要的作用。例如医疗保健行业。医院促进COVID病人和他们的家庭成员之间的视频通话,这是一种非常人道的姿态。当人们不愿意去,医院和医疗组织通过视频会议进行磋商。医院是依靠一个强大的通讯基础设施来应对危机。
通过合作加强“数字脊柱”
印度的数字经济正处于一个拐点。50%的人口仍然是离线和国家广泛投资宽带高速公路上让他们有可能承担前所未有的好处。对于印度在一个新的正常,继续不同的涉众之间的协作是必需的。现在比以往任何时候都更集体努力从政府、监管机构、企业和个人将有助于扭转局势。前瞻性的监管措施和明确5-7-year路线图需要采用支持加速增长在未来,所以没有意外碰撞的旅程。目前需要合理化税收和税收对企业改善财务状况。应该有绝对的清晰在创造有利环境部门的数字脊柱连接印度。正确的推力将帮助塑造未来——一个数字和出身名门的印度——让我们在全球舞台上保持竞争力。
