Bringing the power of OTT apps to the traditional SMS service, RCS will help brands engage with customers, clients and staff for transactional and promotional communication as well. RCS can be powered by AI-based chatbots and has the potential to transform the way businesses make full use of the messaging service by going way beyond one-way communication. (enabling the next level of two-way communications)<\/p>
RCS will let users experience features like group chat functionality, high-res attachments, typing indicators etc. for P2P communications. Features like carousels, suggested replies, suggested actions, rich cards, images, audio, video and more such A2P features for enterprises\/brands are enabled on the beta version of Android messages already.<\/p>
Currently, in order to experience RCS, android users have to update their Android Messaging Client which is nothing but the messages app to the BETA version from the play store.<\/p>
However, in a few months, even the OEMs can be seen going all out with this feature by directly updating the messaging client app on the end user's phone. This is to ensure that android users can experience a richer B2B and B2C interaction. In the future, it will be an operator driven service.<\/p>
With its qualities of openness, innovation, reach, quality, protection, rewards, value,transparencyand privacy, it is especially beneficial to the telecom industry. One of its major benefits, apart from utility and aesthetics, is that it\u2019ll filter out spam. Now available in India across all major cellular service providers, RCS is soon to become the new normal messaging channel.<\/p>
RCS is also a crucial factor in mobile authentication \u2013 a process vital for security. The process authorises either the mobile device itself or uses the mobile as part of a multi-factor authentication scheme for logging into secure servers. These could be non-text passwords, OTPs, digital certificates or out of band authentication. RCS, with its underlying IMS core system, smoothly takes care of issues such as authentication, authorisation, registration, charging and routing. Any technology that isn\u2019t able to support this authentication process will virtually phase-out, as users will abandon any non-secure formats.<\/p>
With the authentication possible on an RCS-enabled mobile device, the user experience is assured to be smooth. This is because the user does not have to log on to another device or look elsewhere for codes \u2013 it\u2019s right there already in their palms. (i.e. it is a native messaging app pre-installed in your mobile phones)<\/p>
RCS is set to especially benefit business communication in very certain terms.<\/p>
Firstly, it is universal. Being native to the user\u2019s mobile phone, much like WhatsApp, the adaption is seamless. With Android supporting RCS, the reach is solid. It is believed that Apple will soon join the race.<\/p>
RCSis set to reach 80-90% of mobile phone userswhen completely rolled-outby all operators, as users will receive messages directly on their phones, without coming through any instant messaging apps, which many people are dissuaded from downloading.<\/p>
Its solid user experience will gradually see RCS replacing customer service phone calls. Users will now be able to search their inboxes for brands communicating with them, thereby saving time in phone calls.<\/p>
RCS offers a lot more data transparency, making its performance more dependable and measurable. This in turn, helps brands to manoeuvre strategies and alters approaches towards marketing campaigns.<\/p>
The greater UX via embedded CTA buttons i.e. suggested replies and direct communication between brands & end-users will lead to a superior brand experience, reach & brand recall too.<\/p>
Streamlined smoothly with AI-based chatbots, RCS will become further valuable. Despite its giant strides, this is still a developing evolution and everyday RCS is being made robust and getting ready for changing the way the modern world communicates.<\/p>","blog_img":"","featured":0,"status":"Y","seo_title":"The future of business communication is here!","seo_url":"the-future-of-business-communication-is-here","cms_link":"the-future-of-business-communication-is-here\/3874","updated_at":"2019-11-13 15:23:28","time":"2019-11-13 15:23:28","authors":[{"author_name":"Rajdip Gupta","author_description":"MD & Group CEO, Route Mobile Limited","author_designation":"MD & Group CEO","author_company":"Route Mobile Limited","profile_pic":"retail_files\/author_1573638176_52190.jpg"}],"tags":[],"url_seo":"the-future-of-business-communication-is-here"}">
电报
脸谱网
复制链接
长期跟发射印度调情,RCS -丰富的通信服务终于在这里:商务沟通部门顿悟的时刻。
把奥特的力量应用到传统的短信服务,RCS将有助于品牌与消费者、客户和员工事务和促销的沟通。RCS可以由基于ai聊天机器人和有潜力改变企业的方式充分利用消息传递服务超出单向通信。(支持双向通信的下一个级别)
RCS将让用户体验等功能群聊功能,高分辨率附件,打字P2P通信指标等。功能,如旋转木马,建议回复,建议操作,丰富的卡片、图片、音频、视频和更多这样A2P特点为企业/品牌上启用beta版本的Android的消息了。
目前,为了体验RCS, android用户必须更新他们的android消息传递客户端这只不过是应用程序的BETA版本的消息存储。
然而,在几个月,甚至可以看到oem厂商将所有与此功能通过直接更新消息传递客户端应用程序的最终用户的电话。这是为了确保android用户可以体验更丰富的B2B和B2C交互。在未来,它将经营者服务驱动的。
其开放的品质,创新,达到质量、保护、奖励,价值,transparencyand隐私,尤其有利于电信行业。它的主要优点之一,除了实用和美学,它会过滤垃圾邮件。目前在印度各大移动服务提供商,RCS即将成为新的正常的信息渠道。
RCS也是一个至关重要的因素在移动认证过程对安全至关重要。流程授权移动设备本身或使用手机作为多因素身份验证方案的一部分,登录到安全服务器。otp,这些可以非文本密码数字证书或乐队的身份验证。RCS,潜在的IMS核心系统,顺利照顾问题,如身份验证、授权、登记、收费和路由。任何技术无法支持这个身份验证过程将逐步淘汰,当用户将放弃任何不安全的格式。
与身份验证可能RCS-enabled移动设备,保证用户体验是光滑的。这是因为用户没有登录到另一个设备或从别处寻找代码——就已经在他们的手掌。(即它是一个本地消息传递应用程序预先安装在你的手机)
RCS将特别有利于商务沟通非常确定的条款。
首先,它是普遍的。本地用户的手机,很像WhatsApp,适应是无缝的。与Android支持RCS,是固体。相信苹果将很快加入比赛。
RCSis将达到80 - 90%的移动电话userswhen完全rolled-outby所有运营商,作为直接对手机用户将接收消息,而不通过任何即时通讯应用,很多人都劝阻下载。
其坚实的用户体验会逐渐看到RCS取代客户服务电话。用户将可以搜索他们的收件箱的品牌与他们沟通,从而节省时间在电话。
RCS数据提供了更多的透明度,使它的性能更加可靠和可衡量的。这反过来,帮助品牌策略策略和营销活动态度改变。
通过嵌入更大的用户体验CTA按钮即建议回复和品牌和终端用户之间的直接沟通将导致一个卓越的品牌体验,达到&品牌召回。
流线型的顺利,基于ai聊天机器人,RCS将成为进一步的价值。尽管它巨大的进步,这仍然是一个发展中进化和日常RCS是健壮和准备改变现代世界沟通的方式。
