When was the last time you heard this? I would wager, that within the last 24 hours, at least twice. Be it a clutter-breaking advertisement or a rousing speech or a stand-up comedy act, viral videos get everyone talking. They are icebreakers and get shared on social media and Whatsapp groups while you are on the go or at home or at work.<\/p>
And then, you have video communication. Be it the quick Skype call or Facetime with a friend or loved one, or a recurring video conference meeting to connect with colleagues across geographies and time zones. Technology, video, in particular, has made communication and collaboration so much easier.
Consumers of video<\/p>
As per Cisco\u2019s latest VNI report, mobile data traffic in India will grow 12-fold from 2015 to 2020, a CAGR of 63 percent. And within this, mobile video traffic is estimated to grow 20.8-fold from 2015 to 2020, a compound annual growth rate of 83 percent; and will reach 1.2 Exabytes per month by 2020, up from 59.8 Petabytes per month in 2015.<\/p>
Consumers are replacing Internet video for TV at home and are viewing all kinds of video \u2013 from news clips to TV shows and full-length movies over the Internet \u2013 at home, at work, and on the go. Superior-quality videos are the way forward.<\/p>
If you consider the current adoption and growth rates, the video is set to become the new 'voice'. They are already being increasingly used to connect with customers by embedding them into marketing campaigns. Also, more and more organizations are using video to drive internal employee communication and collaboration. From a consumer standpoint, mobile devices (smartphones, tablets) are emerging as key means for video consumption. So, while YouTube, Facebook, Twitter and other social media and video sharing sites continue to enable distribution of videos, what creators of video content need to ensure is that the videos are optimized for mobile viewing.<\/p>
Video for the enterprise<\/p>
Today, most industries such as entertainment (including games), healthcare and education increasingly use video as part of the business delivery. Within the healthcare space, for example, technologies like telemedicine combining voice, video, and other collaboration tools enable real-time interaction of patients and health providers on a common platform. In education, solutions that include audio, video and web integration provide effective virtual classroom experiences, thereby expanding the learning opportunities for students in remote locations.<\/p>
Going forward, this will mean that video content creation will shift from a small number of centralized, organized professionals, producing premium content to multitudes of distributed, independent individuals producing informal, personalized content.<\/p>
Another space where enterprises are using video actively is to improve ways to communicate and collaborate amongst their employees. The video is emerging as a powerful tool for increasing engagement, understanding, and worker productivity. Be it through the web or video conferencing, or integrating video into their intranets and internal collaboration tools that are broadly used within an organization.<\/p>
Service providers<\/p>
For service providers, the video is a significant opportunity to drive new revenue generation opportunities. Pushing mobile data services to consumers, partnering with video content creators and distributors, and last but not the least, delivering enterprise services.<\/p>
However, in order to tap into this opportunity, service providers need to navigate some challenges as well. For example, with different networks, formats and standards working together to produce superior video content, transfer and delivery is complex. Also, delivering video content will place additional demands on networks in terms of performance, adaptability, and manageability. In order to deliver a superior video experience, service providers need to ensure improved collaboration with content providers and network infrastructure providers. They will need to ensure that their network is future ready and can support varied types of media along with traditional voice and data services.<\/p>
It\u2019s not too farfetched to think that there will be a day when the video will be everywhere. Companies need to work towards creating a future where the video is available for everyone, everywhere and on any device. It could be for brand outreach, for entertainment, or for collaboration but make no mistake video is already becoming the \u201cnew normal\u201d in communication and collaboration.<\/p>","blog_img":null,"featured":0,"status":"Y","seo_title":"Video is the new voice: Trends from creation to consumption","seo_url":"video-is-the-new-voice-trends-from-creation-to-consumption","cms_link":"video-is-the-new-voice-trends-from-creation-to-consumption\/1694","updated_at":"2016-08-04 12:41:03","time":"2016-08-04 12:41:03","authors":[{"author_name":"Sanjay Kaul","author_description":"Managing Director, Service Provider Business, India & SAARC, Cisco","author_designation":"Managing Director, Service Provider Business, India & SAARC","author_company":"Cisco","profile_pic":"retail_files\/pic_author_1428301513_temp.jpg"}],"tags":[],"url_seo":"video-is-the-new-voice-trends-from-creation-to-consumption"}">
电报
脸谱网
复制链接
“你必须看到它,相信它!”
上一次你听说过这个吗?我敢打赌,在过去24小时内,至少两次。clutter-breaking广告或激动人心的演讲或喜剧表演节目,病毒视频让每个人说话。他们破冰船和得到共享社会媒体和Whatsapp组当你在家或在工作中去。
然后,你有视频通信。无论是快速Skype电话或与朋友或爱人Facetime,与同事或反复出现的视频会议会议连接跨地域和时区。特别是技术、视频,使得沟通和协作,所以容易得多。
消费者的视频
根据思科的最新VNI报告,移动数据流量将增长十二倍从2015年到2020年,在印度CAGR为63%。在此,移动视频流量估计从2015年到2020年增长20.8倍,年复合增长率为83%;,到2020年将达到每月1.2 eb,高于2015年的59.8 pb /月。
消费者正在取代互联网视频电视在家里观看各种视频——从新闻剪辑通过互联网电视节目和整部电影,在家里,在工作中,走了。乐动扑克品质一流的视频是前进的方向。
如果你认为当前的应用和增长率,视频将成为新的“声音”。他们已经被越来越多的用于连接与客户通过嵌入到营销活动。此外,越来越多的组织正在使用视频驱动内部员工的沟通和协作。从消费者的角度来看,移动设备(智能手机、平板电脑)正在成为视频消费的关键手段。因此,尽管YouTube、Facebook、Twitter和其他社交媒体和视频分享网站继续启用分布的视频,视频内容的创造者需要确保移动观看视频进行了优化。
视频为企业
今天,大多数娱乐等行业(包括游戏),医疗和教育越来越多地使用视频业务交付的一部分。在医疗空间,例如,远程医疗等技术结合声音、视频和其他协作工具启用实时交互的病人和卫生服务提供者在一个共同的平台上。在教育、解决方案,包括音频、视频和网络集成提供有效的虚拟教室经验,从而扩大在偏远地区的学生的学习机会。
展望未来,这将意味着视频内容创建将从一个小数量的集中,组织专业人员,生产优质内容众多分布式的、独立的个体生产非正式的、个性化的内容。
另一个空间,企业正利用视频积极改善员工之间交流与合作的方法。视频正在成为一个强大的工具,增加接触,了解,和工人的生产力。它通过网络或视频会议,或将视频集成到企业内部网和内部组织中广泛应用的协作工具。
服务提供商
视频服务提供商,是一个重要的机会来推动新的创收机会。推动移动数据服务消费者,与视频内容创造者和分销商合作,最后但不是最少,提供企业服务。
然而,为了利用这个机会,服务提供商需要浏览一些挑战。例如,使用不同的网络,格式和标准合作生产优质的视频内容,转移和交付是复杂的。同时,提供对网络视频内容将额外要求的性能,适应性和可管理性。为了传递优秀的视频体验,服务提供商需要确保改善与内容提供商和网络基础设施提供商合作。他们需要确保他们的网络是未来的准备,可以支持不同类型的媒体以及传统的语音和数据服务。
这不是太牵强的认为会有一天的视频将会无处不在。公司需要努力创造未来的视频对每个人来说都是可用的,无处不在,任何设备。它可以是品牌推广,娱乐,或协作但毫无疑问视频已经成为通信和协作的“新常态”。
