The telecom industry has undergone a radical transformation in the last few years.<\/p>

Digital and new age technologies have also presented a plethora of opportunities for telecom companies to rebuild their market positions, and re-engineer their existing business processes and products to delight customers. Adopting newer technologies can create strong competitive advantage for telecom companies, while improving customer engagement.<\/p>

With increasing unpredictability in the market, magnitude of the competition and ever-changing customer expectations, organizations need to renovate, innovate and evolve much faster than the market to stay relevant. Several leading industry influencers, analysts and futurists have reaffirmed that AI can help an organization endure the storm of changes in the ecosystem.<\/p>

Just as electricity transformed almost everything 100 years ago, today we have a hard time thinking of an industry that we don\u2019t think AI will transform in the next several years.<\/p>

Powering the Experience Economy with AI<\/strong><\/p>

Demand for personalized customer experiences across different industries is fueling the AI boom. McKinsey projects that telecom, high tech, and financial services are the leading early adopters of machine learning and AI to gain competitive and internal process efficiencies.<\/p>

Forward-thinking telecom companies are increasingly plugging in conversational artificial intelligence in their strategic investment roadmaps to leverage it for customer service functions. Regardless of wherever you fall in the AI spectrum, the fact that speaks volumes is that we\u2019re foraying into a key transformative cycle across most industries.<\/p>

Artificial intelligence is poised to unleash the next wave of disruption in telecom. The advent of artificial intelligence, sharing economies, advanced automation and modern currencies are likely to disrupt the face of the telecom business landscape.<\/p>

The next few years are expected to be the golden age of the consumer, who\u2019d have more control and choices than ever before. This continued evolution in consumer demand, coupled with proliferated smartphone usage, will continue to drive fundamental changes in the way consumers react to services and have taken the consumer-brand collaboration to the whole new level.<\/p>

<\/strong>Artificial Intelligence (AI) & The Telecom Industry<\/strong><\/p>

The telecom industry is increasingly adopting AI, primarily triggered by the enterprise requirements to drive viable efficiencies and consumer demand for contextualization. It helps telecom operators in assessing the offer conversion rates and content usage trends. AI also plays a critical role in subscriber profiling that helps in extending custom offers to subscribers based on their specific needs, at the right time.<\/p>

AI can help incredibly in the support department of telecom companies by detecting the problem and take actions autonomously within the policy framework. It can also predict system failure and prompt the remedial actions to combat the situation. With 5G network, high-density urban deployments would be needed, which will generate many patterns that would not be possible for humans to manage, but which AI can.<\/p>

Why does Telecom need AI now?<\/strong><\/p>

Disruptive technologies such as IoT have created a number of endpoints for the telecom operators. The Advent of 5G is likely to lead to high-density urban deployments, which would create multitudes of patterns that\u2019d be practically impossible for humans to manage but a task made easy by self-learning AI.<\/p>

AI is likely to impact the telecom industry across a wide range of areas such as:<\/p>