我们是黑莓男孩
Tele-Talk来自我们受人尊敬的行业领袖小组的新鲜拍摄，深入分析和意见
Everyone I know has used a BlackBerry smartphone at least once in their lives. Some have held on to theirs\u2019 even till today.<\/p>
Everyone I know has used a BlackBerry smartphone at least once in their lives. Some have held on to theirs\u2019 even till today.<\/p> A decade ago, it was an aspirational product. Everyone who didn\u2019t have it, wanted it, a status that the iPhone enjoys today.
I say \u2018was\u2019, and not is, because the last of the BlackBerry\u2019s should have been taken off the market when the time was right \u2013 say about two or three years ago \u2013 when the closure would have been more painful for millions of users the world over.
I say this because today, when CEO John Chen has officially announced that the Canadian smartphone maker won\u2019t be designing the phones on its own anymore, rather outsourcing it to partners like TCL, people are sad, but they have known that this was long time coming.
So today, people have simply, quietly moved on, without experiencing the pain of losing a high-quality product. To give a comparison, I would be devastated if Google were to junk their Nexus range of phones (but I\u2019ll be in queue to buy it if they change the branding to Pixel and bump up the specs!). The lengthy obituaries that should have been written after John Chen\u2019s statement, were not written.
BlackBerry should have heeded to the signs much earlier. Now it has become another Nokia \u2013 a brand that didn\u2019t gauge upcoming competition, didn\u2019t improve on the form factor and didn\u2019t open up the app ecosystem (with respect to Android) when it was most critical to do.
To make matters worse, when it did realize its misstep and tried a comeback with new phones, it got the pricing all wrong. End result, most, if not all, erstwhile BlackBerry users moved to the latest Samsung or Apple or one of the myriad brands that offered top features at lowest possible prices.
But, what the Ontario-based does hold on to, is the best Qwerty keyboard and security that can be offered on a mobile phone.
It also has a treasure trove of technology and patents, 38,000 of them, which can be licensed out. This can become the cornerstone of its future strategy, which apparently has already started.
Last month BlackBerry filed a patent lawsuit against Internet telephony firm Avaya, arguing that the latter should pay royalties, retrospectively.
Despite the company\u2019s shift its strategy, we may not see the last of BlackBerry phones just yet.A new phone is rumoured to be in the works already, and future phones will still carry the BlackBerry branding.
But whether any of them will have the USPs that made BlackBerry one of the most sought after phone brands less than a decade ago, is a question that remains to be answered. <\/p>","blog_img":"","posted_date":"2016-09-30 17:42:20","modified_date":"2016-10-01 13:34:04","featured":"0","status":"Y","seo_title":"We were the BlackBerry Boys","seo_url":"we-were-the-blackberry-boys","url":"\/\/www.iser-br.com\/tele-talk\/we-were-the-blackberry-boys\/1830","url_seo":"we-were-the-blackberry-boys"}">
我认识的每个人一生中都至少用过一次黑莓智能手机。有些人甚至一直坚持到今天。
十年前，这是一款令人向往的产品。所有没有iPhone的人都想拥有它，这就是iPhone今天所享有的地位。
我之所以说“曾经”，而不是“现在”，是因为最后一部黑莓手机应该在合适的时候撤出市场——比如大约两三年前——那时关闭黑莓手机对全球数百万用户来说会更加痛苦。
我之所以这么说，是因为今天，当首席执行官程守宁(John Chen)正式宣布，这家加拿大智能手机制造商将不再自己设计手机，而是将其外包给TCL等合作伙伴时，人们很伤心，但他们知道这是很久以前的事了。
所以今天，人们只是静静地向前走，没有经历失去高质量产品的痛苦。做个比较，如果谷歌要扔掉他们的Nexus系列手机，我会崩溃的(但如果他们把品牌改成Pixel，并提高配置，我会排队购买!)应该在陈光诚发表声明后写冗长的讣告，却没有写出来。
黑莓本应更早地注意到这些迹象。现在它已经变成了另一个诺基亚——这个品牌没有衡量即将到来的竞争，没有改进外形，也没有在最关键的时候开放应用程序生态系统(相对于Android)。
更糟糕的是，当它意识到自己的失误并试图用新手机卷土重来时，它的定价完全错了。最终的结果是，大部分(如果不是全部的话)以前的黑莓用户都转向了最新款的三星(Samsung)或苹果(Apple)，或者以尽可能低的价格提供顶级功能的众多品牌之一。
但是，这家总部位于安大略的公司所坚持的，是手机上最好的Qwerty键盘和安全性。
它还拥有大量技术和专利，其中3.8万项可以授权使用。这可能成为其未来战略的基石，而这一战略显然已经开始。
上个月，黑莓对互联网电话公司Avaya提起专利诉讼，认为后者应该追溯支付专利费。
尽管该公司改变了战略，但我们可能还不会看到黑莓手机的最后一面。有传言称，一款新手机已经在制作中，未来的手机仍将带有黑莓品牌。
但它们中是否会有让黑莓在不到10年前成为最受追捧手机品牌之一的USPs，仍是一个有待回答的问题。
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A decade ago, it was an aspirational product. Everyone who didn\u2019t have it, wanted it, a status that the iPhone enjoys today.
I say \u2018was\u2019, and not is, because the last of the BlackBerry\u2019s should have been taken off the market when the time was right \u2013 say about two or three years ago \u2013 when the closure would have been more painful for millions of users the world over.
I say this because today, when CEO John Chen has officially announced that the Canadian smartphone maker won\u2019t be designing the phones on its own anymore, rather outsourcing it to partners like TCL, people are sad, but they have known that this was long time coming.
So today, people have simply, quietly moved on, without experiencing the pain of losing a high-quality product. To give a comparison, I would be devastated if Google were to junk their Nexus range of phones (but I\u2019ll be in queue to buy it if they change the branding to Pixel and bump up the specs!). The lengthy obituaries that should have been written after John Chen\u2019s statement, were not written.
BlackBerry should have heeded to the signs much earlier. Now it has become another Nokia \u2013 a brand that didn\u2019t gauge upcoming competition, didn\u2019t improve on the form factor and didn\u2019t open up the app ecosystem (with respect to Android) when it was most critical to do.
To make matters worse, when it did realize its misstep and tried a comeback with new phones, it got the pricing all wrong. End result, most, if not all, erstwhile BlackBerry users moved to the latest Samsung or Apple or one of the myriad brands that offered top features at lowest possible prices.
But, what the Ontario-based does hold on to, is the best Qwerty keyboard and security that can be offered on a mobile phone.
It also has a treasure trove of technology and patents, 38,000 of them, which can be licensed out. This can become the cornerstone of its future strategy, which apparently has already started.
Last month BlackBerry filed a patent lawsuit against Internet telephony firm Avaya, arguing that the latter should pay royalties, retrospectively.
Despite the company\u2019s shift its strategy, we may not see the last of BlackBerry phones just yet.A new phone is rumoured to be in the works already, and future phones will still carry the BlackBerry branding.
But whether any of them will have the USPs that made BlackBerry one of the most sought after phone brands less than a decade ago, is a question that remains to be answered. <\/p>","blog_img":"","posted_date":"2016-09-30 17:42:20","modified_date":"2016-10-01 13:34:04","featured":"0","status":"Y","seo_title":"We were the BlackBerry Boys","seo_url":"we-were-the-blackberry-boys","url":"\/\/www.iser-br.com\/tele-talk\/we-were-the-blackberry-boys\/1830","url_seo":"we-were-the-blackberry-boys"},img_object:["","retail_files/author_1475236110_temp.jpg"],fromNewsletter:"",newsletterDate:"",ajaxParams:{action:"get_more_blogs"},pageTrackingKey:"Blog",author_list:"Gulveen Aulakh",complete_cat_name:"Blogs"});" data-jsinvoker_init="_override_history_url = "//www.iser-br.com/tele-talk/we-were-the-blackberry-boys/1830";">
