<\/p>
At Opera, we believe that the data compression in our products is the simple reason which enables millions of people to use the internet. Without it, their internet experience would be slow, expensive, clunky or simply impossible on their devices.<\/p>
<\/p>
Education, affordability and lack of infrastructure are the three major barriers to people getting online. By removing the affordability and infrastructure barriers with our technology, we can expose people to the third: education.<\/p>
- Education \u2014 The first step towards an informed society<\/strong><\/li> <\/ol>
<\/p>
Imagine a world where people \u2013 even school kids \u2013 have limited or no access to books. That's the reality for millions of people in the world today. Online resources like Wikipedia and social media channels are simply not available to millions of people. And, even if those people did know how to read and write, they would not be able to access the internet as they don\u2019t know how to use digital devices. To add one more level of complexity, if these people overcame the barrier of literacy and digital know-how, there would still be little chance they would find any content in their native language.<\/p>
<\/p>
By helping more people get online, Opera helps to educate more people around the world. We have partnered with Worldreader to make thousands of free books available to read through a mobile browser. In just five months, over five million people have read books with Worldreader and Opera.<\/p>
<\/p>
- Affordability \u2014 The cost of going online is high<\/strong><\/li> <\/ol>
<\/p>
The cost for governments and telecom companies to invest in infrastructure is very high. Every rupee a telecom company spends on infrastructure must provide a return on that investment. For governments, the cost for mobile infrastructure may be hard to prioritize over hospitals, schools and roads.<\/p>
<\/p>
Under-investment in infrastructure and lack of profitable business models creates high prices for low bandwidth, which again creates barriers for people to get online.<\/p>
<\/p>
The cheapest way to get online today is with a mobile phone, presumably a Rs 2000 smartphone with a web browser. But, getting one of these \u201ccheap\u201d phones may be more difficult than it seems for many people.<\/p>
<\/p>
Similarly, getting online is another herculean task for an Indian. An average Indian will have to work for 12 hours to pay for 1 GB of data, which is huge part of his or her salary.<\/p>
<\/p>
- Infrastructure<\/strong><\/li> <\/ol>
When two people on the same Wi-Fi connection are both streaming videos or downloading large files, they will likely experience slow conditions due to the router\u2019s lack of capacity.<\/p>
<\/p>
The same thing happens when lots of people connect to the same cell tower. When thousands of people in Mumbai connect to one single cell tower, their connection gets slow and congested, making fast internet seem like a futuristic fantasy compared to their sluggish online experience, even though their phones show a 3G or 4G signal.<\/p>
<\/p>
Another challenge is the large percentage of cell towers that are not updated to 3G or 4G. India\u2019s population of 1.25 billion people is catered to by 390 000 cell towers, which means 3206 people for each tower. Only 56% users in India have access to a 3G or better internet connection, reflecting the fact that 2G is still a key technology here (Source: Open Signal). The result is unstable and unreliable connections throughout India. And, these problems appear in several other developing countries around the world as well.<\/p>
<\/p>
And, it\u2019s getting worse ...<\/strong><\/p>
The infrastructure in India will continue to improve during the next 5-10 years as telecom companies continue to invest. However, that will only help a small number of people, due to these two facts:<\/p>
<\/p>
(1) India\u2019s population is about 1.3 billion, but only 402 million people are online. Census data indicates that the India\u2019s population will surpass China\u2019s by 2025 and will be close to 1.4 billion. The growth rate of infrastructure improvements has to keep pace with the population growth.<\/p>
<\/p>
(2) What\u2019s even more important, the internet itself is growing bigger as we speak. Since 2012, the average web page has doubled in size due to larger images, more tracking tools, more ads, more complex and embedded code, and services such as social-media plug-ins (Source: Mobile HTTP Archive). This means increased load times and more data being transported through the world's cell towers.<\/p>
<\/p>
Increased use of video and the rise of high quality images are expanding the amount of data flowing through the infrastructure of the web even more and are forecast to grow at a faster rate than mobile connectivity<\/p>
<\/p>
For example, mobile video traffic in India could reach 190 million GB per month by end of 2016, up from 22.7 million GB per month in 2013 (Source: Deloitte). When hundreds of millions of Indians watch videos on YouTube over mobile connections, that means some serious strains on mobile cell towers, congesting them to an extent with which the infrastructure can\u2019t cope.<\/p>
<\/p>
To put it even more in perspective, Cisco estimates that smartphones consume 37 times more data traffic than basic phones, while 4G smartphones generate almost three times as much data traffic as 3G smartphones. The increasing use of mobile broadband-enabled smartphones will create a massive increase in data traffic, with volumes forecast to grow at 57% annually until 2019, an almost tenfold increase within the four years from 2015 to 2019.<\/p>
<\/p>
Compression technology to the rescue<\/strong><\/p>
<\/p>
Opera has been working for 20 years to compress the internet and bring it to more people. The Opera Mini web browser has hundreds of millions of users across the world; today, this technology is more relevant than ever. Compression technology is one our most valuable propositions, a pure necessity to get more people online.<\/p>
<\/p>
The data traffic is sent through Opera\u2019s compression servers, which reduce the size of high-resolution images, and minimize the size of streaming video by decreasing quality that users won\u2019t miss on a small-screen phone. This makes the desired web page load faster and consume less data, giving a better internet experience regardless of device or network conditions. So what we really do is to push out the \u201cOpera Mini effect\u201d to mobile cell towers, making the mobile network function better.<\/p>
<\/p>
<\/p>
If every browser or internet service offered compression like Opera Mini, all the people who only have access to 2G networks today could actually surf the web as if they were on a 3G network. Also, network congestion would not exist, even in the world\u2019s most crowded networks, as the data traffic would be reduced by up to 90%.<\/p>
<\/p>
To bring a billion Indians online, we need to fix the internet\u2019s most common challenges. One solution that we strive to provide is to make sure the internet is accessible for everyone by reducing the data traffic needed to experience the full web.<\/p>
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互联网已经成为一个强大的引擎为提高生活质量和改变人们的交流方式。在线时,人授权,有更多的机会接受医疗和教育资源,直接访问政府服务,与朋友和家人,更紧密的联系,增加了进入新市场。
在歌剧,我们相信我们的产品的数据压缩的原因很简单使数以百万计的人使用互联网。没有它,他们的互联网体验将会缓慢、昂贵,笨重的或根本不可能在他们的设备。
教育、支付能力和缺乏基础设施是人们上网的三大障碍。通过消除能力和基础设施与我们的技术壁垒,我们可以使人第三:教育。
- 教育——一个开明的社会的第一步
想象一下这样一个世界,人们——甚至学校的孩子——或无法获得有限的书。这就是现实世界上数以百万计的人。在线资源像维基百科和社会媒体渠道是不提供给数以百万计的人。即使那些人知道如何读和写,他们将无法访问互联网,因为他们不知道如何使用数码设备。添加一个水平的复杂性,如果这些人克服了识字和数字技术的障碍,仍是没有机会他们会发现任何内容在他们的母语。
帮助更多的人上网,歌剧有助于世界各地的教育更多的人。我们已经与Worldreader提供成千上万的免费图书阅读通过移动浏览器。仅仅5个月,超过五百万人读书Worldreader和歌剧。
- 负担能力——上网的成本很高
政府和电信公司的成本投资基础设施是非常高的。每一个卢比电信公司花在基础设施必须提供一个投资的回报率。对于政府来说,移动基础设施的成本可能很难优先在医院、学校和道路。
基础设施投资不足和缺乏盈利的商业模式创造了高价格低带宽,这对人们上网再次创造了障碍。
最便宜的方法今天是用手机上网,大概一个Rs 2000智能手机一个web浏览器。但是,其中一个“廉价”的手机可能比似乎对很多人来说更加困难。
同样,上网是一个印度的另一个艰巨的任务。印度平均要工作12个小时支付1 GB的数据,这是巨大的他或她的薪水的一部分。
- 基础设施
当两个人在同一wi - fi连接都是流媒体视频或下载大文件,他们可能会经历缓慢条件由于路由器的缺乏能力。
同样的事情也发生在很多人连接到相同的发射塔。成千上万的人在孟买时连接到一个发射塔,它们的连接变得缓慢和拥挤,使快速互联网似乎未来幻想缓慢相比,他们的在线体验,即使手机3 g或4 g信号。
另一个挑战是基站的大部分不升级到3 g或4 g。拥有12.5亿人口的印度人口由390 000发射塔,迎合这意味着每个塔3206人。只有56%的用户在印度获得3 g或更好的互联网连接,反映这一事实2 g仍然是一个关键技术(来源:开放信号)。结果是不稳定和不可靠的连接在印度。,这些问题出现在世界各地的其他发展中国家。
它变得更糟……
印度的基础设施在未来5 - 10年将继续改善电信公司继续投资。然而,这只会帮助一小部分人,因为这两个事实:
(1)印度的人口大约是13亿,但只有4.02亿人在线。人口普查的数据表明,到2025年印度人口将超过中国,将接近14亿。改善基础设施的增长速度已经跟不上人口的增长。
(2)更重要的是,互联网本身和我们说话越来越大。自2012年以来,web页面翻了一倍的平均尺寸较大的图像,跟踪工具,更多的广告,更复杂和嵌入代码,和社交媒体等服务插件(来源:移动HTTP存档)。这意味着加载时间的增加,更多的数据被运送到世界的发射塔。
增加使用视频和高质量图像的崛起正在扩大的数据量流经网络的基础设施更和预计增长速度超过移动连接
例如,在印度移动视频流量可以达到每月1.9亿GB 2016年底,从2013年的每月2270万GB(来源:德勤)。当数亿印度人在YouTube上观看视频在移动连接,这意味着一些严重的压力移动发射塔,充塞在某种程度上,基础设施不能应付。
更多的角度来看,思科估计智能手机消费37倍比基本手机数据流量,而4 g智能手机产生几乎三倍的数据流量的3 g智能手机。移动宽带智能手机使用的不断增加将创建一个巨大的数据流量的增加,与卷预计每年将以57%的速度增长,直到2019年,一个几乎十倍的增长在四年内从2015年到2019年。
压缩技术来救援
歌剧已经工作了20年的压缩网络和更多的人。Opera迷你浏览器全世界有数亿用户;今天,这项技术比以往任何时候都更相关。压缩技术是我们最有价值的一个命题,一个纯粹的需要让更多的人上网。
发送数据流量通过Opera的压缩服务器,减少高分辨率图像的大小,降低流媒体视频的大小减少质量小屏幕上,用户不会错过电话。这使得所需的网页加载速度和减少消费数据,给出一个更好的网络体验,无论设备或网络条件。所以我们真正做的是推动“Opera Mini效应”的移动基站,使移动网络功能更好。
如果每个浏览器或互联网服务提供压缩和Opera Mini一样,所有的人只有2 g网络今天可以上网就像在一个3 g网络。网络拥塞将不复存在,即使是在世界上最拥挤的网络,为数据流量将会减少90%。
将十亿印度人在线,我们需要解决互联网的最常见的挑战。我们努力提供一个解决方案是,确保互联网对每个人来说都是可以通过减少数据流量需要体验完整的web。
- Infrastructure<\/strong><\/li> <\/ol>
- Affordability \u2014 The cost of going online is high<\/strong><\/li> <\/ol>
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